who owns the yacht athos

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who owns the yacht athos

S/Y Athos: The Rebirth of a Classic at Huisfit

By George Bains

Royal Huisman has announced the completion of the exceptional refit of classic schooner ATHOS, with extensive conversion works carried out on both the exterior and interior. This major project is the latest from Huisfit, Royal Huisman’s dedicated refit, rebuild and renewal division, which has extended Dutch yard’s signature quality into a new remit.

Originally delivered in 2010 by Holland Jachtbouw, with design by Hoek Design Naval Architects,   ATHOS was already a modern classic by the time she came into the possession of her current owner.

Following a year of charter activity, the owner made the decision to capitalise on Huisfit’s expertise to enhance the amenities and experience onboard Athos – seeing the yacht return to the location where she was originally built in 2010, now Huisfit’s deep water refit facility in Amsterdam.

 Structurally, the stern overhang would be extended and, on deck, cockpit layouts were redesigned with a new forward navigation deckhouse added.

The project included the addition of new booms, new sails, and carbon rigging to improve sail management and performance, while all onboard systems were updated with a considerable amount of the interior replaced or reconfigured and updated.

Huisfit worked alongside Hoek Design, with the Dutch design firm involved in all naval architecture work to accommodate these changes. Peter Mikic Interiors was responsible for the layout and styling of the main deckhouse and for the overall guest interior decoration.

The major conversion project regularly employed up to fifty skilled people for over a year, demonstrating the catalytic impact of superyacht projects on specialised industries.

“The new Athos looks amazing,” shares Jeremy Wynne, project manager and owner’s representative. “The multiple modifications have been beautifully done. The attention to detail and finish is excellent.

“The additions and modifications have not only improved the functionality of the yacht, they have also enhanced the appearance. The quality of Huisfit’s work is exceptional.”

The impressive project completed on 62m Athos is a testament to Huisfit’s investment both in advanced infrastructure and a skilled workforce. Currently, the Huisfit team is working on several other superyacht projects, including a rebuild of M/Y Atlantide , while other yachts have reserved slots in Amsterdam for the refit seasons ahead.

"The additions and modifications have not only improved the functionality of the yacht, they have also enhanced the appearance." Jeremy Wynne, project manager and owner’s representative

"The additions and modifications have not only improved the functionality of the yacht, they have also enhanced the appearance."

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Iconic 62m classic sailing yacht ATHOS receives major refit at Royal Huisman’s Huisfit facilities

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Written by Rachael Steele

The 62m/203ft luxury yacht ATHOS has returned to her Owner after an extensive refit inside and out at the Royal Huisman Huisfit facilities in Amsterdam.

sailing yacht Athos after conversion at Huisfit Amsterdam © by Guy Fleury

sailing yacht Athos after conversion at Huisfit Amsterdam © by Guy Fleury

Designed by Hoek and built by  Holland Jachtbouw in 2010, S/Y ATHOS has undergone an extensive series of changes – some obvious, some almost unnoticeable – to improve the quality of life on board greatly. Hoek returned as a naval architect for this project, creating the changes to the majority of the interior layout. Peter Mikic Interiors provided the new interior styling as well as the layout for the new deckhouse.

Athos fwd deckhouse - photo by Wynne Projects

Athos fwd deckhouse – photo by Wynne Projects

Athos fwd deckhouse - photo by Wynne Projects

For the external changes, the stern overhang has been extended by 1.25m/4ft to accommodate new sunbeds. The Owner’s cockpit leading down to the Owner’s suite has been reconfigured to include a fridge and ice maker, with improved access going down below deck.

Athos interior during conversion by Huisfit - photo by Wynne Projects

Athos interior during conversion by Huisfit – photo by Wynne Projects

The main cockpit is now capable of seating up to 12 guests for alfresco meals, while the surrounding sides have been fitted with a seating and adjustable tables that can be used for casual coffee mornings or more formal, larger meals.

A new forward navigation deckhouse was added, along with new booms, sails and carbon rigging for better performance and sail management. The main deckhouse has been raised up by one level for improved views for both the Captain and guests. A new design layout has increased the natural light able to penetrate within, improved traffic flow and created the sense of a much larger environment.

classic sailing yacht ATHOS - photo by Anna Boulton @annaboultonpaints IMG_0285 2

classic sailing yacht ATHOS – photo by Anna Boulton @annaboultonpaints IMG_0285 2

Forward, what was once the crew companionway has been removed and replaced by a third deckhouse, which has given the crew an additional social area while at the same time improving ventilation to the engine room, thereby significantly reducing the generated noise.

Athos_post-Huisfit Amsterdam © by Tom Van Oossanen

Athos_post-Huisfit Amsterdam © by Tom Van Oossanen

The crew quarters below have new floors, a crew mess with new countertops, plus a laundry with new appliances. The Owner’s suite aft has been completely stripped out and redesigned, giving an additional porthole on both sides and a sofa/daybed underneath. Other changes include two bathrooms (one of which has a bathtub and the other a shower) and a walk-in closet.

Forward of the Owner’s suite, a lower deck day head has been removed and the recovered space has been incorporated into the port guest cabin, allowing for a fixed queen bed and a sofa. The other guest cabins have been reupholstered, as well as the corridor, which has a new chandelier to complement the new walls and flooring.

Athos yacht after conversion at Huisfit Amsterdam © by Guy Fleury

Athos yacht after conversion at Huisfit Amsterdam © by Guy Fleury

Lastly, the galley and salon beneath the main deckhouse have undergone a layout improvement: While the starboard social area has been refurbished, the port galley now has the latest equipment and a stewardess station, enhancing the working area for the chef. The fireplace in the salon was removed and a wall has been added between the two spaces, creating a more intimate ambience for films and conversation.

S/Y ATHOS is now ready for the festive season, where her modifications are sure to please her Owner for an improved living experience aboard a cherished yacht.

Please contact CharterWorld - the luxury yacht charter specialist - for more on superyacht news item "Iconic 62m classic sailing yacht ATHOS receives major refit at Royal Huisman's Huisfit facilities".

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who owns the yacht athos

Holland Jachtbouw 2010

Summer Charter

€220,000 p/w

Winter Charter

Please enquire

Majestic. Powerful. Unique.

The largest – and dare we say it most beautiful – two-masted schooner to grace the ocean, Athos is in a league of her own. Fast, powerful and majestic, her sleek profile sits low and close to the water, delivering an inimitable sailing experience, while her world-class amenities, brought firmly up-to-date by her recent full-scale refit, promise boundless fun whether underway or at anchor. With a dedicated and longstanding crew on board, an outstanding toy collection and freshly reconfigured accommodation, it’s easy to see why so many guests come back year after year.

Not for sale or charter to U.S. residents while in U.S. waters

CHARTER LOCATION

Summer: Mediterranean, West Mediterranean, East Mediterranean

This Is Athos

who owns the yacht athos

Close Connection to the Water

Thanks to her super low profile.

who owns the yacht athos

Epic Sailing

Total exhilaration.

who owns the yacht athos

Refreshed Interiors

Updated in 2023.

who owns the yacht athos

Five Unique Cabins

Each with a different wood finish.

who owns the yacht athos

Great Toy Selection

Lots of choice for fun on the water.

who owns the yacht athos

Sprawling Decks

Space to relax.

who owns the yacht athos

Al Fresco Dining

With optional shade.

who owns the yacht athos

Relaxation Station

For sun worship or wildlife watching.

who owns the yacht athos

Private Deckhouse

For secluded moments.

Media Gallery

Athos Through the Lens

who owns the yacht athos

Endless Ways to Unwind

Example

All Decked Out

Athos’ latest transformation gave her a 1.55m extension at the stern and allowed for a completely reconfigured cockpit, with a vast sunbed area and bar for lazy days spent under the sun and seating for up to 12 guests in dining or coffee table configuration. New booms, carbon rigging and a brand-new set of North Sails ensure exhilarating days under sail, with the excitement continuing while the yacht is at anchor, thanks to a brand-new custom X craft tender and vast collection of toys.

Classic Styling. Modern Amenities.

Athos’ original designers Hoek were brought back for her latest transformation, bringing with them their ‘classic above/modern below” approach to yacht design. Rich woods, soft, tactile fabrics and a calming colour palette of blues, greens and neutrals create spaces that are both modern and inviting. Whether socialising in the well-appointed upper salon or curling up in the newly installed media room with its 68” screen, guests will feel completely at home whilst on board.

who owns the yacht athos

Perfect for Groups

Perfect for families or groups of friends, Athos promises even more than the thrill of sailing. A great collection of toys provides ample opportunity for letting off steam, while her stately interiors and sociable deck spaces are ideal for dining and swapping stories of the day’s adventures.

who owns the yacht athos

Accommodation

Sail. Sleep. Repeat.

Cabin arrangement.

who owns the yacht athos

Principal Cabin

With king-sized bed.

who owns the yacht athos

Three Double Cabins

Each one has a Pullman berth.

who owns the yacht athos

Can be configured as double if required.

who owns the yacht athos

Make Your Own Waves

Athos carries an impressive selection of toys to delight guests of all ages. With two custom tenders, an array of towables and inflatables and a wide choice of motorised toys including e-foils, seabobs and electric mountain bikes, guests will have the chance to try something new every day, guided by the experienced crew.

who owns the yacht athos

What's in the Toybox

2 X Tenders 2 X Laser Sailing Dinghies 2 X Optimist Sailing Dinghies 2 X seabobs & E-Foils 4 X SUP 2 x Kayak & Kite Surf 3 X Wakeboards 4 x Mountain E-Bikes Waterskis & Knee Board Inflatables & Towables Fishing Gear

Please note that the tenders and toys on board the yachts are regularly updated. Please contact Y.CO for the most up to date list.

Charter Athos in the Med

who owns the yacht athos

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Andratx to Palma. Say hola to the ultimate Mediterranean escape. Discover Mallorca, the Balearic’s biggest island in the best way possible: by superyacht.

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Athos Charter Yacht

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  • Amenities & Toys
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  • + Shortlist

ATHOS YACHT CHARTER

63.4m  /  208'   holland jachtbouw   2010 / 2023.

  • Previous Yacht

Cabin Configuration

Special Features:

  • Cutting-edge engineering
  • Dynamic positioning
  • Master suite with own private terrace
  • Spacious cockpit for dining and lounging
  • Staterooms all furnished in different woods
One of the most innovative sailing yachts to be launched in recent years, ATHOS guarantees extraordinary luxury yacht charters for all the family

The award winning 63.25m/207'6" sail yacht 'Athos' by the Dutch shipyard Holland Jachtbouw offers flexible accommodation for up to 12 guests in 5 cabins and features interior styling by Hoek Design.

Offering an enticing combination of luxury and adventure, Athos has all the bells and whistles and a wealth of convivial social spaces for the ultimate sun-kissed yacht charter getaway.

Guest Accommodation

Families will particularly love Athos thanks to her child-friendly setup. Built in 2010, She offers guest accommodation for up to 12 guests with a layout comprising three double cabins and two twin cabins. There are 7 beds in total, including 1 king, 2 doubles, 4 singles and 2 pullmans. She is also capable of carrying up to 10 crew onboard to ensure a relaxed luxury yacht charter experience.

Onboard Comfort & Entertainment

A charter on Athos is comfortable and convenient thanks to the provided amenities including a state-of-the-art movie theatre for movie nights.

Whatever your activities on your charter, you'll find some impressive features are seamlessly integrated to help you including Wi-Fi connectivity, allowing you to stay connected at all times, should you wish. You can stay comfortable on board whatever the weather, with air conditioning during your charter.

Performance & Range

Athos is built with a aluminium hull and aluminium superstructure. Powered by twin Volvo engines, she comfortably cruises at 10 knots, reaches a maximum speed of 17 knots.

Athos has a good selection of water toys and accessories to entertain you and your guests whilst on charter. Principle among these are two Optimist sailboats to bring out the explorer in you. Also there are towable toys offering fun and adventure. Another excellent feature are three waterskis that are hugely entertaining whether you are a beginner or a seasoned pro. If that isn't enough Athos also features wakeboards, fishing equipment, scuba diving equipment and inflatable water toys. Athos features two tenders, but leading the pack is a 6.2m/20'4" Naiad Tender to transport you in style.

Athos and her crew are available for charter this summer for cruising within the South Pacific. She is already accepting bookings this winter for cruising in Central America.

With its luxurious interiors, vast array of onboard facilities and a highly-trained and professional crew, a luxury yacht vacation onboard sail yacht Athos promises to be nothing short of spectacular.

TESTIMONIALS

There are currently no testimonials for Athos, please provide .

Athos Photos

Athos Yacht 11

Length 63.4m / 208'
Beam 10.88m / 35'8
Draft 8.1m / 26'7
Gross Tonnage 348 GT
Cruising Speed 10 Knots
Built | (Refitted)
Builder Holland Jachtbouw
Model Custom
Exterior Designer Hoek Design
Interior Design Hoek Design, Peter Mikic Interiors

Amenities & Entertainment

For your relaxation and entertainment Athos has the following facilities, for more details please speak to your yacht charter broker.

Athos is reported to be available to Charter with the following recreation facilities:

  • 1 x 6.2m  /  20'4 Naiad Custom Tender Yamaha 6BY2-260 on ZT-380 outdrive
  • 1 x 5.3m  /  17'5 Custom RIB Yamaha

For a full list of all available amenities & entertainment facilities, or price to hire additional equipment please contact your broker.

Athos Awards & Nominations

  • The World Superyacht Awards 2023 Refitted / Rebuilt / Converted Yachts Winner
  • International Superyacht Society Awards 2023 Best Refit Finalist
  • + shortlist

For a full list of all available amenities & entertainment facilities, or price to hire additional equipment please contact your broker.

'Athos' Charter Rates & Destinations

South Pacific Summer Cruising Region

Summer Season

May - September

$220,000 p/week + expenses

High Season

$235,000 p/week + expenses

Cruising Regions

South Pacific Fiji, French Polynesia

Central America Winter Cruising Region

Winter Season

October - April

Central America Costa Rica

Charter Athos

To charter this luxury yacht contact your charter broker , or we can help you.

To charter this luxury yacht contact your charter broker or

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who owns the yacht athos

If you’ve been to Victoria’s Boom + Batten Restaurant & Cafe recently, you may have noticed the massive 208-foot sailing yacht poking out from in behind the building. 

If you’re wanting to know who owns it, you’re not the only one!

Unfortunately, this $35 million dollar beauty’s owner remains a mystery.

Known as Athos , the vessel was initially owned by Dutch millionaire, Geert Pepping — the CEO of Seatrade and an influential figure in the maritime industry, before it was sold in 2022 to an unknown buyer. 

With running costs of $4 million a year, it is the world’s largest privately-owned two-masted schooner and is described as “one of the most technologically sophisticated classic sailing yachts in existence” on superyachtfans.com .

It was designed by Andre Hoek and built by Holland Jachtbouw with a blend of style and luxury, and is said to be a testament to yacht design and craftsmanship. 

In 2022 Athos received a bit of a lift to mark its next journey. 

The refit at Huisfit notably added 1.25-metres to the stern overhang, a challenging task to ensure a seamless integration into the structure. 

Here are some images detailing additions under its new ownership:

Whoever it is, they sure know how to ride in style!

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Who Owns Which Superyacht? (A Complete Guide)

who owns the yacht athos

Have you ever wondered who owns the most luxurious, extravagant, and expensive superyachts? Or how much these lavish vessels are worth? In this complete guide, we’ll explore who owns these magnificent vessels, what amenities they hold, and the cost of these incredible yachts.

We’ll also take a look at some of the most expensive superyachts in the world and the notable people behind them.

Get ready to explore the world of superyachts and the people who own them!

Table of Contents

Short Answer

The ownership of superyachts is generally private, so the exact answer to who owns which superyacht is not always publicly available.

However, there are some notable superyacht owners that are known.

For example, Larry Ellison, the co-founder of Oracle, owns the Rising Sun, which is the 11th largest superyacht in the world.

Other notable owners include Russian billionaire Roman Abramovich and Microsoft co-founder Paul Allen.

Overview of Superyachts

The term superyacht refers to a large, expensive recreational boat that is typically owned by the worlds wealthy elite.

These vessels are designed for luxury cruising and typically range in size from 24 meters to over 150 meters, with some even larger.

Superyachts usually feature extensive amenities and creature comforts, such as swimming pools, outdoor bars, movie theaters, helipads, and spas.

Superyachts can range in price from $30 million to an astonishingly high $400 million.

Like most luxury items, the ownership of a superyacht is a status symbol for those who can afford it.

The list of superyacht owners reads like a whos who of billionaires, with names like Russian billionaire Roman Abramovich, Microsoft co-founder Paul Allen, and Amazon founder Jeff Bezos.

The most expensive superyacht in the world is owned by the Emir of Qatar, Sheikh Tamim bin Hamad Al Thani.

While some superyacht owners prefer to keep their vessels out of the public eye, others have made headlines with their extravagant amenities.

Some of the most famous superyachts feature swimming pools, private beaches, helicopter pads, on-board cinemas, and luxurious spas.

In conclusion, owning a superyacht is an exclusive status symbol for the world’s wealthy elite.

These vessels come with hefty price tags that can range from $30 million to over $400 million, and feature some of the most luxurious amenities imaginable.

Notable owners include the Emir of Qatar, Russian billionaire Roman Abramovich, Microsoft co-founder Paul Allen, and Amazon founder Jeff Bezos.

Who are the Owners of Superyachts?

who owns the yacht athos

From Hollywood celebrities to tech billionaires, superyacht owners come from all walks of life.

Many of the most well-known owners are billionaires, including Russian billionaire Roman Abramovich, Microsoft co-founder Paul Allen, and Amazon founder Jeff Bezos.

Other notable owners include Hollywood stars such as Leonardo DiCaprio and Johnny Depp.

However, not all superyacht owners are wealthy.

Many are everyday people who have worked hard and saved up to purchase their dream vessel.

Other notable billionaire owners include Oracle co-founder Larry Ellison, Saudi Prince Alwaleed bin Talal, and former US President Donald Trump.

These luxurious vessels come with hefty price tags that can range from $30 million to over $400 million.

For many superyacht owners, their vessels serve as a status symbol of wealth and luxury.

Some owners prefer to keep their yachts out of the public eye, while others have made headlines with their extensive amenities – from swimming pools and helicopter pads to on-board cinemas and spas.

Many of these yachts are designed to the owner’s exact specifications, ensuring that each one is totally unique and reflects the owner’s individual tastes and personality.

Owning a superyacht is an exclusive club, reserved for those with the means and the desire to experience the ultimate in luxury.

Whether they are billionaires or everyday people, superyacht owners are all united in their love of the sea and their appreciation for the finer things in life.

The Most Expensive Superyacht in the World

When it comes to superyachts, Sheikh Tamim bin Hamad Al Thani, the Emir of Qatar, certainly knows how to make a statement.

His luxury vessel, the 463-foot Al Mirqab, holds the title of the world’s most expensive superyacht.

Built in 2008 by German shipbuilder Peters Werft, this impressive yacht is complete with 10 luxurious cabins, a conference room, cinema, and all the amenities one would expect from a vessel of this magnitude.

In addition, the Al Mirqab features a helipad, swimming pool, and even an outdoor Jacuzzi.

With a price tag of over $400 million, the Al Mirqab is one of the most expensive yachts in the world.

In addition to the Emir of Qatar, there are several other notable owners of superyachts.

Russian billionaire Roman Abramovich, Microsoft co-founder Paul Allen, and Amazon founder Jeff Bezos all own luxurious vessels.

Bezos yacht, the aptly named The Flying Fox, is one of the longest superyachts in the world at a staggering 414 feet in length.

The Flying Fox also comes with a host of amenities, such as a helipad, swimming pool, spa, and multiple outdoor entertaining areas.

Bezos also reportedly spent over $400 million on the vessel.

Other notable owners of superyachts include Saudi Prince Alwaleed bin Talal, who owns the $200 million Kingdom 5KR, and Oracle founder Larry Ellison, who owns the $200 million Rising Sun.

There are also many lesser-known owners, such as hedge-fund manager Ken Griffin, who owns the $150 million Aviva, and investor Sir Philip Green, who owns the $100 million Lionheart.

No matter who owns them, superyachts are sure to turn heads.

With their impressive size, luxurious amenities, and hefty price tags, these vessels have become a symbol of wealth and prestige.

Whether its the Emir of Qatar or a lesser-known owner, the worlds superyacht owners are sure to make a statement.

Notable Superyacht Owners

who owns the yacht athos

When it comes to the wealthiest and most luxurious owners of superyachts, the list reads like a whos who of the worlds billionaires.

At the top of the list is the Emir of Qatar, Sheikh Tamim bin Hamad Al Thani, who holds the distinction of owning the most expensive superyacht in the world.

Aside from the Emir, other notable owners include Russian billionaire Roman Abramovich, Microsoft co-founder Paul Allen, and Amazon founder Jeff Bezos.

All of these owners have made headlines with their extravagant vessels, which are typically priced between $30 million and $400 million.

The amenities that come with these vessels vary greatly from owner to owner, but they almost always include luxurious swimming pools, helicopter pads, on-board cinemas, and spas.

Some owners opt for more extravagant features, such as submarines, personal submarines, and even their own personal submarines! Other owners prefer to keep their vessels out of the public eye, but for those who prefer a more showy approach, they can certainly make a statement with a superyacht.

No matter who owns the vessel, it’s no surprise that these superyachts are a status symbol among the world’s wealthiest.

Whether you’re trying to impress your peers or just looking to enjoy a luxurious outing, owning a superyacht is the ultimate way to show off your wealth.

What Amenities are Included on Superyachts?

Owning a superyacht is a sign of wealth and prestige, and many of the worlds most prominent billionaires have their own vessels.

The most expensive superyacht in the world is owned by the Emir of Qatar, Sheikh Tamim bin Hamad Al Thani, while other notable owners include Russian billionaire Roman Abramovich, Microsoft co-founder Paul Allen, and Amazon founder Jeff Bezos.

The cost of a superyacht can range from $30 million to over $400 million, but the price tag doesnt quite capture the sheer extravagance and amenities of these vessels.

Superyachts come with all the comforts of home, and then some.

Many owners will equip their vessels with swimming pools, helicopter pads, on-board cinemas, spas, and other luxury amenities.

The interior of a superyacht can be custom-designed to the owners specifications.

Some owners opt for modern, sleek designs, while others prefer a more traditional look.

Many of the most luxurious yachts feature marble floors, walk-in closets, and custom-made furniture.

Some vessels even come with a full-service gym, complete with exercise equipment and trained professionals.

Other amenities may include a library, casino, media room, and private bar.

When it comes to outdoor amenities, superyachts have some of the most impressive features in the world.

Many yachts come with outdoor entertainment areas, complete with full kitchens, dining rooms, and lounge areas.

Some owners even opt for hot tubs or jacuzzis for relaxing afternoons in the sun.

And, of course, there are the jet skis, water slides, and other exciting water activities that come with many of these vessels.

No matter what amenities a superyacht has, it is sure to be an experience like no other.

From the sleek interiors to the luxurious outdoor features, these vessels provide a unique, luxurious experience that is unrivaled on land.

Whether you’re looking for a relaxing escape or an exciting adventure, a superyacht is sure to provide.

How Much Do Superyachts Cost?

who owns the yacht athos

When it comes to superyachts, the sky is the limit when it comes to cost.

These luxury vessels come with hefty price tags that can range from anywhere between $30 million to over $400 million.

So, if youre in the market for a superyacht, youre looking at an investment that could easily break the bank.

The cost of a superyacht is driven by a variety of factors, including size, amenities, and customization.

Generally, the larger the yacht, the more expensive it will be.

Superyachts typically range in size from 100 feet to over 200 feet, and they can be as wide as 40 feet.

The bigger the yacht, the more luxurious features and amenities it will have.

Amenities also play a significant role in the cost of a superyacht.

While some owners prefer to keep their yachts out of the public eye, others have made headlines with their extensive amenities.

From swimming pools and helicopter pads to on-board cinemas and spas, the sky is the limit when it comes to customizing a superyacht.

The more amenities a superyacht has, the more expensive it will be.

Finally, customization is another major factor that will drive up the cost of a superyacht.

Many luxury vessels have custom-designed interiors that are tailored to the owners tastes.

From custom furniture and artwork to lighting and audio systems, the cost of a superyacht can quickly escalate depending on the level of customization.

In short, the cost of a superyacht can vary widely depending on its size, amenities, and customization.

While some may be able to get away with spending a few million dollars, others may end up spending hundreds of millions of dollars on their dream yacht.

No matter what your budget is, its important to do your research and find out exactly what youre getting for your money before signing on the dotted line.

Keeping Superyachts Out of the Public Eye

When it comes to owning a superyacht, some owners prefer to keep their vessels out of the public eye.

Understandably, these individuals are concerned with privacy and discretion, and therefore tend to take measures to ensure their yachts are not visible to outsiders.

For instance, some superyacht owners opt to keep their vessels in private marinas, away from the public areas of larger ports.

Additionally, some yacht owners may choose to hire security guards to patrol and protect their vessels while they are moored or sailing.

In addition to physical security, some superyacht owners also use technology to keep their vessels out of the public eye.

For example, a yacht owner may choose to install a satellite-based communications system that allows them to keep their vessel completely off-radar.

This system works by bouncing signals off satellites rather than transmitting them, making it virtually impossible for anyone to track the yachts movements.

Finally, some superyacht owners also choose to limit the number of people who have access to their vessels.

For instance, the owner may only allow family members and close friends to board the yacht.

Additionally, the owner may choose to employ a limited number of staff to help maintain the vessel and keep it running smoothly.

These individuals may be required to sign non-disclosure agreements to ensure they do not disclose any information about the yacht or its owner.

Overall, while some superyacht owners may choose to keep their vessels out of the public eye, there are still plenty of other ways to show off the opulence associated with owning a superyacht.

From swimming pools and helicopter pads to on-board cinemas and spas, there are many luxurious amenities that can make a superyacht the envy of any jet setter.

Final Thoughts

Superyachts are a symbol of luxury and status, and the list of yacht owners reads like a who’s who of billionaires.

From the Emir of Qatar’s world-record breaking $400 million yacht to Microsoft co-founder Paul Allen’s vessel with a helicopter pad and on-board spa, the amenities of these luxury vessels are truly stunning.

With prices ranging from $30 million to over $400 million, owning a superyacht is an expensive endeavor.

Whether you’re looking to purchase one or just curious to learn more about the owners and their amenities, this guide will provide you with all the information you need to stay up to date with the superyacht scene.

James Frami

At the age of 15, he and four other friends from his neighborhood constructed their first boat. He has been sailing for almost 30 years and has a wealth of knowledge that he wants to share with others.

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Motor yacht crew face criminal charges over Greek island fire allegedly started by firework display

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ATHENS, Greece (AP) — A Greek prosecutor on Sunday brought criminal charges against the captain and crew of a chartered yacht suspected of triggering a forest fire on a resort island in the Aegean Sea during a firework display.

Greece has been plagued in recent days by scores of wildfires amid hot, dry and windy weather. On the day of the blaze authorities had warned of a maximum fire risk in several areas, appealing to the public for extreme caution.

The blaze on a remote stretch of coastline on the popular island of Hydra, 40 nautical miles (46 miles) south of Athens, destroyed about 75 acres of pine forest late Friday.

The crew of the large motor yacht, which had allegedly been anchored just off where the fire started with 17 tourists on board, were arrested Saturday when they docked near Athens. The tourists were not detained or charged.

State-run ERT television said the captain of another yacht anchored nearby told authorities that the blaze was started by fireworks let off by from the suspects’ vessel on Friday evening.

A prosecutor in the port of Piraeus, which serves Athens, on Sunday ordered the 13 suspects to be held in custody pending their appearance before an investigating judge.

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ERT said they were charged under stricter legislation adopted recently and would face sentences of 10-20 years in prison if convicted.

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Authorities warned of a particularly high risk this summer following a warm, dry winter that has left vegetation tinder-dry.

The fire service said Sunday evening that 41 wildfires broke out all over the country in the past 24 hours.

The blaze on Hydra was extinguished after several hours by firefighters brought by boat to the spot, which is uninhabited and not easily accessible by land.

who owns the yacht athos

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Building the cutting edge sailing yacht Athos

The stats are impressive enough. Measuring 62m overall, Athos has a beam of 10.9m and weighs 390 tonnes at half load. Her 1,980 square metre upwind sail area requires the largest carbon rig ever made by Rondal, with a 54m foremast and 61m main.

Holland Jachtbouw (HJB) is building Athos fully to MCA and Bureau Veritas rules, and she is the largest sail yacht ever built in aluminium alloy 5383.

The early decision to use this strong, high modulus material was the first of many premiers for a hugely ambitious project that revolves equally as much around technical sophistication as her imposing size.

‘This project has been a process of continuous development driven by the owner,’ says Zijlmans, production director at HJB. ‘He adores engineering and constantly endeavours to push the needle of efficiency. The owner is not afraid to take risks and while confident that we can pull it off he is also taking his own share of the responsibility, right down to warranty issues.’

Many of the requests have involved installations and systems that were simply unavailable on the market and therefore had to be specially developed. It is clear that the flexibility offered by the World Class Manufacturing principles which HJB follows has proven indispensable for coping with these new developments.

Designer Andre Hoek was on the front line of this evolutionary process from the outset, and worked on the owner’s previous sailing yacht.

‘In 2005 I took him to see the 55m ketch Adèle and he loved the twin deckhouse owner’s privacy concept that Hoek Design pioneered on this yacht. Initially, he felt that Adèle was a little too large for his requirements, which seems ironic now when you consider how the project grew from 44m to 58m by the time HJB joined the team in 2006. As we developed Athos , more space was added for the crew, guests and equipment.’

Within weeks of HJB winning the tender, the owner had added a further four metres to Athos in order to cater for a new positioning for the boom vangs and increase the size of the engine room. He also began to devise the most powerful hydraulic system ever installed in a sail yacht to date; a monumental feat of engineering that would eventually require over 30km of wiring and a great deal of smart thinking.

‘The initial brief for a 90kW bowthruster was superseded by a request for a more powerful bowthruster,’ remembers Zijlmans. ‘The amount of power [150kW] was unprecedented and when it became clear that he would have to finance some serious development work, the owner decided to commission a sternthruster at the same time with the same power.

‘Moreover, both thrusters had to be able to be operated simultaneously with both main engines running on a fixed rpm of just 1,500 because he also wanted to have the option to run the complete installation in combination with gearbox-driven generators. This was quite a puzzle to work out and required well over 2,000 engineering hours.’

With 300kW on the thrusters alone, and taking into account efficiency losses and the hydraulically powered controllable pitch propellers, Athos now had a simultaneous hydraulic power factor in the range of 450kW.

‘By this time, we had prepared a hull construction and layout for a system one fifth of the size so we had to rethink the proposed design, working everything around the entire installation to keep it all concealed,’ says Zijlmans. ‘The pumps on the main engines and generators are huge and the piping needed to transfer and hold the pressure involved in such a vast system power is tremendous.’

Some 80mm in circumference, the pipes and their brackets had to be installed in a way that would be both resilient and sound insulating. While such heavy duty gear may be common in the commercial shipping sector, the restrictions on a luxury yacht where real estate is so precious – and peace and quiet so valued – made this a colossal challenge.

A similar dichotomy between two different maritime worlds can be seen in another of the owner’s innovations, which had been a key feature of the original specification.

Athos has double redundancy of almost every system on the boat, divided into port and starboard systems. Twin main engines drive two propellers, while two 90kW diesel gensets and two shaft generators provide a parallel power supply (add in the emergency generator aft and you have five gensets on a sail yacht). The shaft generators are another relatively common feature in the shipping world that you will not find on many superyachts.

The owner’s requirement for Athos to have dynamic positioning (DP) is also very unusual.

‘As far as we know, this is a first on a sail yacht so we had no reference point,’ says Zijlmans. ‘It is not the DP system itself that is complex, it’s the communication of the signals within the system and how parts of the yacht respond that are the big deal. The installation itself is driven by GPS signals, but the desire to have it hydraulically operated was something altogether new.

‘Finding a solution entailed a great deal of discussion with the yard, the DP installation manufacturer, the hydraulic components and engine controls suppliers, and the naval architects. In addition to being able to enjoy quiet without anchoring up, a secondary benefit is that it will be possible to manoeuvre Athos using a “simple” joystick.’

Athos also features a fully integrated stern anchor. Again, it is not the anchor itself that is revolutionary but the way it is being operated – in this case remotely, with a uniquely devised system that retracts, rotates and pivots the anchor into the hull.

‘The logistics of implementing this pushbutton-controlled installation within the framework and layout of the stern were phenomenal,’ adds Zijlmans.

The arrangement of the main anchors is unique. Normally these are integrated into an aluminium hull and then the area around the anchor opening is clad in stainless steel plates.

Another fascinating feature incorporated into Athos ’ giant hull is her hydraulically operated centreboard, which is seriously complex both from a structural point of view and technically.

From the earliest stage, the yacht’s single rudder and keel centreboard configuration was designed to minimise the wetted surface and enhance performance.

The huge 6m centreboard construction itself was designed in order to offer an unparalleled degree of safety. The bottom two metres are fitted on to the top part with a snap-bolt construction and the board has an indirect connection to the hydrocylinder. Should the board hit something, the mechanism will take the breaking load by deforming or breaking and the cylinder will not be affected.

Walking around the giant hull in a construction hall it is easy to forget that structures of a similar standard of sophistication and an even greater magnitude will soon be sprouting out of the deck.

Rondal has been responsible for building the giant masts, which are made of high modulus carbon fibre in order to minimise weight. Further significant weight savings have been realised by replacing the heavy stainless steel cylinder boomvangs normally found on a yacht of this size with two carbon vangs tailor-made by Navtec. Weight issues were also a key reason to use PBO standing rigging instead of rods. This was created by Smart Rigging, which had to engineer and manufacture the longest cables thus far made for a pleasure vessel.

The records keep on tumbling as we explore Athos ’ spars. Being a Panamax boat she has a very tall sail plan for a schooner. At 61m, the main mast is the longest mast built by Rondal or anyone else in The Netherlands. The 15m fore boom and 23.5m main boom are made of a high strength carbon fibre sandwich construction. Each has an electric sun awning system on both sides and over the full boom length, custom designed by Rondal. Meanwhile, the main boom is the longest built by the company so far, even larger than the boom for Athena .

In terms of its operation, Athos has an entirely pushbutton-operated rig that includes in-boom furling sails, hydraulic boom vangs and captive winches for the sheets and halyards.

‘When we first designed Athos , she was intended to be an ocean-going cruising yacht,’ recalls Hoek. ‘But after the owner started enjoying racing he decided to increase the emphasis on performance.

‘This entailed changing the sail plan and we opted for a new development in the form of furling booms with roached main and foresails. The furling booms are for ease of operation, while the roached main sails enhance performance.’

Here too we have another illustration of how many people had to work closely together to research the solution, including the owner, designers, sailmakers and equipment suppliers.

Eventually, a fully battened sail was developed that furls into a boom with a large roach. To handle the huge batten loads involved, Schaefer Marine designed a special hinged track system on the back of the mast. The entire track rotates and has an outer groove for the batton receptacle and inner groove for the bulk load.

After some fine tuning on the owner’s current yacht the system works well, and now these experiences are set to be translated on to a much bigger scale.

Athos is designed with captive winches so that she can be sailed pushbutton. Because of the yacht’s massive hydraulic capacity, all the winches and other sailing related equipment can be used simultaneously.

‘The most incredible shapes of blocks and stainless steel brackets were required in order to get everything organised,’ says Zijlmans. ‘A load sensor system has also been developed to measure tension in critical lines, with monitors installed and the signals from the rails collated and displayed on screens in the engine room, deckhouse and crew areas.’

Athos has many customised innovations, each of which sound relatively simple but required a separate study

Once completed there will be many more high-tech features to be admired on Athos from the moment one steps aboard, which can be from either side of the yacht via boarding ladders that retract into the platforms or using a bespoke stern platform. In the cooling arena alone, Athos has many customised innovations, each of which sound relatively simple but required a separate study in their own right.

Her on-deck dashboards, for example, are not linked into the overall air-conditioning as normal but cooled locally by ventilators and cooling elements that have been shaped to fit within the exact space and equipment.

A similarly compact and lightweight solution was also developed for the audio-visual stacking area. And the engine room has a very special system that lowers the temperature using outside cooling water and blowers.

Perhaps the greatest testimony to the achievement is that all the systems and solutions detailed here have been completed without impinging on the interior volume of the yacht’s living areas.

A great deal of space has been dedicated to crew as the owner recognises the need to attract the very best people to run such an ultra-advanced vessel. One example is the spacious and comfortable engineer’s accommodation connected to the main switchboard control room.

An amazing amount of storage has also been found for toys, one of which is a Polaris flying tender (a lightweight Zodiac with a hard bottom and wings) that will be garaged in the forepeak. Two other custom tenders will be kept on deck, while there is also storage for two Optimists, two Laser Vago sailing dinghies, and all kinds of other toys in two huge side lockers next to the deckhouses.

Athos is a classic case of how tomorrow’s technology can be integrated in a yacht that visually speaking pays homage to the golden days of yachting past. The vast teak deck may still be partially covered for protection but it is already clear that she is going to look spectacular.

An amazing amount of storage has also been found for toys, one of which is a Polaris flying tender

Come Athos’s launch in spring 2010, however, and aesthetics will not be the primary concern of Captain Nick Haley. No stranger to record-breaking yachts, having spent six years at the helm of Windrose of Amsterdam (also built by HJB), Haley is not underestimating what will be involved in ensuring that the extraordinary technical systems above and below Athos’ waterline actually work in practice.

‘Although Athos ’ critical systems have undergone a detailed development process, we still foresee an extensive commissioning and sea trialling period,’ he says. ‘There will no doubt be some prototype systems that do not work perfectly first time, and possibly some systems that we assume will not give problems end up doing so. Hopefully there will also be systems that we think might give commissioning headaches and yet work trouble-free straight away.’

Haley also believes that the biggest challenge of all will be to extract the full sailing performance from the boat.

‘This process will continue well after the yacht leaves HJB. As the dimensions of and potential loads in the rig are so great it will be an awesome and exciting task.

‘As well as the new track system to handle the roached in-boom furling sails, we are also at the limit of what is possible with running rigging, hardware and winches. In more than one sense we will be setting off on a voyage of discovery.’

Anton van de Koppel/Questmedia; courtesy of Holland Jachtbouw; Hoek Design; Rondal

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The Future of Streaming (According to the Moguls Figuring It Out)

Who will survive? Die? Thrive? And how? We talked to nearly a dozen top media executives and asked them to predict what lies ahead.

Credit... Illustration by Smlxl Company

Supported by

James B. Stewart

By James B. Stewart and Benjamin Mullin

  • Published June 22, 2024 Updated June 24, 2024

When the media titans Brian Roberts, John Malone and Barry Diller cast off in early February on Mr. Diller’s 156-foot, two-masted yacht, named Arriva, the waters off the coast of Jupiter, Fla., were placid.

The same could not be said for their sprawling entertainment businesses.

The three men meet occasionally to discuss the state of the industry, and lively disagreements have a been a staple of their discussions. But by the time they met on the yacht, they had all agreed that the money-losing status quo in the streaming business was unsustainable. The old cable model was a melting ice cube.

But what will take its place?

“There was peace in the valley for a period of time,” Mr. Malone mused in a rare recent interview, recalling the days before video-streaming upended the lucrative cable business. “Now, it’s quite chaotic.”

That is likely an understatement: The once-mighty Paramount, which owns the famed Paramount studio, CBS and a bevy of cable channels, recently replaced its chief executive and failed to sell itself after months of negotiations. Warner Bros. Discovery is frantically paying down its $43 billion in debt. Disney laid off thousands of workers and pushed out its chief executive as streaming losses mounted, and had to fend off a proxy contest from the activist investor Nelson Peltz.

The stocks of legacy media companies are a fraction of their former highs: Paramount is near $10 a share and Warner Bros. Discovery is hovering around $7, both down drastically from levels reached during the past year. Even Disney, at about $102, is down more than 16 percent from the price reached in March.

No wonder: Paramount, the media empire controlled by Shari Redstone, lost $1.6 billion on streaming last year. Comcast lost $2.7 billion on its Peacock streaming service. Disney lost about $2.6 billion on its services, which include Disney+, Hulu and ESPN+. Warner Bros. Discovery says its Max streaming service eked out a profit last year, but only by including HBO sales through cable distributors.

At the same time, shares of the disrupters — Netflix and Amazon — are close to record highs.

Barry Diller in a black-and-white portrait.

Mr. Malone, Mr. Roberts, and Mr. Diller all came of age during the golden era of television. Mr. Malone, 83, clawed his way to a multibillion dollar fortune by building a cable empire, and is an influential shareholder in Warner Bros. Discovery and a longtime mentor to its chief executive, David Zaslav. Mr. Roberts, 64, succeeded his father as chairman, chief executive and the most influential shareholder of Comcast. Since then, he has transformed Comcast into a broadband giant and, by acquiring NBCUniversal, into a media powerhouse. Mr. Diller, 82, is chairman of IAC, the digital media company, and a veteran TV and movie executive. His long and successful tenure in entertainment and media has earned him a position as one of the industry’s most sought-after senior statesman.

By comparison, the heads of the disrupters, Netflix and Amazon, are younger, brash newcomers, with little attachment to Hollywood’s golden age.

Ted Sarandos, 59, co-chief executive of Netflix, worked his way up through the now-defunct DVD industry before going straight to Netflix when the company was still renting DVDs by mail. Mike Hopkins, 55, head of Prime Video and Amazon MGM Studios, was steeped in digital as chief executive of Hulu, the pioneering streaming service owned by Disney, Fox and NBCU, before joining Sony as head of its television unit in 2017. He came to Amazon in 2020 and reports to the company’s chief executive, Andy Jassy, 56, who has no professional background in entertainment.

Over the past five months, The New York Times interviewed those three older executives, and the two younger ones, as well as numerous other owners and senior executives of major media companies to assess the problems facing the industry and what the future landscape could look like.

Rarely do these executives speak so candidly, on the record, about the challenge in front of them. And the meetings on the yacht aside, rarely do executives in that stratosphere get together to discuss strategy. Not only are many of them fierce rivals — Mr. Roberts famously drove up the cost of Disney’s 2019 acquisition of 21st Century Fox’s entertainment assets by bidding against Disney’s chief executive, Bob Iger — but meetings among direct competitors might attract unwelcome attention from antitrust regulators.

In our conversations, there were still plenty of disagreements, but some consistent themes emerged as well — all with major implications for investors, advertisers and audiences.

The Magic Subscriber Number

Streaming has long been hailed as a promising business, because companies like Netflix can add additional subscribers at little extra cost. The more paying subscribers a service has, the more the company’s costs can be spread out over a large base, lowering the cost per subscriber.

But those subscribers want lots of options, and the costs of making enough programming can be enormous. As a result, a streaming service’s profitability depends in large part on how many paying subscribers are needed before those TV shows and movies become cost-effective.

There was a time when industry executives hoped that number might be as low as 100 million.

But now the consensus among many of the executives interviewed is that the number is at least 200 million, and possibly more.

“If you’re going to be a full entertainment service with live sports and tent-pole blockbusters today, 200 million is a number that can give you the scale with the hope for growth over time,” Mr. Hopkins of Amazon said.

Bob Chapek, Disney’s chief executive until 2022, also agreed that 200 million was the number that meant “you’re big enough to compete.”

Netflix has reached that, and then some, with about 270 million paying subscribers. Moreover, those subscribers pay an industry-leading average of more than $11 per month.

Netflix is highly profitable, with operating margins of 28 percent. In the first quarter of 2024, Netflix reported revenue of $9.4 billion, and $2.3 billion in net income. No one else comes close.

Disney and Amazon are the only other streaming services with more than 200 million subscribers. While Amazon doesn’t disclose the number of its Prime Video subscribers, Mr. Hopkins said the number was well above 200 million and growing. Disney+ and Hulu, which is also owned by Disney, have just over 200 million subscribers combined.

In May, Disney said its entertainment streaming services eked out a small profit. Amazon doesn’t disclose profit margins or losses, and streaming is embedded in a package of Prime services. But Amazon’s chief executive, Andy Jassy, has said that Prime Video will be “a large and profitable business” on its own.

$50 Million an Episode, Over and Over

The costs of attracting — and keeping — those millions of customers is no cheap feat.

Overall, Netflix has said it will spend about $17 billion this year on programming, about what it did before last year’s Hollywood strikes depressed production. That level of spending has produced a golden age for A-list writers and actors, many of whom are flocking to the company. A new series, “3 Body Problem,” debuted a few months ago on Netflix at a reported cost of about $20 million per episode. It spent more than $200 million on “The Gray Man,” starring Ryan Gosling.

“It’s a tall order to entertain the world,” Mr. Sarandos of Netflix said. “You have to do it with regularity and dependably.”

For Netflix, $17 billion represents only about half of its total revenue. But almost no competitor can match that spending level, the executives said, except for maybe Amazon. Amazon spent $300 million for six episodes of the spy thriller “Citadel,” or $50 million per episode — one of several major bets it has made.

Not all of those pay off. But when they do, the impact can be huge, like wildcatters when they hit a gusher. Amazon paid $153 million for one season of “Fallout,” a series based on the popular post apocalyptic video game. In April, “Fallout” was the top streaming title, racking up over seven billion viewing minutes, according to Amazon.

Mr. Sarandos held out the company’s recent “Baby Reindeer” series as a prime example of why companies have to keep spending: because viewers expect a nearly endless supply of options, or they will hit the unsubscribe button.

“When you finish ‘Baby Reindeer,’ there’s something else just as good,” he said. “I worry that this notion of these other services, that they have nothing to watch problem, and that once you do a show and then you drag it out over 10 weeks or doing one episode at a time, you still end up in the same place, which is there’s nothing to watch after it.”

The data appear to bear him out. When cable TV was in its heyday, 1.5 to 2 percent of subscribers churned monthly, abandoning or suspending their service. The average churn across all streaming services is more than double that, according to data from analytics firm Antenna, with the churn rate of some smaller streaming services, like Paramount+, as high as 7 percent. Only Netflix has a churn rate below 4 percent.

Some executives who oversee rivals to Netflix and Amazon say their companies can reduce spending by only producing hits. But that’s been the holy grail ever since Hollywood was created, and no one has succeeded over the long term. Even Disney’s Marvel franchise has stumbled at the box office lately.

That means streaming services need the resources to invest in a wide variety of projects, knowing there will be some, even many, relative failures for every hit. (“Citadel” is a case in point — it never made Nielsen’s top 10 streaming shows.)

“It’s still more art than science,” Mr. Sarandos said.

Adding to the cost pressure, the executives said, is the soaring cost of sports programming. Even in the bygone era of traditional television, the broad appeal of sports was obvious. The big networks paid billions for must-see events like the Super Bowl and the N.B.A. Finals and much of what was left over went to Disney and Hearst-owned ESPN, one of the most lucrative cable franchises ever created.

But that was before streaming and the arrival of the deep-pocketed tech giants. Amazon now offers football games from the National Football League, NASCAR races, the W.N.B.A. with its newly minted star Caitlin Clark, the National Hockey League in Canada and Champions League soccer in Germany, Italy and Britain.

Apple TV+ also features Major League Baseball, as well as Major League Soccer.

Alphabet’s YouTube offers N.F.L. Sunday Ticket, a lineup of out-of-market football games. Even Netflix, which long shunned live sports, announced in May that it would stream N.F.L. games on Christmas Day for the next three years.

The appeal of live sports is both unique and twofold: They attract new streaming subscribers and reduce churn since viewers want to watch sports live. It is also a big draw for advertisers as streaming services look to grow their ad businesses.

It may not be an overstatement, the executives said, to say that a streaming service can’t survive as a stand-alone business without sports.

Comcast’s Peacock scored a huge success in January with its exclusive N.F.L. playoff game between Kansas City and Miami. The game was the biggest livestreaming event ever, with about 32 million viewers . (Comcast’s NBC network pays $2 billion annually for a package of N.F.L. broadcast rights.)

“Sports seems like the simplest and most interesting thing,” Mr. Malone said.

The result is bidding wars unlike anything experienced before in the media industry, currently on display during the protracted negotiations for a new 10-year N.B.A. rights contract. The rights, which are now shared by ESPN and Warner Bros. Discovery’s Turner cable network, are being chased by NBC and Amazon, as well as ESPN and Warner Bros. Discovery.

While ESPN, Amazon and NBC are finalizing deals for their packages, Warner Bros. Discovery is seen at risk of being outbid, though executives at Warner Bros. believe they have the legal rights to match Amazon’s bid. Many in the industry expect that the final deal will be more than triple the last N.B.A. contract.Which raises questions that executives didn’t have a clear answers to:

As the cost of rights soars, will the streaming services actually make money on them? Or will marquee sports events function as loss leaders, drawing viewers to other fare, as they once did for the old broadcast networks?

Advertising to the Rescue?

Wall Street analysts and investors in streaming once fixated entirely on the number of subscribers, ignoring losses, in the belief that prices would someday rise substantially. That changed with dizzying speed in early 2022, when Netflix announced it had lost subscribers for the first time in a decade.

It’s now clear that price increases won’t be the answer to streaming profitability for most services, the executives said. Netflix is the industry price leader and has pushed its monthly fee in the United States to $15.49 a month without ads. Few believe the monthly fee can get much above $20 a month for the foreseeable future.

After years of championing an ad-free consumer experience, Netflix introduced an ad-supported subscription in 2022 at a steep discount of $6.99 a month. Disney+, Hulu, Amazon, Warner Bros. Discovery’s Max, Peacock and Paramount+ all offer cheaper, ad-supported subscriptions.

“It’s a nice way to get price-sensitive consumers,” said Mr. Chapek, who introduced an ad-supported tier while running Disney. “Heavy users will still come and pay the higher monthly fee.”

Mr. Chapek acknowledged that advertisers covet — and will pay more for — mass audiences. As a result, the streaming services have a strong incentive to produce programs with broad appeal instead of more niche content, including some of the kind that generates critical acclaim.

Netflix shocked many in the industry last year when for the first time it revealed its most-watched programs over the prior six months. At the top were “The Night Agent,” an action-thriller, and “Ginny and Georgia,” a comedy-drama about a mother and daughter trying to forge a new life. Both shows were snubbed by Emmy voters, with a lone nomination for a song from “Ginny and Georgia.” (“Squid Game,” developed in Korea, is Netflix’s most-watched program ever.)

Advertisers, the executives say, also like that streaming services can target ads to specific users and demographics.

The results have been explosive. Netflix is on pace to generate roughly $1 billion in advertising revenue this year, according to estimates from eMarketer, and Disney has already generated $1.7 billion this fiscal year.

That kind of success suggests that streaming ads are here to stay. And some of the executives said streaming services predicted that companies would raise prices aggressively on ad-free tiers in an effort to drive consumers to ad-supported versions.

Who Will Survive?

How many streaming services will consumers support? That was one of the great mysteries of the nascent streaming world, and the answer is coming into focus: not very many.

“Can your current business be a successful player and have long-term wealth generation, or are you going to be roadkill?” Mr. Malone mused. “I think all the small players will have to shrink down or go away.”

A recent Deloitte study found that American households paid an average of $61 a month for four streaming services, but that many didn’t think the expense was worth it.

That suggests the once-unthinkable possibility, many of the executives said, that there will be only three or four streaming survivors: Netflix and Amazon, almost certainly. Probably some combination of Disney and Hulu. Apple remains a niche participant, but appears to be feeling its way into a long-term, albeit money-losing, presence, which it can afford to do. That leaves big question marks over Peacock, Warner Bros. Discovery’s Max, and Paramount+.

Peacock, with just 34 million subscribers, isn’t trying to be another Netflix. By focusing on North America, and not trying to be all things to all customers, Mr. Roberts believes Peacock can achieve success on its own terms.

Peacock also has the advantage to being embedded in the much larger Comcast, with its steady cash flow.

“We all have a different calculus to define success in streaming,” Mr. Roberts said. “As online viewing increases and internet usage skyrockets, I believe we have a special set of assets that put us in position to continue to monetize and more importantly innovate as this transition happens.”

The Bundling Conundrum

After years of go-it-alone strategies, “bundling” — offering consumers a package of streaming services for a single fee — has become the latest strategy for reaching profitability among the smaller services.

In May, Comcast announced it would offer its broadband customers a bundle of Peacock, Netflix and Apple TV+ for $15 a month. Disney has bundled Disney+ and Hulu, with Max to be added this summer at an as-yet undisclosed price. Venu, a new sports streaming joint venture from Disney, Fox and Warner Bros. Discovery, is planning its release this fall.

However innovative the arrangements, the executives said, the economics of bundling are complicated. Participants need to attract consumers who wouldn’t already subscribe to their individual channels at full price. They must also puzzle through how revenue should be divided among bundling participants of unequal stature.

It’s also unclear that bundling will achieve the scale that participants may be hoping for. Many customers already subscribe to one or more of the bundle options. So it’s not a matter of simply adding up subscribers. And if multiple subscriptions are offered at a discount to attract customers, the average revenue per user declines.

Jason Kilar, the founding Hulu chief executive and former chief executive of WarnerMedia, has called for an even more radical approach than bundling: a new company that would license movies and TV shows from the major studios and pay back close to 70 percent of the revenue to those studios.

“I’ll call it the ‘Spotify for Hollywood’ path, where a large number of suppliers and studios contribute to a singular experience that delights fans,” Mr. Kilar said. “The studios would be the ones that would be taking the majority of the economic returns from such a structure.”

Media companies have started to embrace licensing deals after a period of avoiding them. During AT&T’s ill-fated ownership of WarnerMedia, the company insisted that its content be shown exclusively on its Max streaming service. Disney pulled back on licensing deals when it started Disney+ in an effort to force fans to subscribe. Before he returned to Disney, in 2022, Mr. Iger compared licensing the company’s franchises to selling nuclear weapons to “third-world countries.”

But AT&T subsequently abandoned streaming, merging WarnerMedia into Discovery, and Mr. Iger has since embraced the nuclear option. Both Disney and Warner Bros. Discovery are again licensing their content to rivals Netflix and Amazon Prime.

Sony Goes Another Way

One company embodies the embrace of the licensing strategy: Sony Pictures Entertainment.

Sony, the studio behind “Spider Man” and “Men in Black,” rejected general entertainment streaming services years ago. Tony Vinciquerra, the company’s chief executive, instead adopted what he has called an “arms dealer” strategy, selling movies and TV shows to companies like Disney and Netflix.

The exception is that Sony operates a niche streamer, Crunchyroll, that focuses on anime, Japanese-style hand-drawn animation. Its success suggests that a small (more than 14 million subscribers worldwide) and low-cost operation can be profitable without going up against Netflix.

Mr. Vinciquerra pointed out that Sony’s rivals running big streaming businesses were losing money on those services while at the same time seeing their traditional cable networks in decline.

“I’m still scratching my head wondering what these companies will do here,” Mr. Vinciquerra said, referring to the declining cable networks. “They all have these massive albatrosses around their neck that they can’t do anything about right now.”

So far, Sony’s strategy appears to be working. Sony’s Pictures Entertainment generated almost $11 billion of revenue in 2023, a 2 percent increase from the same period a year earlier, according to filings. In 2021, Sony struck deals to license movies to both Netflix and Disney worth an estimated $3 billion annually. Profits were roughly $1.2 billion, 10 percent lower than the previous year because of the actors’ and writers’ strikes.

Unlike Paramount or Disney, Sony Pictures is part of a sprawling global consumer electronics conglomerate. Sony recently teamed up with the private-equity giant Apollo Global Management to make a $26 billion bid for Paramount. But Sony is interested only in Paramount’s film library and characters like SpongeBob SquarePants and has contemplated selling the rest of it — including the Paramount+ streaming service. But Sony has since backed away from its offer.

That’s just the latest indication that expectations for merger deals have faded. Paramount is still looking for a buyer after months of tortured negotiations and is revamping its streaming strategy in the meantime. So far as is known, no one is pursuing Warner Bros. Discovery, free since April, to buy or be sold under the terms of its separation from AT&T. Potential buyers like Comcast are understandably wary of their decaying revenue bases in cable. And Disney is shackled with its own cable issues and is loaded with debt from buying 21st Century Fox.

The End of a Golden Age

All of these changes have had a big upside for viewers.

“It’s been a golden age, even with prices rising,” Mr. Chapek said. “You get entire libraries built over decades plus all this new content, and you watch at your leisure.”

But a change is underway, he said: “Now we just have to make it viable for shareholders.”

That will necessarily mean higher prices for customers, more advertising, and less — and less expensive — content. That’s already happening. On average, consumers spend 41 percent more on streaming than they did a year ago, according to the recent Deloitte study, while satisfaction has declined. While some of that may be because of the limited new content offered last year during the Hollywood strikes, Disney and pretty much everyone except Netflix and Amazon have vowed to reduce spending and produce less new content.

The rise of advertising may be a windfall for streaming services, but the quest for the mass audiences that advertisers seek risks turning the streaming landscape into a sea of police procedurals and hospital dramas punctuated by major sports events and blockbuster concerts. Ironically, that’s pretty much the old model once dominated by the four ad-supported broadcast networks.

Netflix and Amazon executives acknowledge the risks to high-quality programming but promise that won’t happen on their watch. They contend they have enough scale that their prestige programs can be profitable and reach a vast audience — even if it’s a small percentage of their overall subscriber base.

“We can do prestige TV at scale,” Mr. Sarandos said. “But we don’t only do prestige,” he added, citing popular shows like “Night Agent.”

Mr. Hopkins of Amazon said “procedurals and other tried and true formats do well for us, but we also need big swings that have customers saying ‘Wow, I can’t believe that just happened’ and will have people telling their friends.”

“We want rabid fans,” he said.

Bryan Lourd, chief executive and co-chairman of the powerful Creative Artists Agency, said media executives needed to put aside financial engineering and remember that creativity — and entertaining customers — was the only way to win in the long run.

“The task at hand is to keep the customer at the front of your brain,” Mr. Lourd said. “When people stop doing that is when things start to go wrong.”

And Yet, Continued Optimism

On Mr. Diller’s yacht that day in February, Mr. Malone’s advice to Mr. Roberts was simple: In light of the challenges facing the industry, Comcast should continue its current strategy of investing in other areas like theme parks.

“Now, are they large enough to be the biggest?” said Mr. Diller, speaking generally about streaming services besides Netflix. “No, that game was lost some years ago. Netflix commands not all the territory, but they command the leading territory right now. They essentially are in a position of dictating policy.”

But Mr. Diller, like many of the other executives interviewed for this article, sees a path forward for streaming companies once they stop trying to be Netflix. (That’s the strategy already adopted by Mr. Roberts of Comcast.)

The focus, according to Mr. Diller, needs to be on what “has been true since the beginning of time.”

The business, he said, “is based on hit programming, making a program, a movie, a something that people want to see.”

James B. Stewart has been a reporter and business columnist for The Times since 2011, focusing on the human drama of the business world and the struggle for corporate power. More about James B. Stewart

Benjamin Mullin reports on the major companies behind news and entertainment. Contact Ben securely on Signal at +1 530-961-3223 or email at [email protected] . More about Benjamin Mullin

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  1. Iconic 62m classic sailing yacht ATHOS receives major refit at Royal

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  2. Yacht Athos, a Holland Jachtbouw Superyacht

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  4. The majestic sailing yacht Athos Credit: Tim Wright/Photoaction.com

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  6. Yacht Athos, a Holland Jachtbouw Superyacht

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    Athos is a sailing yacht with an overall length of m. The yacht's builder is Holland Jachtbouw from The Netherlands, who launched Athos in 2010. The superyacht has a beam of m, a draught of m and a volume of . GT.. Athos features exterior design by Hoek Design Naval Architects B.V.. Up to 10 guests can be accommodated on board the superyacht, Athos, and she also has accommodation for 9 crew ...

  17. ATHOS yacht (Holland Jachtbouw, 63.25m, 2010)

    2010. BEAM. 10.88 m. GUESTS. 10. ATHOS, a 63.25 m Sail Yacht built in Netherlands and delivered in 2010, is the flagship of Holland Jachtbouw. Her top speed is 14.0 kn and her cruising speed is 10.0 kn and her power comes from two Volvo Penta diesel engines. She can accommodate up to 10 guests in 5 staterooms, with 9 crew members waiting on ...

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  19. Who owns the yacht tats?

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  21. Who owns the yacht north star?

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  22. Yacht Athos

    About Athos. Specifications Year Launched 2010 Builder Holland Jachtbouw Construction Alcan Sealium Aluminium Designer Hoek Design Naval Architects Length Overall 64.00m / 210' Length Waterline 40.18m / 132' Max Beam 10.88m / 36' Draught (max) 8.02m / 26' Draught (min) 3.64m / 12'

  23. Building the cutting edge sailing yacht Athos

    Building the cutting edge sailing yacht Athos. A triumph of naval architecture such as Athos requires the most fastidious of testing regimes. The stats are impressive enough. Measuring 62m overall, Athos has a beam of 10.9m and weighs 390 tonnes at half load. Her 1,980 square metre upwind sail area requires the largest carbon rig ever made by ...

  24. Who owns the yacht 130 Westport angel wings?

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  25. The Future of Netflix, Amazon and Other Streaming Services

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