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Lapo Elkann on his yacht

Born to drive: Lapo Elkann, Fiat heir and founder of Garage Italia Customs

Climb on board with yacht owner Lapo Elkann. The heir to the Fiat fortune lives fast and sails even faster – thanks to Lap-1_, his 40 knot Baglietto , customised by his own Garage Italia Customs. Stewart Campbell tracks him down in Milan to talk yachts, cars and why his wild days are definitely behind him..._

Yesterday Dubai, today Milan, tomorrow Miami: Lapo Elkann is tired. I catch him between hemispheres, jet-lagged and running on espresso. Even his attire is muted this frigid Milanese morning: white pin-stripe shirt and chinos (not a cherry red brogue in sight). At least the America leg of his never-ending world tour is about play and not work. In Florida, he’ll hook up with his latest fascination, all 13.8 metres, 1,600hp and 40 knots of it. Lap-1 , the camoed-up Baglietto launched into Elkann’s ownership last year, seems the perfect floating representation of its owner, and he the personification of it. “It’s fast, lean and mean,” he says. “Unique, distinctive from everything else.” That’s the popular image of Elkann, anyway, the playboy prince turned entrepreneur, as famous for his scrapes with the press as his Agnelli heritage.

The 38-year-old says he needs this time on board. “It’s like plugging in. I would say that the place I relax most on planet Earth is in a boat. First of all, I am moving but in an environment I don’t control, in an environment that can do anything it wants, and I am not the ruler.”

That’s a big change from his day to day. The reason for all this travel is two-fold: to promote Garage Italia Customs, his newly launched company that he aims to make the first word in after-market personalisation, and Italia Independent Group, his more established eyewear, media and lifestyle company set up in 2007.

His control of both is absolute; neither is the kind of cushy sinecure sometimes reserved for the scions of great houses. Italia Independent was – is – a gamble, started without his family’s money in a crowded market. Garage Italia Customs feels more like the passion project. He had a job for life at Fiat, the company he majority owns with his brother John and sister Ginevra, and achieved plenty during his four years there, not least the launch of the market-shifting Fiat 500, but staying at the family firm would have betrayed the very simple philosophy inked dermis-deep on his left forearm - independent.

This grandson of Gianni Agnelli, the former president of Fiat and unofficial “king of Italy”, couldn’t quit making things, though. In his case, eyeglasses. It’s what those Agnellis do. “I like industry and I like producing. Very much. I like being with workers and understanding what they do and how they do it. I like to work with design teams and I like to work with engineers.” The rest of it – the zeal, the nous – he says he owes to no one but himself. “It’s very natural in me. It’s not something that comes from my grandfather, my father, not at all. Zero. I created Italia Independent with no cash and today it’s a listed company. I could have asked for $100 million and done a huge campaign. But I didn’t. I like it the hard way.”

He gets steely when he says it, unflinching. I believe him. “I want to create my own empire,” he adds, just to be clear. He doesn’t deny his privilege – the legend grandfather, the countess mother, Margherita Agnelli de Pahlen, and prominent intellectual father, Alain Elkann, but sees his position as a responsibility. “It’s not free of charge. It’s great to build, it’s great to do, but the real key to the future for he who has means is generosity. Generosity is not the key to my future, it’s the key to our future.”

It’s not a side of Elkann celebrated by the European tabloids, for whom he is something of a fetish. His office houses four obscure golden statues, which I discover later are Golden Tapirs, awarded by satirical news show Striscia la Notizia to the celebrity who has caused the most embarrassing headlines in that particular year. Like many gilded sons, there was the almost inevitable overdose, the dash to hospital and the life and death recovery. That was a long time ago – 2005 – but the legacy of those wild days is a troop of paps forever framing him in their lenses.

He’s got a sense of humour about it all – the tapirs take pride of place in the office – but the smile quickly fades when it’s time to talk business. He turns flinty and admits to being ferociously self-critical. “I can seem very loose and cool but I am very hard on myself and whichever product comes out, and also on the people who work for me. I don’t tolerate mediocrity. I don’t tolerate laziness. There is no ‘no’. You need to kick ass 24/7.” He clearly expects a big buy-in from his staff, but empowers them to figure out how they work best – in the middle of the night or after chasing girls, he suggests. “I have zero judgement.”

He’s now got the boat world in his sights. It’s time for a change, he says, revealing that he’s already engaged with a “legendary” Italian boatbuilder about a new product range. Mum’s the word, despite my prodding. He’s also working with Baglietto on new 43 and 53 metre models. “I see a lot of boats around the world but I see a lot of big pieces of junk. Big doesn’t mean nice, and millions and millions of dollars doesn’t equal taste. The sad part is you see a lot of rich people with bad taste – a lot of the boats are extremely tacky and cheesy. I think the boat industry, the builders and designers, need to wake up and bring freshness and novelty,” he says. And if they won’t do it, he will. “There is an opportunity to do far more than is being done now. The yards need to be less lazy in what they show to you. It cannot be that I pay 15, 20, 25, 50 million euros and you propose me four options. When I pay so much, I don’t accept so little. It’s disrespectful, unprofessional and it’s not luxury. Luxury is the opportunity, the possibility, to go to any length.”

Lap-1 is the first boat he’s built and owned himself. He and his brother inherited Agnelli’s mythic Germán Frers -designed Stealth , so the boating background is solid. His love of the water can be traced even further back – to his childhood growing up in Brazil with his mother, following his parents’ divorce. He learnt to sail in Optimists off Brazil’s famous beaches, and went out with Agnelli as much as he could. His brother, John, was then old enough to be working at the family firm but young Lapo got to just enjoy being with his grandfather on the water. “I was probably the one who was more in love with doing those type of activities with him,” Elkann recalls. “We had similar traits. It was fun.” He never really needed to own a boat until his late 30s as one was always available to him. He’s sailed with Giovanni Soldini on Maserati , with Ken Read on Stealth in the Fastnet, as well as with the Luna Rossa and Team Oracle America’s Cup teams. “Sea people are far more interesting than those from other industries because they have seen the world, they have travelled. And, generally speaking, they are curious people.”

He can’t quite bring himself to say boats were his first love. Cars sit on that pedestal, and he remembers that desire always being there. “I wanted to play with them, I wanted the keys to them.” Brazil was notable, too, as the place of his first car crash, aged six. “I wasn’t known to be a very disciplined young boy,” he admits, grinning. He was in the mountains one day, sitting in the passenger seat, when he decided to see what would happen if he dropped the handbrake. The inevitable happened – into a tree. “I destroyed that Panda four by four.” The experience didn’t temper the car lust but it grew into a more general love of motion, and “motion is absolutely my favourite industry”. He’s frenetic in his attentions; an absolute focus on one project briefly, before moving on. “I used to ask Enzo Ferrari what his favourite car was, and he always said ‘the next one’. I am the same. Once I build something, I am already thinking about the next one. I fall in love for a very short amount of time.”

The Next Big Thing for Elkann is also very big news for yachting – his first true superyacht, an explorer. It will satisfy a lifetime’s longing. “My endless dream was always to be an adventurer, more so than an entrepreneur. Like Cousteau, you know?” The concept drawings are done – no, he won’t let me see them – and now he needs to settle on a final size, somewhere between 40 and 50 metres. Anything bigger and you lose the connection to the sea, says Elkann. “You think about these 100 metre boats, or big Lürssens of nearly 200 metres. Would I work on a boat like that? Absolutely. Would I want one? No, never, because I like to feel the sea. And for me the sea is not tinted windows and air-conditioning.”

It will be built, like Lap-1 , at Baglietto, to designs by Elkann and his collaborator and friend Federico Santa Maria, formerly of Wally . Nowhere will be off-limits to the yacht. “ Lap-1 I will keep in the Mediterranean, and Lap-2 will be all over the world. I don’t want to give limitations.” In styling terms, think Lap-1 amplified. “It will be extremely military, extremely tough; extremely elegant, lean and very mean. But also very cosy on the inside. It’s going to be influenced by the sailing world, because I love sailing boats, too.”

Why not have both, like his grandfather? “I need to make far more money to reach that objective. One day it will be reached. I have patience.” None of his boats will carry the flag of some pinprick territory, but that of Italy. Despite a peripatetic upbringing – born in New York, childhood in Brazil, formative schooling in Paris and London and a first job as Henry Kissinger’s personal assistant back in New York – he is passionately green, white and red. “I pay my taxes and I want my Italian flag. I refuse to have a Cayman or Isle of Man flag,” he says. “I have cruised all over the world to go and see who were the best boatbuilders. And, no matter what, my choice, even if it’s going to be a bit more expensive, is Italy.”

What a bigger yacht won’t offer is the same 40 knot thrills as Lap-1 , but perhaps it’s time Lapo Elkann nudged the throttle back. His is a 100mph life – just living it vicariously for a couple of hours adds a wrinkle. But I’m not sure he knows any other way. “I don’t tolerate boredom. I’m not a great guy on holidays. It’s why I like boats and not houses. In a boat, if you get bored, you move it.”

He spent summer 2015 avoiding boredom at high speed all over the western Med, taking Lap-1 from Italy, to Spain and the South of France. The morning we meet, the 13.8 metre is on its break, strapped to a ship nearing Miami, site of our photoshoot. Back in Milan, Elkann is static, too, and he’s getting itchy. He’s only been back in town a day but it’s already time to move. He’s dreaming of Florida and getting back on board. What’s his first action when taking the helm? As if you had to ask. “I go full throttle. Always full throttle.”

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Lapo Elkann in vacanza a Saint Tropez (con lo yacht camouflage)

yacht di lapo elkann

Lapo Elkann è in vacanza a Saint Tropez con il suo nuovo yacht «camouflage». L’imbarcazione è stata varata lo scorso luglio e porta la firma del designer Francesco Paszkowski. Il rampollo di casa Agnelli lo ha chiamato Lap-1: lo yacht, costruito ai cantieri Baglietto di La Spezia, misura 13,8 metri (Olycom)

yacht di lapo elkann

Lapo Elkann sullo yacht a Saint-Tropez. Estroso non solo il design dello yacht, ma anche il costume scelto da Lapo (Olycom)

yacht di lapo elkann

L’imbarcazione lascia il porto di Saint Tropez (Olycom)

yacht di lapo elkann

Il varo dello yacht. Il modello è Mv13 e può navigare a 37 nodi, circa 80 km l’ora, mentre predilige una velocità di crociera a 32 nodi (Twitter)

yacht di lapo elkann

La verniciatura in stile militare, prediletto da Elkann, è personalizzata (Twitter)

yacht di lapo elkann

Non è la prima volta che Lapo Elkann fa personalizzare qualcosa. Nel 2012 fece notizia comparendo a Milano a bordo di una Ferrari mimetica

yacht di lapo elkann

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yacht di lapo elkann

Lapo Elkann

In the early 1950s, ENI chairman Enrico Mattei commissioned architect Mario Bacciocchi to design an Agip service station that would embody the incredible wave of dynamism sweeping Italy at the time. Sixty years later, that same station has been given a new lease of life by Lapo Elkann who called in another architect, Michele De Lucchi, to restore it after years of neglect.

Lapo Elkann

Two very different eras but also two entrepreneurial stories that share the same vision of turning Italy into a truly great country. Thanks to Elkann’s efforts, Garage Italia once again brings together the very best of Made in Italy under the same roof. The building’s exterior retains the aerodynamic sleekness inspired by the glorious Streamline Moderne style movement of the first half of the 20th century.

Lens Position: 3183

Depending on the angle it is viewed from, the shape of the former service station seems to mimic the deck of ship, the wings of an aeroplane or the flowing lines of a sports car. Earth, sky and sea are recurring themes and actively inspired the vision behind Elkann’s project. The result is that past is in constant, lively dialogue with the present in Garage Italia. “It’s not about rhetoric and it’s not a nostalgia trip either,” he says emphatically. “Garage Italia celebrates the best our nation has to offer using a language that references the Dolce Vita concept.” In other words, it is not a museum but an actual workshop: a laboratory of ideas in which creative talent pays a central role.

Garage Italia Custom

The term “Garage” was a very deliberate choice. The high tech likes of Apple, Amazon and Google also started out  as dreams of young men working from their garages.

Then, of course, there is the garage band phenomenon that produced some of the best of modern rock music. But Lapo Elkann personally is following a very different tune. “My garage is designed to be the new home of Italian creativity. A place lit up by the desire to coin an entirely new style that may look to the past but mostly aims to create a better present and future,” he declares.

Lens Position: 3183

Hence the decision to call this new movement Dolce Vita 4.0.  An intermingling of past and future, tradition and innovation – the core values and keys to the success of the great Made in Italy brands of the likes of  Kartell, Cassina, Poltrona Frau, Brembo, Pirelli, Uno Più, Viabizzuno,  Richard Ginori and Riva, now flanking Garage Italia in its endeavours.  To get an idea of the true breath of Lapo Elkann’s vision, just take a stroll around the spaces themselves.

Garage Italia Custom

Terms such as “personalisation” and “tailor-made” take on new meanings and are energised by cross-contamination between seemingly unconnected worlds. Nine Ferrari Daytona and two Ferrari 599 seats have been turned into actual armchairs, for instance, while the legendary 298 De Lucchi director’s chair for Cassina has been personalised with exclusive motorsport-inspired graphics designed by Elkann and the Garage Italia creative team. But that is far from the end of the story. The two-tone leather Frau sofa in the restaurant area, where the menu is in the capable hands of chef Carlo Cracco, is inspired by a Ferrari that once belonged to Gianni Agnelli. The car theme continues with the bodyshell of a Ferrari 250 GTO which has been kitted out as a cocktail station.

Garage Italia Ferrari 250 GTO cocktail station.

The Riva Privé space also melds the automotive and maritime worlds as its styling, materials, décor and colours all clearly hark back to the Aquarama, one of the great iconic models produced by the Bergamo yard which is now part of the Ferretti Group.

Garage Italia Riva privé

“With Garage Italia, we set ourselves the goal of creating and turning into reality the personalisation dreams and desires of a business to business and business to consumer client base. We also work in the industrial design sector,” explains Elkann. Sky, land and sea set the coordinates and scope of Garage Italia’s work.

Garage Italia Custom

But that is no coincidence.“hey were the central elements in an advertising campaign my great-great-grandfather (Fiat founder Giovanni Agnelli Senior, ed.’s note) commissioned for Fiat and which, in my own small way, I wanted to pick up on in getting this project off the ground,” continues Elkann, adding: “This is a style centre, not a fashion centre. Equally I don’t look on myself as a fashion entrepreneur but as one that works with style.”  We might also add that Elkann is an exporter of creativity which brings us neatly to his work with Hublot and Italia Independent, a partnership that has produced timepiece collections that shine a bright light on his talent for innovation finding unusual, cutting-edge materials and putting them to new uses. O ne example is Texalium which was used to produce a version of Hublot’s iconic Big Bang watch.

Lens Position: 3183

At the other end of the spectrum is the 2018 Classic Fusion Chronograph Italia Independent, collection spanning three very elegant limited edition watch models featuring 1960s and 70s fabrics on their dials which Elkann himself selected from the archives of the celebrated Italian tailor Rubinacci.


But what about the maritime world? “There is still a lot of work to be done there,” says the entrepreneur. “Very few have had the courage to instigate change in the sector. But Luca Bassani is one. I have great respect and admiration for what he has managed to achieve in both the sailing and motor arenas.”

Lens Position: 3183

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Tankoa’s s501 series at her debut in the ‘evo’ version at..., feadship project 1011 gets ready for sea trials, sirena yachts starts construction of the first 42m superyacht, hydro tec presents its 55m catamaran, inspired by the mediterranean.

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On the Road with Lapo Elkann: Italy's Ultimate Insider Gives Us the Grand Tour

By Kerry Olsen

This image may contain Vehicle Transportation Automobile Car Sunglasses Accessories Accessory Clothing and Apparel

A quick tour of **Lapo Elkann’**s latest outpost for Italia Independent, the eyewear and lifestyle label he co-launched nearly seven years ago, reveals the charismatic Italian entrepreneur and self-confessed workaholic’s very personal point of view. Consider, first, that a myriad of colored spectacles—customizable in around three million different combinations, including frames covered in velvet or tattoo prints and camouflage side bars—are displayed on busts of Julius Caesar. And a consulting room offers eye examinations complete with whimsical charts featuring cars, dancers, and “for fashionistas,” he says, “there are shoes.” A new capsule collection with Karl Lagerfeld (who wears the brand’s velvet model) is also for sale, as are accessories reflective of Elkann’s world, like unisex belts with carbon buckles. “They don’t set off security at airports, I’ve tried them,” he laughs. There also are personal artworks, a guitar, and a chair hauled from his home to decorate the space. (Elkann’s design and branding atelier, Independent Ideas, has brought a quirky spin to countless other collaborations ranging from lightweight carbon wheelchairs, Smeg fridges, and tailor-made services for Ferrari and Fiat.)

But now, Elkann is pacing in front of an empty coffee cup in Caffè Italia, a bar facing the Italia Independent shop, and is raring to give Vogue Daily a glimpse—from the passenger seat of his customized Fiat 500 Abarth—into his private Milanese lifestyle. Elkann is a defiant poster boy for “Made in Italy 2.0,” his own words to describe the country he calls home, which currently is being reenergized by a surge of ambitious, young talent, himself chief among them. “I don’t want to judge or criticize the past, but we’re making our own road,” he says, stepping over a camouflage doormat to exit the Italia Independent shop.

The effervescent grandson of Gianni Agnelli weaves in and out of the Milanese traffic in his own Fiat 500, hand-painted (“not wrapped,” he underlines) with a houndstooth pattern of his own design. He also has one in pinstripes. First stop is the Triennale Design Museum and a tour of the Fornasetti retrospective, “100 Years Practical Madness.” Elkann Instagrams some of his favorite pieces, including a tie (and his favorite shade of Riva blue). An avid collector of Italian art, he owns works from the likes of Lucio Fontana, Alighiero Boetti, Ettore Sottsass, and Mario Schifano (he’s a particular fan of the painter’s palm trees, which he’s also tattooed on his forearm). After nipping into the gift store to pick out a customizable watch to gift a colleague for his birthday, he bumps into friends Margherita Missoni with her husband, Eugenio Amos, and their new baby, Otto. A quick catch-up, then back in the car to Larte, a new restaurant that specializes in Italian culinary products. Elkann heads straight into the kitchen at break-neck speed. On first-name terms with the chef, he asks about the fish of the day. There is no dawdling. “If you stop for lunch elsewhere in the world, you tend to eat a sandwich, and a bad one. Italy is unique for the style of life. I think everyone envies it a bit,” he says. But today’s meal is cut short for a meeting at the Italia Independent offices, where on arrival, he jumps into a discussion about a new yacht design for the historical Italian boat-maker, Baglietto. “This is chicissima, so elegant,” he says pointing to a midnight blue prototype called Bagliettino (basically, baby Baglietto) set to preview during the Miami Art Basel in December. “I want it to be the Maserati of the sea.”

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Rebel Style: The Man Who Walks to the Very Edge of Fashion

By Matthew Schnipper

Photography by Ture Lillegraven

Image may contain Sunglasses Accessories Accessory Human Person and Man

No offense, Hef, but Lapo Elkann is now the world's reigning playboy. The jet-setting Fiat scion pulls off high-degree-of-difficulty moves—wearing safety orange the way most men wear navy, matching his double-breasted suits to his Ferrari's paint job—and makes no apologies for it. "I always say, why should women be sexy and men not?" Elkann tells us. "That's what we really worked on with this line." By which he means Lapo's Wardrobe, his second capsule collection with Gucci, launched this month. Even if you pony up for the clothes, you'll still need Elkann's secrets on how to dress your mood—whether you wake up feeling kind of blue or, more likely, a little chartreuse.

_ Lapo’s Wardrobe for Gucci: Made-to-measure at Gucci, Fifth Ave., N.Y.C.; 212-826-2600. All sunglasses by Italia Independent; _

Image may contain Lapo Elkann Clothing Apparel Coat Suit Overcoat Human Person Sitting and Female

Make the Tux Crowd Green with Envy

To Elkann, black tie is a state of mind, not a mandate. "When I look at the Oscars," he says, "I always see the actors dressed all alike—and very few of them are, how you say, really elegant." There's a vast middle ground between looking like every other guy and stepping out in the male equivalent of Björk's swan dress. So yeah, you could copy Elkann's look with a jade green tux, flouncy lapels, and a big fat bow tie, but just one sartorial juke will do if you're shy.

Because ankle straps aren't peacocky enough, Elkann's Gucci shoes can also be monogrammed.

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Become an Iconoclast (by Stealing from Your Icons)

On the rare day that Elkann leaves the house unsuited, he'll channel one of his style idols, like midcentury French yachtsman Éric Tabarly, the most laissez-faire man to ever set sail. In homage, Elkann wears Mediterranean classics with his own spin, like undone shoulder buttons on a nautical sweater and—his favorite power move—a jacket worn as a cape. "It has an energy and a flair," Elkann says. "It's a very elegant outfit which you can wear on your boat." Be it a Sardinian yacht or the Staten Island Ferry.

"Women don’t want to have an unsexy man. Women want their man to look as sexy and elegant and refined as they do."

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The shared passions of Lapo Elkann and Simon de Pury

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Swiss auctioneer Simon de Pury and Italian creative and philanthropist Lapo Elkann share many interests. Both men love art: de Pury as a dealer, adviser and curator; Elkann as a collector. “And football,” smiles Elkann, “although we don’t love the same team. He loves Arsenal. I love Juventus.”

They also share a passion for music: “We follow it as closely as contemporary culture as a whole,” says de Pury, who is known to take to the decks to DJ (sometimes under the name of The Swiss Crocodile), and whose Spotify playlists shift from Harry Styles to Doja Cat to Max Richter. “And we both care about giving back ,” says Elkann. “We’ve had a lot from life, so feel that it’s important to be generous with our time for purposes that are close to our hearts.”

Elkann’s swimming pool, seen from the main house

In 2016, Elkann founded the Fondazione Laps (Libera Accademia Progetti Sperimentali) to combat “educational poverty”, focused on children and vulnerable groups. Its pandemic projects in association with the Italian Red Cross , Banco Alimentare (an Italian network of food banks) and other charities raised more than €3mn. More recently, Laps has supported aid initiatives for Ukrainian refugees. An ongoing project is Casa Laps, a programme that started in Madeira to support homeless families, and is planned to extend to other areas in Portugal and Italy.

De Pury , meanwhile, has played a role in raising several billion dollars as a charity auctioneer. “I am constantly asked to swing my gavel by cultural, medical, environmental or philanthropic organisations. I have one nearly every second week,” says de Pury. His presence encourages brisk bidding: in 2017, the live auction at the Leonardo DiCaprio Foundation Gala to fund climate and biodiversity projects raised more than $30mn in one night, while the amfAR auction last May fetched more than $17mn. 

Elkann with de Pury on the roof of Elkann’s gym area

The connection between the two men stretches back to “a previous life”, says de Pury, now 72, referring to the 1980s, when he was curator of the Thyssen-Bornemisza art collection in Lugano, and Elkann, now 46, was a child. “I first met Lapo’s grandfather, Gianni Agnelli. I remember it very clearly because he is one of the most extraordinary men that I’ve met in my whole life.” 

The Agnelli name is synonymous with Fiat , the Turin-based car manufacturer, which was founded by Giovanni Agnelli in 1899. His grandson Gianni took over in 1966 and is remembered not only for his business acumen and staggering wealth, but his fashion sense and playboy lifestyle. This went hand-in-hand with his devotion to (and later ownership of) Juventus FC. “If Lapo has inherited one thing from his grandfather, it’s his charisma,” says de Pury, sitting side by side with his friend at his Portuguese home: a relaxed, mostly open-plan space with a beachy vibe, walls of floor-to-ceiling glass doors, and the odd Fiat 500 popping out from a wall. 

A prototype of a surfboard designed by Elkann for Ferrari

Today, the family firm – which merged first with Chrysler and is now part of the Stellantis conglomerate – is helmed by Elkann’s older brother John, but Lapo has been living up to Gianni’s legacy of fast cars, sharp suits and entrepreneurial verve. He started out in the family fold as director of worldwide brand promotion at Fiat – a role that saw him revive the dinky, retro Fiat 500. After a much-publicised and nearly fatal drug overdose in 2005, he rebounded with a new venture in 2007: eyewear brand Italia Independent. 

There’s a lot of fun, humour and a joy of life in Lapo’s aesthetic Simon de Pury

“The beauty of life is that it has many cycles – you can recycle yourself and do different things in different phases and moments,” reflects Elkann, whose CV includes heading up the Ferrari Tailor-Made programme (the then-Fiat-owned brand’s customisation service). More recently, he launched Garage Italia Customs , a bespoke car showroom that opened in a Milanese petrol station in 2015. As well as souping up the bodywork, paintwork and upholstery of any make of car or motorbike – not to mention the odd boat, plane and helicopter – the space boasts a restaurant and café. “I love what Lapo has done – the place is stunning,” says de Pury. “It’s the result of his unique taste and artistic vision.” 

Elkann nods. “Now I have reached a phase where I want to be more of an artist than of an entrepreneur,” he says. In 2021, he sold Garage Italia Customs (but still owns the Milan building), followed by the sale of Italia Independent last year, although he remains creative director of the company. In September, he launched a range of suits with sustainable Spanish brand Ecoalf. “In every phase of my life, Simon has always been someone I’ve reached out to for advice,” says Elkann, who also holds the title of godfather to de Pury’s youngest daughter, 12-year-old Diane Delphine. “It’s an honour to be able to exchange ideas with Simon. He is a visionary – he’s always pioneering.” 

The guest house

De Pury initially wanted to be an artist, and studied painting at Tokyo University of the Arts in the 1970s. His auction career spans high-profile roles at Sotheby’s and later at Phillips (renamed for a period Phillips de Pury and Company, when de Pury acquired the majority share). Nicknamed “the Mick Jagger of art auctions”, he has been profiled in a BBC documentary, The Man with the Golden Gavel , and played a cameo role in  Emily in Paris . In 2020, he curated the inaugural exhibition programme for Newlands House gallery in Petworth, West Sussex, and launched the digital platform de PURY . As well as the de PURY Presents series of exhibitions – which most recently showed the ceramic work of Kenyan artist Lana Trzebinski – the site’s online auctions are conducted by a de Pury avatar. 

One point of difference between the two friends is their approach to fashion. They sit at opposite ends of the sartorial spectrum: Elkann favours Italian tailoring in flamboyant rainbow-bright shades (but today is wearing a light-blue T-shirt, showing off tattooed arms), while de Pury sticks to a shirt and suit combo in navy, white and grey. “My way of dressing is phenomenally boring,” he says. “I’ve worn the same clothes for the past 50 years. One always says don’t judge a book by its cover – it’s covering up how wild I am inside.” 

De Pury does, however, own many pairs of Elkann’s carbon-fibre Italia Independent sunglasses, “which I believe have become collector’s items in their own right”, as well as a T-shirt from a past collaboration with Adidas in a colour he calls Lapo blue. “It is very extravagant, with little crystals in the fabric. You’ll never see me wearing it – I’ve only worn a T-shirt once in my life – but I view it as a work of art.” 

A historic vintage Fiat 500 racing car under a cover

When it comes to art, the pair are “fully on the same wavelength”, says de Pury. “I went to see Lapo in his office once and he stood in front of this amazing painting by Basquiat and Warhol, which is one of my absolute favourite collaborations.” Between 2003 and 2008, Elkann was on the board of Phillips alongside de Pury: “My knowledge of art is nothing compared to Simon’s, but it is a passion of mine,” he says, adding that being taken to see art with his grandfather from a young age was a “humongous privilege”. 

“Lapo’s taste is what I would call high and low,” smiles de Pury. “There’s a lot of fun, humour and a joy of life in his aesthetic,” he adds, highlighting Elkann’s displays of football jerseys and Formula One helmets. “The way he has arranged them, it becomes the most spectacular artwork.” 

Elkann prefers not to dwell on the past but doesn’t shy away from talking about recovery. “I’m very proud of my sobriety,” he says. “It’s a day-by-day job. Every day is a success. I obviously have a great wife [in 2021 he married Portuguese former rally raid racer Joana Lemos, who is now the vice president of Fondazione Laps] and the truth is that I actually like recovery.” He removed himself from Instagram five years ago: “I have to say it’s a much better way of life. And giving scarcity of what you are doing makes it more interesting and intriguing.” 

One thing that hasn’t changed, though, is Elkann’s no-holds-barred approach. “Every time I see Lapo, he sparks off a thousand ideas a minute,” says de Pury. When the two men meet up, they like to brainstorm together, and whether it’s about their individual projects or dreaming up future collaborations, the process, says Elkann, “is a bit like dynamite, in a positive way.” .

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Elektrostal Localisation : Country Russia , Oblast Moscow Oblast . Available Information : Geographical coordinates , Population, Area, Altitude, Weather and Hotel . Nearby cities and villages : Noginsk , Pavlovsky Posad and Staraya Kupavna .


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Elektrostal Demography

Information on the people and the population of Elektrostal.

Elektrostal Population157,409 inhabitants
Elektrostal Population Density3,179.3 /km² (8,234.4 /sq mi)

Elektrostal Geography

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Elektrostal Geographical coordinatesLatitude: , Longitude:
55° 48′ 0″ North, 38° 27′ 0″ East
Elektrostal Area4,951 hectares
49.51 km² (19.12 sq mi)
Elektrostal Altitude164 m (538 ft)
Elektrostal ClimateHumid continental climate (Köppen climate classification: Dfb)

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Elektrostal Sunrise and sunset

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DaySunrise and sunsetTwilightNautical twilightAstronomical twilight
23 June02:41 - 11:28 - 20:1501:40 - 21:1701:00 - 01:00 01:00 - 01:00
24 June02:41 - 11:28 - 20:1501:40 - 21:1601:00 - 01:00 01:00 - 01:00
25 June02:42 - 11:28 - 20:1501:41 - 21:1601:00 - 01:00 01:00 - 01:00
26 June02:42 - 11:29 - 20:1501:41 - 21:1601:00 - 01:00 01:00 - 01:00
27 June02:43 - 11:29 - 20:1501:42 - 21:1601:00 - 01:00 01:00 - 01:00
28 June02:44 - 11:29 - 20:1401:43 - 21:1501:00 - 01:00 01:00 - 01:00
29 June02:44 - 11:29 - 20:1401:44 - 21:1501:00 - 01:00 01:00 - 01:00

Elektrostal Hotel

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Located next to Noginskoye Highway in Electrostal, Apelsin Hotel offers comfortable rooms with free Wi-Fi. Free parking is available. The elegant rooms are air conditioned and feature a flat-screen satellite TV and fridge...

Located in the green area Yamskiye Woods, 5 km from Elektrostal city centre, this hotel features a sauna and a restaurant. It offers rooms with a kitchen...

Ekotel Bogorodsk Hotel is located in a picturesque park near Chernogolovsky Pond. It features an indoor swimming pool and a wellness centre. Free Wi-Fi and private parking are provided...

Surrounded by 420,000 m² of parkland and overlooking Kovershi Lake, this hotel outside Moscow offers spa and fitness facilities, and a private beach area with volleyball court and loungers...

Surrounded by green parklands, this hotel in the Moscow region features 2 restaurants, a bowling alley with bar, and several spa and fitness facilities. Moscow Ring Road is 17 km away...

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John Elkann a Portofino con l’inconfondibile yacht di Lapo! FOTO E VIDEO ESCLUSIVI DI LN

Potevamo perderci l'arrivo di john elkann con la barca di lapo a portofino ecco le nostre foto in esclusiva.

John Elkann mentre scende dallo yacht del fratello Lapo a Portofino

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Wider presenta il primo WiLder 60: uno yacht fuori dagli schemi

  • 21 June 2024

La presentazione del primo WiLder 60 rappresenta una pietra miliare non solo per Wider ma anche per il mercato delle imbarcazioni da 60 piedi

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“Hoa Sen”: il catamarano ecosostenibile vincitore del premio Muve Yacht Projects 2024

Il progetto di catamarano di 40 metri “hoa sen”, ideato da alcuni studenti universitari, ha vinto il premio al merito nel contest muve yacht projects durante il salone nautico di venezia 2024.

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“Riva Days 2024”: in arrivo a Venezia quasi 50 motoscafi in legno

Al riva days 2024 sfileranno tutti i più importanti modelli del marchio: dal riva florida "tender to rhea" del 1958 all'aquarama special "riva classiche" del 1996, joystick volvo penta e sistema surround view di garmin: l’aiuto di cui non si può più far a meno, innovazione e precisione sulla nuova ammiraglia nimbus grazie al joystick volvo penta e al sistema surround view di garmin.

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Lürssen consegna “Haven”

Il superyacht "haven" ex project cali di lürssen ha iniziato il suo viaggio inaugurale.

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Giappone e Islanda approvano la caccia alle balenottere comuni

  • 18 June 2024

Il Giappone ha annunciato che quest'anno permetterà alla Kyodo Senpaku di uccidere ben 59 balenottere comuni, mentre l'Islanda ha rilasciato alla Hvalur hf un permesso di caccia commerciale per uccidere fino a 128 esemplari

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  18. Elektrostal

    In 1938, it was granted town status. [citation needed]Administrative and municipal status. Within the framework of administrative divisions, it is incorporated as Elektrostal City Under Oblast Jurisdiction—an administrative unit with the status equal to that of the districts. As a municipal division, Elektrostal City Under Oblast Jurisdiction is incorporated as Elektrostal Urban Okrug.

  19. Lapo Elkan (@elkanlapo) • Instagram photos and videos

    463 Followers, 315 Following, 192 Posts - Lapo Elkan (@elkanlapo) on Instagram: "Nato nella bellissima Puglia da una cokerina nera di nome Luna e da un papà che aveva il suo stesso manto. Dedicato agli amanti dei Coker Spaniel🐶".

  20. Elektrostal Map

    Elektrostal is a city in Moscow Oblast, Russia, located 58 kilometers east of Moscow. Elektrostal has about 158,000 residents. Mapcarta, the open map.

  21. Elektrostal, Moscow Oblast, Russia

    Elektrostal Geography. Geographic Information regarding City of Elektrostal. Elektrostal Geographical coordinates. Latitude: 55.8, Longitude: 38.45. 55° 48′ 0″ North, 38° 27′ 0″ East. Elektrostal Area. 4,951 hectares. 49.51 km² (19.12 sq mi) Elektrostal Altitude.

  22. Visit Elektrostal: 2024 Travel Guide for Elektrostal, Moscow ...

    Cities near Elektrostal. Places of interest. Pavlovskiy Posad Noginsk. Travel guide resource for your visit to Elektrostal. Discover the best of Elektrostal so you can plan your trip right.

  23. John Elkann a Portofino con l'inconfondibile yacht di Lapo! FOTO E

    Potevamo perderci l'arrivo di John Elkann con la barca di Lapo a Portofino? Ecco le nostre foto in esclusiva! ... Yacht Iceman, il progetto di explorer tender di Valerio Rivellini per Cantiere delle Marche. 24 November 2023; Unità d'appoggio di una nave per ogni latitudine di Cantiere delle Marche, questo explorer tender è frutto di ingegno e ...