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Yachtdrop are the Best

Yachtdrop are the Best! More than once have they helped us out, not only with delivering the right bottles at the right time anywhere in mallorca, but also buying and bringing us a new coffee machine (imagine the emergency onboard without coffee…). Always quick to reply, investigate their stock and follow up - Lifesavers :)

Date of experience : August 10, 2022

Super easy, friendly and timely

Super easy to use, drinks were delivered on time and the team were very friendly. Would highly recommend given that the drinks are the the same price as the store!

Date of experience : August 27, 2022

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The Masquerade presents

Drop it like it's yacht: the smoothest yacht rock dance party.

Hell at The Masquerade

All aboard for the smoothest party cruising your way. DROP IT LIKE IT’S YACHT.  Nothing but the greatest yacht rock favorites that will have you longing for an Asti Spumante.

Set sail and vibe to the music of Kenny Loggins, Steely Dan, Michael McDonald, Christopher  Cross, The Doobie Brothers and so much more!

Bring your sea legs as we navigate through yacht rock’s greatest hits while sipping your favorite signature cocktails. Care for a little “Sax on the Beach” anyone?

Dress to impress! Grab your captain’s hat, throw on some shades, and pop on those boat shoes for the ride of your life.

Drop It Like It’s Yacht

All aboard for the smoothest party cruising your way. DROP IT LIKE IT’S YACHT. Nothing but the greatest yacht rock favorites that will have you longing for an Asti Spumante. Set sail and vibe to the music of Kenny Loggins, Steely Dan, Michael McDonald, Christopher  Cross, The Doobie Brothers and so much more! Bring your sea…

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DROP OUT Boat for Sale

56' pershing | 2007 | $765,000.

• Yachts for sale
• motoryachts

Last updated Jul 21, 2024

Drop Out Boat | 56' Pershing 2007

Coming out of a three month refit, DROP OUT presents a rare opportunity to purchase a Pershing 56 that has been fully refreshed from the engine room to every conceivable cosmetic.This Pershing 56 has received all the love and attention from her seller to make her like new, turn key, and ready for any requests you make of her. She had a fresh Ferrari Corso Red Alexseal paint job in December of 2023. Her Common Rail MAN engines are at the top of their maintenance cycle with 1380 original hours. This 56’ Pershing has a neat and tidy engine room with upgraded Garmin electronics and a massive JL audio equipment upgrade. The generous 2-cabin layout makes for a great cruising machine. Below deck, a large
galley and generous salon separate the full beam midship master from the VIP cabin forward. Each cabin has its own ensuite with separate shower. There is an additional day head off of the galley. Crew quarter access is aft below the sun pad. There is a new inflatable RIB concealed in the transom tender garage. A thirty foot high rooster tail and a top speed of 55 knots add to the exhilarating feeling you get from this Pershing 56 that you won’t find aboard most express cruisers. 

Justin Nystedt

YACHT BROKER

C: 954.654.5783 | O: 954.763.3971

[email protected]

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First-Time Buyer?

Read our guide to learn the process for buying DROP OUT

Drop Out HIGHLIGHTS

• Yacht Details: 56' Pershing 2007
• Location: Tampa, FL
• Engines: MAN + ASD 12L
• Last Updated: Jul 21, 2024
• Asking Price: $765,000
• Maximum Speed: 47.79 kn
• Max Draft: 7' 6''

Drop Out additional information

• Cruising Speed: 30.41 kn
• Beam: 15' 9''
• Hull Material: Fiberglass
• Fuel Tank: 1 x 845|gallon
• Fresh Water: 1 x 132|gallon

Length Overall (L.O.A.):

• (17.07 meters)

Beam (molded):

• ( 4.80 meters)

Draft (loaded):

• ( 1.35 meters)

Fuel Capacity:

• 845 US Gallons
• (3,200 liters)

Water Capacity:

• 132 US Gallons
• (  500 liters)

Speed Maximum:

Main Engines Engine Type:

• (2) MAN V12-1360 @ 1,360 Hp each

Gearboxes for Main Engines:

• Arneson Surface Drives
• Rolla 5-blade NiBral propellers

Generators & Electricity Generators:

• 20 kW Kohler @ 60Hz

Shore Power:

• (1) 50 Amp Glendinning Cable Master CM-7
• (1) Mastervolt Charge Master (services)
• (1) Mastervolt Mass (engine)
• (1) Marinco Charge Pro (generator)
• (4) Interstate Batteries SRM-4D
• (4) Interstate 4D-XHD
• (1) Interstate 34M-AGM
• (2) Diehard 31M-AGM (bow thruster)

Air Conditioning Type:

• Dometic 48,000 Btu

Other Machinery Trim Tabs/Stabilizers:

• (2) planning surface style, electro-hydraulic

Bow Thruster:

• Side Power SP 155 TCI

Fuel Separator & Filtration:

• (2) Parker Racor 900
• (2) MANN PL
• (1) Parker Racor 500
• SS Bruce Style 55 lbs.

Passerelle:

• Electro-hydraulic 24Vdc by Bensenzoni

Swimming Platform:

• Teak platform

Underwater Lights:

• (6) Seablaze 

Cooking Equipment:

• Bosch 4 Burner cooktop
• Tappan microwave
• Electric grill (aft deck)

Refrigeration/Freezer:

• Bosch (galley)
• Titan wine cellar
• Vitrifrigo (cockpit)
• Raritan icemaker (cockpit)

Dishwasher:

Navigation Systems Radar:

• Garmin Fantom 24
• Riviera White Star

Auto Pilot:

Depth Sounder:

• Airmar Transducer, repeated in Garmin and Raymarine ST60

Chart Plotter:

• (2) MAN MMDS-CLC 6.3

Entertainment Systems:

• (2) 32’ Samsung TV
• 24’ Insignia TV
• 14’ Sharp TV
• Vizio sound bar
• LG Blu-ray Player
• Seangles inflatable 2021
• Hydraulic aft tender hatch

There is a crew cabin tucked forward of the engine room, with access under the cockpit settee and open head

The salon features an L-settee around a dining table with the galley opposite.

There is good seating at the helm with the social area immediately behind it. The table can be opened up for dining; opposite on the port side is a wet bar and an electric barbecue.

The rear of the cockpit is filled with a large sun bed.

Schedule a Tour of DROP OUT

Contact our team to schedule a private showing.

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Recent Price Drop of $5,000 or More in Last 60 Days

38' Sea Ray

• Engine Qty 2
• Cabin Count 0
• Sleep Count 0
• Head Count 1
• Express Cruiser/Cruisers
• 110,500 116,500
• Cabins 0 Sleeps 0 Heads 1
• 2 Mercruiser 8.1

• Head Count 0
• Express Cruiser/Motor Yachts
• 174,000 179,000
• Cabins 0 Sleeps 0 Heads 0

29' Ranger Tugs

• Model D4-320
• Engine Qty 1
• Cabin Count 1
• 289,000 299,000
• Cabins 1 Sleeps 0 Heads 1
• 1 Volvo D4-320

32' Whiticar

• Model 6BT 5.9
• Sport Fishing
• 89,000 99,000
• 2 Cummins 6BT 5.9
• EAGLES NEST

34' Pursuit

• Model 6BTA 5.9
• Express Cruiser
• 93,000 98,000
• 2 Cummins 6BTA 5.9

51' Sea Ray

• Model QSC8.3
• Cabin Count 2
• Head Count 2
• Motor Yachts
• 625,000 639,000
• Cabins 2 Sleeps 0 Heads 2
• 2 Cummins QSC8.3
• BAYCATION 4 EVER

96' Sanlorenzo

• Model 10V 200 M86
• Cabin Count 4
• Head Count 5
• 7,499,000 8,300,000
• Cabins 4 Sleeps 0 Heads 5
• 2 MTU 10V 200 M86
• Don't Tell Mom

• Model V8-300
• Bowrider/Cruisers
• 199,900 209,900
• 2 Volvo Penta V8-300

33' Boston Whaler

• Model CXXL DTS Verado FourStroke
• Center Consoles
• 264,900 274,727
• 2 Mercury CXXL DTS Verado FourStroke

44' Sea Ray

• Model 6BTA5.9
• 79,500 86,500
• Cabins 2 Sleeps 0 Heads 1
• 2 Cummins 6BTA5.9
• She Said No

33' Bertram

• Model 6LY2A-STP
• Flybridge/Sport Fishing
• 59,500 66,500
• 2 Yanmar 6LY2A-STP
• Never Say Never

• Model 4JH2E
• Cabin Count 3
• Sleep Count 6
• 97,500 110,000
• Cabins 3 Sleeps 6 Heads 1
• 1 Yanmar 4JH2E
• Coconut Moonshine

32' Chris-Craft

• Sleep Count 7
• 19,900 25,000
• Cabins 1 Sleeps 7 Heads 0
• Great Affordable Family Boat

28' Boston Whaler

• Model 300 L6 DTS
• 215,000 225,000
• Fresh Water Trailer Included
• 2 Mercury Verado 300 L6 DTS
• Best Opportunity

27' Sea Ray

• Model White VDO 300hp
• Bowrider/Deck Boats
• 139,950 149,950
• 1 Mercury White VDO 300hp

39' Concordia

• Model 3YM30
• Antique and Classics/Yawl
• 75,000 85,000
• 1 Yanmar 3YM30

• Cruiser-Racer/Antique and Classics
• 85,000 92,500

41' Beneteau

• 869,000 885,000
• Cabins 3 Sleeps 7 Heads 2

22' Carolina Skiff

• Model DF250TXW4
• 73,911 83,663
• 1 Suzuki DF250TXW4

19' FarEast

• 26,995 36,500
• 1 Suzuki 4hp

21' Carolina Skiff

• Model DF140
• Flats Boats
• 53,243 58,437
• 1 Suzuki DF140

44' Reliance

• Model EP-40
• 65,000 80,000
• Cabins 0 Sleeps 7 Heads 1
• 1 Elco EP-40

38' Monterey

• Model Verado
• Engine Qty 3
• 398,500 429,000
• 3 Mercury Verado

92' Pershing

• Model 16V2000 M96L
• Head Count 6
• 7,995,000 8,399,000
• Cabins 4 Sleeps 0 Heads 6
• 2 MTU 16V2000 M96L

60' Stardust Cruisers

• Model 88SPL 2-Stroke Outboard Motor (No Engine Hour Meter)
• Sleep Count 5
• House Boats
• 64,900 74,900
• Cabins 2 Sleeps 5 Heads 1
• 1 Evinrude 88SPL 2-Stroke Outboard Motor (No Engine Hour Meter)
• Changes In Attitude

58' West Bay

• Motor Yachts/Pilothouse
• 824,000 849,000
• Cabins 3 Sleeps 0 Heads 2
• 2 Caterpillar 3406

• 275,000 300,000
• 1 Yanmar 3GM

45' Prestige

• 499,000 519,000
• Cabins 2 Sleeps 6 Heads 2
• 2 Volvo Penta
• Soggy Doggy II

25' Sea Hunt

• Saltwater Fishing
• 119,000 124,999
• Alternating Currents II

42' Jeanneau

• 98,500 106,500

• Model 5.7 GXi
• 43,900 49,900
• 1 Volvo 5.7 GXi

94' Monte Fino

• Model D2842LZE
• Sleep Count 8
• Motor Yachts/Long Range Cruiser
• 849,000 999,000
• Cabins 4 Sleeps 8 Heads 0
• 2 MAN D2842LZE
• Glorias Sun

47' Intrepid

• Engine Qty 4
• 1,100,000 1,125,000
• 4 Mercury 450R
• MYTHRENDRIL

42' Ponderosa

• 75,000 89,500

27' Ranger Tugs

• 149,000 162,000

• Model 300UCA
• 79,999 89,850
• 1 Yamaha 300UCA

28' Sea Fox

• Model 300XSB2
• Dual Console
• 249,727 279,727
• 2 Yamaha 300XSB2

48' Beneteau

• Model 4JH80
• 389,000 399,000
• 1 Yanmar 4JH80

• Model 6BT5.9M
• Trawlers/Motor Yachts
• 765,000 799,950
• Cabins 3 Sleeps 6 Heads 2
• 2 Cummins 6BT5.9M

66' Astondoa

• Model V8-1200
• Head Count 3
• Flybridge/Cruisers
• 2,790,000 3,250,000
• Cabins 4 Sleeps 0 Heads 3
• 2 MAN V8-1200
• Tinka Bunny

• 695,000 739,000
• 2 Cummins QSL9

30' Chris-Craft

• Model F300NCA
• Center Consoles/Saltwater Fishing
• 249,000 269,000
• 2 Yamaha F300NCA

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Recent Price Drop of 10k+

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2010 101' Hargrave Custom Raised Pilothouse

• Engine Qty 2
• Cabin Count 4
• Sleep Count 14
• Head Count 10
• Motor Yachts/Pilothouse
• 3,999,000 4,249,000
• Cabins 4 Sleeps 14 Heads 10
• PRICED TO SELL!!
• 2 Caterpillar C32

2010 70' Hylas 70

• Engine Qty 1
• Sleep Count 8
• Head Count 4
• 799,000 895,000
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2021 66' CNB 66

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2003 65' Custom Carolina 65 Paul Mann

• Model twin 3412
• Sport Fishing
• 2,300,000 2,450,000
• 2 Caterpillar twin 3412

2015 62' Viking Convertible

• Head Count 3
• 3,449,000 3,549,000
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2001 58' Merritt Sportfish

• Cabin Count 3
• Sleep Count 7
• Sport Fishing/Flybridge
• 1,899,000 1,950,000
• Cabins 3 Sleeps 7 Heads 3
• Fastest 58 Merritt

2004 58' Grand Banks Eastbay

• Model 3412E
• 975,000 1,050,000
• 2 Caterpillar 3412E

2003 57' Ocean 57 Convertible

• 469,900 479,950
• 2 Caterpillar C-18

2006 56' Carver 56 Voyager

• Model D12 - 675
• Head Count 2
• Motor Yachts
• 425,000 470,000
• 2 Volvo D12 - 675
• Our Mardi Gras

2004 56' Farr 56 Pilothouse

• Model 4LHA-HTP
• Center Cockpit
• 400,000 430,000
• 1 Yanmar 4LHA-HTP

2016 56' Hylas 56

• Model 4JH4-HTE
• 935,000 950,000
• 1 Yanmar 4JH4-HTE
• The Glass Slipper

2015 56' Hylas 56

• 1,075,000 1,125,000

2020 54' Jeanneau Yachts 54

• Model 4JH110CR
• Sleep Count 6
• Cruiser-Racer
• 655,000 675,000
• Cabins 3 Sleeps 6 Heads 2
• 1 Yanmar 4JH110CR
• My Cherie Amour

2020 54' Riviera 5400 Sport Yacht Plati...

• Model D11 IPS950
• Cabin Count 2
• Express Cruiser/Motor Yachts
• 1,590,000 1,690,000
• Cabins 2 Sleeps 6 Heads 2
• 2 Volvo Penta D11 IPS950

1987 54' Irwin 52

• Model 4-236
• 149,000 174,000
• 1 Perkins 4-236

2019 54' Riviera 5400 Sport Yacht

• Express Cruiser
• 1,390,000 1,550,000
• Cabins 3 Heads 2

2013 53' Riviera 53

• Model IPS500
• Engine Qty 3
• Convertible Boats
• 949,000 959,000
• Cabins 3 Heads 3
• 3 Volvo IPS500
• Rose of Sharon

2019 53' Royal Cape Catamarans 530

• Model 4JH80
• 975,000 995,000
• 2 Yanmar 4JH80

2011 53' Royal Cape Catamarans Majestic

• Cabin Count 5
• Sleep Count 10
• Head Count 5
• 449,900 475,000
• Cabins 5 Sleeps 10 Heads 5

2015 51' Sea Ray 510 Fly

• Model QSC 8.3
• 799,000 824,950
• 2 Cummins QSC 8.3
• Enjoy the Journey

2019 51' Azimut 51 Atlantis

• Model IPS 800
• 999,000 1,049,000
• Cabins 3 Sleeps 6
• 2 Volvo Penta IPS 800

2000 50' Viking 50 Convertible Sportfish

• Model 10 Cyl
• 349,900 360,000
• 2 MAN 10 Cyl

1996 50' Prout Catamaran

• Racing Sailboat
• 189,995 219,995

2010 50' Valiant 50

• Head Count 1
• 419,000 439,000
• Cabins 3 Sleeps 6 Heads 1
• 1 Westerbeke

2010 50' Lagoon Lagoon 500

• Model 4JH4-TE
• 565,000 625,000
• 2 YANMAR 4JH4-TE

1992 49' Oyster HP49

• 225,000 235,000
• Cabins 4 Sleeps 8 Heads 2
• 1 Perkins M90

2004 49' Grand Banks Eastbay 49 SX

• 595,000 625,000
• Cabins 2 Heads 2
• 2 Caterpillar C-12

2007 49' Selene 49

• 695,000 739,000
• 2 Cummins QSL9

1996 48' Ocean 48 Super Sport

• 219,900 236,900
• 3 Caterpillar 3196

2006 48' Viking 48

• 759,000 779,000

2005 48' Viking

• Model D2840 LE423
• 649,000 699,000
• 2 Man D2840 LE423
• Ditch Digger

1997 48' Ocean Yachts 48 Convertible

• Model twin 6V92 DDEC
• 229,900 249,900
• 2 Detroit Diesel twin 6V92 DDEC

2023 47' Hylas M47

• Model CXO300
• 1,299,900 1,350,000
• 2 Cox CXO300

1989 46' Grand Banks 46 Classic

• 299,000 310,000
• 2 Caterpillar 3208

1984 46' Ocean Yachts 46 Super Sport

• 129,000 149,000
• Tara Jessica

2001 46' Maxum 4600

• Sports Cruiser
• 179,000 194,500
• Bigg Figg II

2008 46' Leopard

• Model 4JH4AE
• Catamaran/Catamaran
• 385,000 399,000
• Just Reduced to Sell!
• 2 Yanmar 4JH4AE

2001 46' Ocean Alexander

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2019 45' Sabre 45 Salon Express

• Model IPS 600
• 1,050,000 1,075,000
• 2 Volvo IPS 600
• Turning Point

2003 45' Hunter Passage 456

• Model 4TNE84T
• Cruisers/Center Cockpit
• 124,000 139,000
• Reduced! Priced to sell!
• 1 Yanmar 4TNE84T

1990 44' Viking 44 Motor Yacht

• Model 671 TIB
• Sleep Count 4
• 146,995 169,950
• Sleeps 4 Heads 2
• 2 Detroit Diesel 671 TIB

2017 44' Jeanneau 44 Deck Saloon

• Model 4JH57
• Deck Saloon
• 349,000 362,500
• Cabins 3 Sleeps 8 Heads 2
• PRICE JUST REDUCED 5/31!
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2018 42' Legacy 42 Flybridge

• Model QSC 11
• Downeast/Flybridge
• 599,000 649,000
• Cabins 2 Sleeps 4 Heads 2
• Legacy 42 Factory Refit
• 1 Cummins QSC 11

2021 42' Sabre 42

• Model IPS 500
• 874,900 899,000
• 2 Volvo IPS 500

2018 42' Cruisers Yachts 42 Cantius

• Express Cruiser/Sports Cruiser
• 629,000 679,000
• New Listing!
• 2 Volvo Penta IPS 500
• Double Down

2009 42' Lagoon Lagoon 420

• Model 3JH4E
• Sleep Count 3
• 379,000 399,000
• Cabins 3 Sleeps 3 Heads 3
• 2 Yanmar 3JH4E
• SEABEAR OWNERS VERSION

2023 42' Bali Bali 4.2

• Model 4JH45
• 649,000 775,000
• Cabins 3 Sleeps 6 Heads 3
• 2 Yanmar 4JH45
• ADVENTEURE II

1990 42' Nautique

• 89,000 99,000
• Cabins 2 Sleeps 4 Heads 1

1996 41' Tartan 4100

• 125,000 144,900
• Cabins 2 Sleeps 6

2006 41' Albemarle 410 Express Fisherman

• 329,000 339,900
• 2 Caterpillar C12
• Fin Reaper II

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11 Social Direct Response Marketing Campaigns from Winning Brands

Tired of getting just likes and comments on social media instead of leads and sales?

Social direct response marketing is a strategy that shifts the focus from just awareness to action.

Let’s take a look at some social direct response campaigns where companies turned passive likes and shares into contact lists for their CRMs and conversions.

1. Countdown offer

Swoop, a Canadian budget airline, decided to breathe new life into the concept of limited-time offers by scribbling a giant coupon in the sandy shores of a Mexican beach and making a whole show of it on Facebook Live.

It was a race against time. You've got to book before the waves do their thing and wash it away.

Turning a stretch of sand into a cash-saving coupon? Genius move. It got eyeballs and sparked a whole lot of buzz. The campaign also doubled as a sneak peek of the beautiful destination.

With the tide rolling in like a deadline on steroids, folks were scrambling to book fast.

Live streaming the event invited real-time interaction, making potential customers feel part of an exclusive opportunity.

Bookings went through the roof – we're talking an 80% climb.

You can create similar campaigns with Scrollmark even if you're not drawing giant coupons on beaches.

Whether it's a virtual event or a clever use of your product, Scrollmark's got the tools to help you make the most of that buzz.

Use Scrollmark to send automated personalized messages to followers who interacted during the live stream, thanking them, reminding them of the ticking clock, or offering help with booking.

During the live stream, you can ask your viewers to comment with a specific hashtag to get the coupon. Then set up a simple automation to let Scrollmark send the discount code to users who comment and ask them for their email address.

All those details – who got what DM and what’s their email address – are neatly tucked away in Audiences, ready for you to dive into once the dust settles.

Missed opportunities? No worries. Pull those details into your CRM and hit up the almost-customers with a deal they can't ignore.

And when the live buzz fades, keep the conversation fresh with Scrollmark's drip campaign – think of them as the social media version of drip emails.

2. Limited edition product campaign

Starbucks managed to brew up a storm with their Unicorn Frappuccino campaign, blending coffee with mythical creatures and vibrant colors.

For one week, you could get a coffee that began as a purple drink with swirls of blue, sweet and fruity to the taste. And with a simple stir, it turned pink with a tangy twist.

This drink wasn’t just a feast for the eyes, it was an invitation to play, share.

The drink's color-changing feature was not just Instagram-worthy but also deeply engaging, encouraging customers to interact with their beverage.

The limited edition nature of the drink created urgency and exclusivity, urging everyone to dash to their nearest Starbucks and capture the magic for themselves before it disappeared.

This strategy brilliantly used the power of visual storytelling to turn customers into eager ambassadors for the brand.

Create a campaign that encourages your audience to share their experiences with your product. Make it a contest or challenge or make the product so visually appealling that they can’t help but show off.

Then use Scrollmark to look for posts with campaign hashtags and mentions of your brand.

Automatically respond to all this user-generated content with thanks and a coupon for their next purchase with your brand, sent directly to their DMs.

Let Scrollmark's AI handle follow-ups on those coupons, addressing queries, recommending products, or simply keeping the conversation going.

Encourage your audience to share their experiences with your product. Whether it’s a color-changing drink or something equally innovative, make it something they can’t help but show off. This not only amplifies your campaign but also builds a community around your brand.

Starbucks' Unicorn Frappuccino campaign shows the power of combining visual appeal with scarcity to drive both engagement and sales.

By using Scrollmark, you can create similar strategies that are even more interactive, data-driven, and personalized, turning followers into eager buyers.

3. Product education contest

Remember when Zoom became our collective office, classroom, and hangout spot overnight?

They held a Virtual Background contest to further embed the virtual meetings platform into the daily lives of its users by educating them about their background feature.

Zoom's contest encouraged users to get creative, turning a simple feature into a fun and engaging community event.

Participants whipped up their coolest, funniest, or most out-there virtual backgrounds.

Zoom had a whole landing page for just the contest and a separate Twitter handle, making it easy for users to participate and follow along.

Through this contest, Zoom not only educated users about the virtual background feature but did so in an entertaining way, increasing feature adoption.

Turning your product's features into a contest, a challenge, or a showcase turns your audience into active participants and advocates for your brand.

With Scrollmark, you can set up automations that instantly respond to contest entries on social media. Make every participant feel seen and appreciated from the moment they share their entry.

Who doesn’t love instant gratification? You can use Scrollmark to reward participants for their engagement. Offer discount codes, exclusive access, or sneak peeks at new features directly through DMs.

The end of the contest doesn’t mean the end of engagement. Use Scrollmark to follow up with participants, introducing them to new features, products, or upcoming contests.

This continuous engagement cycle reinforces brand loyalty and keeps your audience looking forward to what’s next.

4. Turning negative response into positive

Did you hear the one about BarkBox and their November-themed dog toys?

Yeah, those got an... interesting reaction, drawing an unexpected comparison from the audience to an adult-themed product.

Instead of hitting the panic button, BarkBox leaned in with a grin, tossing back jokes and playful comments.

What could've been a marketing mishap turned into a masterclass in handling surprises with flair.

This not only defused a potentially sensitive issue but also capitalized on it to drive sales and enhance their brand image.

The humorous exchange caught the attention of media outlets, who took it to more and more people.

BarkBox’s adventure in ad-land serves as a great reminder: when life gives you lemons, or in this case, cheeky comments, make lemonade—and then sell it with a smile.

Using Scrollmark into your social media strategy gives you the tools to not just react, but to engage, entertain, and convert, turning what could have been a facepalm into a high-five moment.

Scrollmark's AI could be configured to recognize similar comments and automatically respond with pre-approved witty replies, maintaining engagement around the clock.

With Scrollmark's brand safety nets, our AI will automatically monitor for spam, bad actors, and high risk accounts and prevent engagement with them.

Strong social attribution and analytics means you can also see how your humor translates to conversions, fine-tuning your strategy for maximum impact and ROI and showing your social’s worth.

5. Launching an ambassador program

The Know Your Lemons Foundation took a slice out of the ordinary with their ambassador program that used the power of community education to raise awareness about breast cancer.

The campaign used visuals of lemons to teach about breast cancer signs. It’s not every day you see fruit saving lives, but here we are.

Their clever use of lemons made the information not only accessible but also shareable, squeezing education into every conversation about health.

By training volunteers with an online course, the foundation creates informed advocates who can share accurate information both online and offline.

Providing ambassadors with a variety of digital resources, including an app and games, makes learning interactive and engaging.

Scrollmark can help you make the whole process even slicker and making your ambassador program effective.

You can automate the distribution of digital educational content direclty in the DMs of followers who remain very engaged with your brand.

Scrollmark can also help recognize the contributions of top-performing ambassadors, giving them rewards in DMs or the limelight with shoutouts.

By adopting similar strategies with Scrollmark, organizations can amplify their message, empower volunteers, and make a lasting impact on public health education.

6. Product launch

Allbirds took to Instagram and YouTube to launch their eco-friendly sneakers, not just as a product, but as a lifestyle choice for the eco-conscious consumer.

With teases on Instagram and stories on YouTube, amplified by collaborations with affiliates across social platforms, they created a buzz that translated into significant sales and brand loyalty.

Allbirds' approach shows how aligning a product launch with broader, meaningful values can resonate deeply with consumers.

For your product launches, you can use Scrollmark to respond in real-time to every like, comment, and share, making every interaction a step towards conversion.

Offer people who engage with your product launch posts early access directly in their DMs, making them feel part of an exclusive club.

You can even create tailored paths for different segments of your audience in Scrollmark, making sure your DMs resonate and drive action. Using smart filtering options and social listeners, you can segment the journeys based on user behavior or profile.

7. Spotlight contest

Snickers turned "rookie mistakes" into a relatable social media contes where sharing your rookie mistake could win you Super Bowl tickets.

The campaignt was not only fun but also highly interactive.

The concept of making a mistake and needing a Snickers aligns with the brand's long-standing ad campaigns, reinforcing their marketing message.

If you decide to run such a contest, Scrollmark could manage and automate entries.

You could also use Scrollmark to monitor and engage with the social media conversation around the contest hashtag, encouraging further participation.

Our AI can automatically send personalized follow-ups to participants, offering additional incentives like coupons or sneak peeks at future contests for their email address.

8. Hashtag campaign

REI took a stand against Black Friday's consumer frenzy by launching the #OptOutside campaign, encouraging people to reconnect with nature instead of shopping.

This bold move wasn't just a statement against consumerism, it was also a reflection of REI's core values and a call to action for their community.

The campaign aligns perfectly with REI’s offerings and encourages the audience to engage in activities that the brand supports.

By using a branded hashtag, REI turned their customers into brand advocates and encouraged them to share their outdoor experiences and adventures.

Tools like Scrollmark can automatically track branded hashtags or brand mentions in post and engage with user-generated content.

You can set up automated responses as well to thank participants for sharing their experiences and offer them incentives for their next adventure, like discounts on future purchases.

REI’s #OptOutside campaign proves that a marketing message in line with core brand values and social trends can create a powerful movement.

Scrollmark has the tools you need to nurture this engagement, turning campaigns into community-driven movements.

9. Viral sharing campaign

Spotify’s Wrapped campaign has become an annual digital event, offering users a personalized recap of their year in music.

The campaign is designed with social sharing in mind, encouraging users to share their musical year in review on platforms like Twitter and Instagram Stories, which in turn increased the app's visibility.

Users eagerly await their Wrapped summary, ready to share their unique music journeys, organically boosting Spotify’s visibility and engagement across platforms.

The campaign’s success lies in its ability to personalize the listening experience, making every user feel seen and celebrated.

By offering things like first purchase coupon, exclusive content, or early access, you can make sharing not just easy but also fun, rewarding users for participating and spreading the word.

In case you're looking to create your own viral content campaign, think about what makes your product or service uniquely shareable:

Is it the personalization, like Spotify’s playlists, that makes each user's experience feel one-of-a-kind?

Or is it the sense of community and shared experience?

Then use Scrollmark to help you keep the engagement high and incetivize social media users.

Spotify's Wrapped shows the power of combining personalization with the natural human desire to share and compare experiences.

By incentivizing sharing and making it a fun activity, you can create a similarly self-sustaining campaign.

10. Trivia challenge

Epic Games decided it wasn't enough for players to just survive their battles royale—they needed to earn their stripes by geeking out on Fortnite trivia.

Gamers dived headfirst into a trivia challenge that promised more than just bragging rights.

Winners walked away with exclusive skins, making their avatars the envy of the virtual world.

It was a masterstroke—combining the thrill of the game with the pride of knowing obscure facts about it.

Create your own trivia challenge by asking questions on a theme that weaves your brand into the fabric of your community.

It's a way to engage, educate, and entertain, turning customers into passionate brand advocates.

You can use Scrollmark to automate those sweet, sweet rewards. Instant gratification is key.

Keep the flame alive post-challenge. Use Scrollmark to tease upcoming contests, drop hints, or release exclusive content. Make them crave for more.

The Fortnite Trivia Challenge shows the power of combining community-driven goals with gamification to drive engagement.

Using these principles with Scrollmark's platform can help create campaigns that not only engage users but also strengthen community bonds and loyalty to the brand.

11. UGC encouragement

Apple went and did something simple yet revolutionary.

Shot on iPhone Challenge showed off the camera's quality and celebrated the moments captured by users worldwide.

From the mundane to the magnificent, each photo told a story, each shot a testament to the iPhone's ability to freeze time.

It was a campaign that turned every iPhone user into a potential Ansel Adams, and the world was their Yosemite.

Apple's Shot on iPhone Challenge did more than just create UGC and sell phones, it sold a vision of creativity unlocked by technology.

Creating your UGC contest involves building a solid community. You need to continuously encourage the social media users and celebrate them when they create something.

Scrollmark can help you do that by acknowledging posts that are created with the campaign hashtag or that mention your brand. An immediate thank you in the DMs is an instant delight.

You can also offer incentives for sharing content with the campaign hashtag.  And in that case, Scrollmark can be used to deliver the goods in the DMs.

You can use Scrollmark to maintain momentum after your contest wraps up, sending more updates about your brand, products, contests, and backing off if they’re showing no interest.

Final thoughts

At the end of the day, what sticks isn't just the clever campaign or the witty comeback, it’s making the audience feel heard and seen with quick responses, tailored messages, and contextual conversations.

With tools like Scrollmark, marketers have a shot at making those fleeting moments of connection last long enough to convert into leads, subscribers, super fans, and sales.

Let me know your thoughts on Twitter , and as always, all my best.

Written by AJ Damiano

Co-founder and CPO at Scrollmark. AJ is shaping the future of social direct response with innovative product strategies, proven entrepreneurial background, and tons of experience in influencer marketing. Away from work, he's a passionate gamer and tech enthusiast, exploring the latest in software and startups.

AJ Damiano Twitter Profile

AJ Damiano LinkedIn Profile

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On board with Victor Vescovo, owner of DSSV Pressure Drop

Victor Vescovo will be the keynote speaker at this year’s Explorer Yachts Summit , in association with Damen Yachting and in collaboration with ExplorerYachts.com, on November 10 at Yacht Club de Monaco. Ahead of his appearance we look back at his 2020 interview with Charlotte Hogarth-Jones about his adventures so far.

Victor Vescovo is not your typical boat owner – if there is such a thing. Like a few first-time buyers, the Texan private equity investor has enjoyed considerable success on Wall Street, and was looking for an exciting new toy.

Acting as an intelligence officer for the US Navy Reserve for 20 years, he was vice-president of product development at a company called Military Advantage, which helped Americans with military associations to access recruitment services, educational opportunities and more. The platform was sold to careers giant Monster in 2004 and he then went on to co-found Insight Equity, a Texas-based private equity firm.

The toy he ended up with, however, was no fresh-from-the-yard pleasure boat. It was DSSV (deep submersible support vessel) Pressure Drop , a 68.3-metre former US Navy ship intended  for serious business. 

Refitted to accommodate 47 people – including 19 crew and 12 technical specialists – it’s got dry and wet science labs, full ocean-deep sonar, and an 11.2-metre Triton 36000/2 submersible . Called Limiting Factor , it’s the only submarine in the world that’s able to do multiple dives to the very bottom of the ocean floor, and has a “depth unlimited” rating – something that’s been put to the test recently,  as Vescovo, EYOS Expeditions and Nekton Mission journeyed together to the very bottom of each of the world’s five oceans, on an endeavour known as the Five Deeps .

Meanwhile, Vescovo is the first person in history to have been to the peak of all the world’s continents (an avid mountaineer, he’s climbed Mount Everest), to both poles (he’s a passionate skier), and to the bottom of all the world’s oceans. 

There’s a famous sky bar on board Pressure Drop . Can he ever see himself enjoying sundowners in the Caribbean, I ask. “No,” he laughs. “It’s just not in my nature."

He is by definition an explorer, but it’s not a badge he wears easily. “It’s always unusual to hear other people describe you,” he says, “but I’ve started to get more comfortable with the role.” Adventure, it seems, has always run in his veins. As a young child, he wanted to be an astronaut, and as a teen he hoped to join the US Air Force as a fighter pilot. “My eyes were so poor I didn’t meet the requirements,” he explains. “I later qualified as a civilian pilot, so I scratched that itch that way.”

In his view, true explorers possess “an innate curiosity in their genes, and there’s also a part of them that likes to push themselves to physical and mental extremes”. Some scientists believe there are certain genetic markers that mean people are predisposed towards being adventurous and risk-taking. Vescovo has been DNA tested and says he has every single one.

Challenger Deep in the Mariana Trench is the deepest known point on earth, and in April last year Vescovo reached it. In doing so he went deeper than any other manned dive ever – 10,928 metres down, a descent that took him four and a half hours. “You can’t  not be attracted to the drama of it,” he enthuses. “I really enjoy being in the submarine in particular because it’s very peaceful and quiet, and you’re at neutral buoyancy because you move very slowly, so it’s almost a Zen-like experience.”

But Vescovo is no happy-go-lucky tourist – he’s an analyst by trade, and by nature. “He’s very calm, very considered,” says expedition leader Rob McCallum, from EYOS, “and he’s easy to work with because he’s entirely reasonable.” Vescovo puts it like this: “You’re like a test pilot, and you have to manage risk continuously, which requires a very serious disposition.”

His hero isn’t a showboater – it’s polar explorer Roald Amundsen, “an extremely thorough and methodical Norwegian, who rigorously figured out what to do and wasn’t reckless”, he says.  “I’ve always tried to use his expeditions as a template for our own work.”

However calm and careful he is, Vescovo wasn’t immune to the shock that many first-time boat owners face. “There were two things  I underestimated, and one was refitting a former US Navy ship. I thought, how hard can it be?”  he laughs. “Working with shipyards, expenses  can get out of hand fast – I wasn’t prepared for that,” he admits. “A yard has so much leverage over you, and there are so many different ways that costs can be increased but not verified – it requires enormous attention to detail, on an almost daily basis.

“The hardest part for me has been keeping track of everything – the submarine, the ship, the crew, the science team, the permits, legal, insurance…” he tails off. Another thing he underestimated? Working with the media. “I’ve learnt some very painful lessons,” he says.

At times, he’s almost apologetic about Pressure Drop . “Our ship is not a yacht, and it’s not luxurious,” he says, “but goodness gracious, we do a lot of good science.” That’s something of an understatement. The Five Deeps dives he and his team have carried out with Limiting Factor have given way to some of the most important scientific research of the decade, and their findings will inform how we use and protect our oceans for years to come.

The team collected tens of thousands of specimens under the guidance of chief scientist Dr Alan Jamieson, and have so far identified more than 40 previously undiscovered species, with more sure to follow, as the bulk of the samples are still being analysed. They’ve taken hundreds of hours of valuable video footage, mapped more than 750,000 square kilometres of sea floor for the first time, and even kicked off a debate with Canadian film-maker and environmentalist James Cameron, one of the few others to have gone to the bottom of Challenger Deep.

“It’s part of a polite scientific agreement that me and Mr Cameron have,” explains Vescovo. Essentially, the Limiting Factor team think they reached a deeper point than Cameron did in 2012. Cameron’s team believe the seabed there is flat, while Vescovo’s believes it undulates – allowing them to go deeper. “Having been part of both expeditions, I do think that Victor got to a slightly deeper spot – but I don’t think it’s at all important,” says McCallum. “It’s the most hostile point on earth, and  I think for anyone that gets there, it’s a huge achievement.”

Vescovo agrees. “I respect him immensely, and I’m hoping we can settle the debate scientifically,” he says. “We’re going back to Challenger Deep this summer, and we’ll dive it up to eight more times to measure the topography of the area as detailed as we can. Maybe he’s right,” he says, “but we’ll certainly have a magnitude of information to be able to solve things.” Vescovo has extended an invitation to Cameron to join him on board, he says, but so far hasn’t received a response.

Of course, being the owner of a ship-cum-science hub has had its complications. “There’s definitely a balancing act involved, and one of the obvious ones is that I wanted to do all of the first dives solo,” he explains. “The science team thought it was a bit of a wasted opportunity, and I agree with them – but it’s a very different thing to explore solo than with someone else,” he says, “and this is also about my personal experience.”

In fact, it’s easy to forget that this is Vescovo’s pet project, his vision and his money. Shouldn’t it be governments and other global organisations that should be taking all this on, I ask, rather  than one individual? “I do think they should be doing more,” he agrees, “but I’m realistic.  I understand the inefficiencies that can  come with international bureaucracies and  state organisations."

As an example, he explains how hard it was to obtain permits to dive in the five zones and to conduct marine research, even though it was at no cost to the organisations themselves. “The knee-jerk reaction always seems to be no,” he says, “but in a way I’m very happy writing all the expenses myself, because it gives me a degree of control. I think the most under-appreciated aspect of both business and exploration is speed, and we’ve stunned many people in the oceanographic community by how quickly we’ve been able to build the system, and then use it to do something that no government has ever even tried to do, at a fraction of the cost.”

And yet there will be more voices around the table next time round – at least in theory. Vescovo is embarking on a new mission, termed the Ring of Fire, exploring trenches in the Red Sea, the Yap Trench and the Palau Trench in the western Pacific Ocean, returning to Challenger Deep as well – and, for $750,000 (£626,000), sponsors will be able to join him in the passenger seat. “We’re certainly not making money here,” he stresses. “This is not a tourist venture.”

The money from sponsors will go towards fuel and other expedition expenses. “Those few  who have signed up so far understand that we’re going to be doing serious science on these dives,” he explains. “Ninety per cent of the ocean is unexplored and there’s never been a tool  that could go down repeatedly and reliably  below 7,000 metres before. We’ve only just scratched the surface.”

Vescovo is keen to continue with the dives for the next 10 to 20 years, but he has made no secret of his desire to sell the whole set-up to a research organisation or a government that would be able to refit it and employ it year-round. His partner of eight years is very supportive. She’s claustrophobic, so probably won’t ever join him on a dive, but “she knew what she was getting into when she met me”, Vescovo laughs.

Talking to Vescovo about his hobbies, it’s clear that he’s obsessed by all things mechanical. “I’m never happier than when I have my hands on a wheel of some kind,” he enthuses, citing a helicopter, a jet, a motorcycle and a huge car collection as evidence. “I still have every car I’ve ever owned.” His favourite, he says, is a 1989 Lamborghini Countach, “the first of the exotic supercars”. In his workshop at home he creates everything from metal objects and wooden furniture to hand-crafted fountain pens.

The only thing he seems to enjoy that doesn’t involve a dashboard or a toolkit is reading sci-fi novels. His company, Caladan Oceanic, is named after the planet Caladan, the birthplace of his favourite sci-fi character, Duke Leto Atreides, from the novel Dune . “It didn’t end well for him,” he says, “but he had a lot of great virtues – and he was great at attracting people.”

Vescovo himself is not too bad at pulling together a crack team, I suggest. “What’s fascinating is that I was able to attract the best people in their field, simply because this is the kind of thing people really want to do,” he says. What’s more, Pressure Drop seems to be a happy ship. “Speaking from the heart, it’s an incredible working environment,” says McCallum. “Anyone who’s spent time at sea knows that you see people at their very best, and their absolute worst. You bond – and I’ve never seen that at a higher level than on Pressure Drop . We’re a very close bunch.”

There was a fair amount of vetting involved early on in the process. “A big part of my job is building and perfecting teams to run companies, so I made quite a few replacements because  I know when things aren’t working out,” says Vescovo. “I’m the tip of the spear,” he goes on, “and yes, I funded everything, and I had the initial idea. But it’s the team that made everything happen – my expedition leader Rob McCallum, Patrick Lahey, co-founder of Triton Submarines, my captain Stuart Buckle, my head of sonar  and mapping Cassie Bongiovanni – without  these extraordinary individuals performing at  the height of their careers, none of this would have happened.”

What’s the next frontier to be tackled and conquered, I ask. “I would very much like to go into space,” he says. “I’m speaking to some commercial firms that are trying to give access to private citizens.”

As for citizen science at sea, I ask him if he thinks superyacht owners do enough. “The thing is, the entire cost of our system – to build it and test it and perfect it – cost less than a modern Gulfstream aircraft, and in some cases it’s dramatically less than the extremely large yachts that other people construct.” Why don’t others, then, follow in this bold adventurer’s footsteps? “I just don’t know,” he smiles. “It’s always been puzzling to me.”

This feature is taken from the May 2020 issue of BOAT International. Get this magazine sent straight to your door, or subscribe and never miss an issue.

The 2022 Explorer Yachts Summit will be hosted on November 10 at the Yacht Club de Monaco. Tickets are now available to purchase online via the button below.

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BLACK DROP yacht NOT for charter*

26.49m  /  86'11 | liman | 1994.

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Special Features:

• 1,800nm range
• Lloyds Register classification
• Sleeps 11 overnight

The 26.49m/86'11" sail yacht 'Black Drop' was built by Liman in Ukraine.

Guest Accommodation

She is also capable of carrying up to 6 crew onboard to ensure a relaxed luxury yacht experience.

Range & Performance

Black Drop comfortably cruises at 9 knots, reaches a maximum speed of 10 knots with a range of up to 1,800 nautical miles from her 6,400 litre fuel tanks at 9 knots. Her water tanks store around 9,000 Litres of fresh water. She was built to Lloyds Register classification society rules.

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Sail yacht Black Drop is currently not believed to be available for private Charter. To view similar yachts for charter , or contact your Yacht Charter Broker for information about renting a luxury charter yacht.

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Soul asylum and hippo campus drop new songs, album news ahead of minnesota yacht club gigs.

Two of Minnesota's top-selling rock bands from different eras, Hippo Campus and Soul Asylum each released new songs and accompanying album news this week ahead of big hometown gigs at this weekend's Minnesota Yacht Club festival.

On Wednesday, Soul Asylum debuted its dirt-shaking new tune, "High Road," alongside news that it reunited with the Rolling Stones' new drummer Steve Jordan to produce an LP due out this fall, titled "Slowly But Shirley." The album title and its cover art both pay homage to drag-racing pioneer Shirley "Cha Cha" Muldowney, who was a childhood hero of frontman Dave Pirner.

A seasoned session drummer and sideman also known to Pirner from when the old lineup of his band toured with Keith Richards' X-Pensive Winos, Jordan previously produced one of Soul Asylum's best-loved albums from its pre-"Runaway Train" days, 1990′s "And the Horse They Rode In On… ." He came to Minneapolis to work with them on the new recordings at the Terrarium studio last year.

Hippo Campus already announced it would have a new album out this year on Sylvan Esso's record label, Psychic Hotline. The release date and title of the record were unveiled Tuesday along with a new song and details of it all being co-produced by a big name in the indie-rock world.

Brad Cook — an ex-bandmate of Bon Iver's Justin Vernon who has also produced for Waxahatchee and Nathaniel Rateliff — co-helmed the new Hippo Campus album with the band's longtime collaborator, Caleb Wright. Titled "Flood," the LP is due out Sept. 20.

To help hype presales , the group released a third track off the album Tuesday, an off-kilter but ultra-catchy ditty titled "Paranoid," which will be the lead single from it. Twin Cities fans might recognize the library setting in the song's music video as the historic James J. Hill Center, a few blocks from the St. Paul Conservatory of Performing Arts, which the band members attended.

Soul Asylum and Hippo Campus are both on Saturday's schedule at the Minnesota Yacht Club festival in St. Paul. The former is set to play at 3 p.m. and the latter at 5 p.m., followed at 6 p.m. by semi-local favorites the Hold Steady — who will hopefully also have some new music to share soon.

Chris Riemenschneider has been covering the Twin Cities music scene since 2001, long enough for Prince to shout him out during "Play That Funky Music (White Boy)." The St. Paul native authored the book "First Avenue: Minnesota's Mainroom" and previously worked as a music critic at the Austin American-Statesman in Texas.

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