what happened to yacht rock radio on sirius xm

The Mystery Unveiled: What Happened to Yacht Rock Radio?

Yacht Rock Radio is a unique radio station that has survived in a world where musical styles change like the tides.

However, what became of this impression of sound waves effortlessly gliding? Is it sailing toward a promising new horizon, or have its sweet songs vanished into oblivion?

How about we investigate Yacht Rock Radio’s quiet waters inside and out and become familiar with reality?

Yacht Rock Radio

For fans of soft rock, music that was simple to listen to, and music with a touch of nostalgia, A Voyage Through Time Yacht Rock Radio was their go-to station.

It was frequently referred to as smooth music’s pinnacle. It was like boarding a musical yacht that was cruising the 1970s and 1980s with classics from Hall & Oates, Steely Dan, and Michael McDonald.

Yacht Rock Radio’s Legacy

Yacht Rock Radio made a splash when it first appeared on the scene, evoking memories of carefree summers and breezy coastal drives.

Its smooth playlist had a dedicated fan base, and its presence was cherished across the airwaves.

The Mysterious Silence

But, as time passed, avid listeners noticed a curious silence surrounding their beloved Yacht Rock Radio.

Tunes that once played incessantly seemed to have vanished into thin air. What happened? Did the yacht run aground?

Vanishing Frequencies

Reports surfaced about Yacht Rock Radio disappearing from SiriusXM and other platforms, leaving fans perplexed and yearning for their dose of mellow melodies. Some feared that this genre-defining station had sailed into obscurity.

Navigating the Digital Seas

However, hope was on the horizon. Yacht Rock Radio was setting a course toward the digital realm.

Online platforms and streaming services began to pick up the slack, offering dedicated playlists for those seeking the signature yacht rock experience.

What Happened to Yacht Rock Radio?

Yacht Rock Radio takes over Lincoln Amphitheatre. Just when you thought the smooth waves had calmed, Yacht Rock Radio showed signs of resurgence.

Events like the “Yacht Rock to Take Over Lincoln Amphitheatre” demonstrated that the genre still had a dedicated following and could bring enthusiasts together for live experiences.

Yacht Rock was prepared to take sail once more, according to the Dubois County Herald, promising a night of soothing music and nostalgic vibes at the Lincoln Amphitheatre. It served as evidence of the genre’s continued appeal.

The Future Is Here

What does Yacht Rock Radio’s future hold, then? Will it triumphantly return to the airwaves, or will it keep cruising the digital waves and delighting its faithful listeners? Only time will tell if this mysterious outpost will set sail for a brand-new golden age.

Time Yacht Rock Radio’s future may have been up in the air for a time, but its halcyon days are still ahead of it.

Yacht Rock’s charm and its timeless classics keep attracting admirers of all ages.

So, whether you’re just discovering the genre or have always been a devoted follower, know that Yacht Rock Radio’s journey is far from ending.

Yacht Rock Radio continues to be a source of comfort and nostalgia in the ever-evolving world of music, enabling listeners to set off on a musical journey through space and time. Stay tuned because Yacht Rock Radio’s musical journeys are far from done.

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Is Yacht Rock On Sirius? (Here’s What You Need to Know)

Are you a fan of smooth and mellow music? If so, Yacht Rock is the perfect genre for you.

But is it available on SiriusXM? In this article, we will answer that question and provide a deeper look into the genre of Yacht Rock.

We will explore what Yacht Rock is, what SiriusXM is, and how to listen to Yacht Rock on SiriusXM.

Additionally, we will discuss the benefits of listening to Yacht Rock, popular Yacht Rock artists, and the genres influencing Yacht Rock.

Get ready to learn about Yacht Rock on SiriusXM.

Table of Contents

Short Answer

Yes, yacht rock is on Sirius.

It is on SiriusXM Channel 3, and can be heard on the SiriusXM app.

It plays classic yacht rock hits from the 70s and 80s, as well as newer yacht rock tracks.

It also includes special programming such as artist interviews and deep cuts.

What is Yacht Rock?

Yacht rock is a popular music genre that has been around since the late 1970s.

This music is typically characterized by a smooth, relaxing sound, often accompanied by soft rock and pop elements.

While the genre has its roots in the soft rock of the 70s, it has evolved over the years to incorporate elements from a variety of other genres including R&B, jazz, and even funk.

The genre is often referred to as yacht music due to its relaxed, laid-back sound and its association with the leisurely lifestyle of wealthy individuals who own yachts.

The lyrics of yacht rock songs often focus on themes such as love, friendship, and relaxation.

While some songs may tell a story, many are simply about enjoying life and taking things slow.

This relaxed sound and easy-going lyrical content makes yacht rock a great choice for those looking to unwind and relax.

Yacht rock is also known for its catchy melodies, often featuring a distinctive saxophone or guitar solo.

Yacht rock is a genre of music that has seen a resurgence in recent years.

With the popularity of streaming services like Spotify, fans of the genre can now easily access a wealth of yacht rock songs from the comfort of their own homes.

In addition, SiriusXM now offers a dedicated Yacht Rock channel that plays nothing but the smoothest, most relaxing tunes from this era.

With this channel, fans of the genre can get their fill of all their favorite yacht rock hits.

So, if youre looking for a relaxing way to enjoy your day, be sure to check out SiriusXMs Yacht Rock channel.

What is SiriusXM?

SiriusXM is a satellite radio service that offers a huge variety of music, news, and sports programming.

The service is available in both the United States and Canada and offers over 200 different channels of programming, including dozens of music genres, sports talk shows, and news programs.

Music channels feature a variety of genres, including alternative, classic rock, hip-hop, and country.

SiriusXM also offers a selection of comedy channels, talk shows, and public radio stations.

It also offers a range of entertainment options, such as radio plays, podcasts, and more.

SiriusXM also offers a wide variety of exclusive programming, such as exclusive live performances, artist Q&As, and exclusive interviews with musicians, actors, and other celebrities.

In addition to its music, talk, and sports programming, SiriusXM also offers a variety of special channels, such as its Yacht Rock channel.

This channel offers a smooth and relaxing selection of classic yacht rock hits from the 1970s and 1980s, perfect for relaxing on the deck of your boat or just kicking back after a long day.

So if you’re looking for a relaxing way to enjoy your day, be sure to check out SiriusXM’s Yacht Rock channel.

Yacht Rock on SiriusXM

The Yacht Rock channel on SiriusXM is the perfect way to get your fill of smooth and relaxing tunes from the late 1970s.

This channel plays nothing but the best yacht rock hits from the era, making it the ultimate destination for fans of this genre.

From relaxing classics like Sailing by Christopher Cross to timeless hits like Ride Like the Wind by Michael McDonald, the Yacht Rock channel has something for everyone.

Plus, with the SiriusXM app, you can listen to the channel anywhere you go, so you can always have your favorite yacht rock tunes with you.

With the Yacht Rock channel, you can enjoy all the smooth and soothing tunes you love without having to endure the often noisy and chaotic atmosphere of a radio station.

Additionally, the channel offers a variety of programming, including weekly specials, live performances, and curated playlists.

This means that youll never get bored of hearing the same songs over and over again.

With its wide selection of smooth and soothing tunes, youll be able to kick back and relax in no time.

Benefits of Listening to Yacht Rock

Yacht rock is the perfect genre of music to relax and unwind with.

It’s smooth, melodic sound creates a tranquil atmosphere that can help to calm the mind and soothe the soul.

The genre is heavily influenced by the popular music of the late 70s and early 80s, so it is sure to bring back a wave of nostalgia for those who lived through that era.

Additionally, since the music is so chill, it makes for great background music when you need to concentrate on work or studying.

Yacht rock also has a unique sound that is distinct from other genres.

Its sound is made up of a combination of pop, rock, and R&B elements, which come together to create an easy-listening vibe that is perfect for any occasion.

Whether youre looking for something to chill out to, or some upbeat music to get you through the day, yacht rock has something for everyone.

One of the best ways to listen to Yacht Rock is through SiriusXMs dedicated Yacht Rock channel.

This channel plays nothing but the smoothest, most relaxing tunes from this era, so you can get your fill of all your favorite yacht rock hits.

Not only will you get to hear all of your favorite songs, but you’ll also be able to discover new music from the genre.

Yacht rock is a great genre of music to listen to, and with SiriusXMs dedicated Yacht Rock channel, you can easily access all your favorite songs.

So if youre looking for a chill way to enjoy your day, be sure to check out the Yacht Rock channel on SiriusXM.

Popular Yacht Rock Artists

Yacht rock is a genre of music that has been enjoyed by fans since the late 1970s.

It is typically characterized by a smooth, mellow sound that is heavily influenced by the pop, rock, and R&B of the time.

Many popular artists have been associated with the genre, including Michael McDonald, Kenny Loggins, and Hall & Oates.

Other notable yacht rock artists include Steely Dan, Toto, The Doobie Brothers, and Christopher Cross.

The genre gained its name from the fact that it was often heard on the radio while sailing on yachts in the Mediterranean Sea.

For those looking to listen to some of the best yacht rock hits, SiriusXM now offers a dedicated Yacht Rock channel.

This channel plays nothing but the smoothest, most relaxing tunes from this era, giving fans of the genre their fill of all their favorite yacht rock hits.

So if youre looking for a relaxing way to enjoy your day, be sure to check out SiriusXM’s Yacht Rock channel.

Genres Influencing Yacht Rock

Yacht rock, or “smooth rock,” is a genre of music that draws from a variety of influences, including pop, rock, R&B, and even jazz.

At its core, it is characterized by a smooth, relaxing sound that has been described as “soft rock” or “adult contemporary.

” It was popularized in the late 1970s and early 1980s as a style of music that was easy to listen to and had wide appeal.

Yacht rock has its roots in a few different styles of music.

It draws from the soulful sounds of classic R&B, the harmonies of pop, the energy of rock and roll, and the improvisational aspects of jazz.

All of these influences come together to create a sound that is both soothing and uplifting.

The yacht rock genre is often associated with the era of its origin, the late 1970s and early 1980s.

During this time, many of the popular artists of the day were influenced by the genre, including Hall & Oates, Michael McDonald, Kenny Loggins, Toto, and Steely Dan.

These artists helped to popularize the genre, and it has continued to be a popular choice for music fans ever since.

Now, SiriusXM is offering a dedicated Yacht Rock channel that plays nothing but the smoothest, most relaxing tunes from the era.

So, if you’re looking for a relaxing way to enjoy your day, be sure to check out SiriusXM’s Yacht Rock channel.

How to Listen to Yacht Rock on SiriusXM

Listening to Yacht Rock on SiriusXM is easy! All you need to do is tune in to channel 30 on your SiriusXM radio and you’ll be able to enjoy all the smooth, relaxing tunes from the Yacht Rock genre.

The channel is available in both the US and Canada, so no matter where you are, you can take advantage of the smooth sounds of Yacht Rock.

If you’re not a subscriber to SiriusXM, you can still enjoy the Yacht Rock channel by streaming it online.

Just visit SiriusXM’s website and sign up for a free trial.

During your trial period, you’ll have access to all the channels available on SiriusXM, including the Yacht Rock channel.

When your trial period ends, you can decide whether or not you want to continue your subscription.

If you’re looking for an even more convenient way to listen to Yacht Rock on SiriusXM, you can download the SiriusXM app for your smartphone or tablet.

The app is available for both Android and iOS devices, so no matter what type of device you have, you’ll be able to enjoy the Yacht Rock channel whenever and wherever you go.

So there you have it.

Listening to Yacht Rock on SiriusXM is simple and convenient.

With the dedicated Yacht Rock channel, you can get your fill of all your favorite yacht rock hits whenever you want.

Final Thoughts

Yacht rock is a unique and relaxing genre of music that has been around since the late 1970s.

Now, with SiriusXM’s dedicated Yacht Rock channel, fans of the genre can get their fill of all their favorite hits.

This channel offers a great way to relax and enjoy the day with music from some of the most popular yacht rock artists.

So, if you want to take a break from your day and enjoy some smooth, relaxing tunes, be sure to check out SiriusXM’s Yacht Rock channel.

James Frami

At the age of 15, he and four other friends from his neighborhood constructed their first boat. He has been sailing for almost 30 years and has a wealth of knowledge that he wants to share with others.

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Yacht Rock Radio

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The name of the station comes from the 2005 online video series Yacht Rock , which helped coined the term of the previously called West-Coast sound or adult-orientated rock (AOR) style of soft rock.

Description [ ]

Yacht rock 311 [ ].

"SiriusXM's tribute to Yacht Rock celebrates the smooth-sailing soft rock from the late '70s and early '80s. You'll hear artists like Michael McDonald, Christopher Cross, Hall & Oates and other titans of smooth music. It's the kind of rock that doesn't rock the boat!"

• Interestingly, this channel is unavailable on the SiriusXM channel lineup .
• 1 Rock and Roll Hall of Fame Radio
• 2 KIDZ BOP Radio
• 3 Outlaw Country

Yacht Rock Radio Presents

Little river band, saturday, february 3, 2024.

Little River Band was once dubbed as “the best singing band in the world,” by Glenn Frey of the Eagles. Through the ’70s and ’80s, the group has enjoyed huge chart success with multiplatinum albums and chart-topping hits. Little River Band is known for their hits like “Reminiscing,” “Lady,” “Lonesome Loser,” “The Night Owls,” and more. With worldwide album and CD sales of more than 30 million copies, they were also the first band to set a record for having Top 10 hits for six consecutive years.

LOCATION The Morris Center South Bend IN

Yacht Rock Radio is available for your terrestrial radio station. This 2 hour weekly show is perfect for Classic Hits, Light Rock, Soft Rock, Oldies, and Variety radio. Contact Yacht Rock Radio program director Captain Adam at [email protected] for more details.

Welcome to Yacht Rock Radio

Climb aboard with your Captain’s Hat and Cold Beverage and get ready to cruise thru the cool sounds of the late 70’s and early 80’s that will make you yearn for that Southern California sound that made the marina rock.

Our Captain

Yacht Rock Radio is captained by Adam Ritz. Adam is a 25 year veteran of radio and tv, and a 40 year fan of what we know now as Yacht Rock! The first song he ever played on Yacht Rock Radio was Baker Street by Gerry Rafferty. These songs, “take me back to a nostalgia that makes me smile remembering the easy life from 1976 to 1983.’ Adam also hosts The Adam Ritz Show, a nationally syndicated Public Affairs radio show, with recent episodes at The Adam Ritz Show .

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© 2024 Yacht Rock Radio

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Press Releases

Siriusxm sets sail with yacht rock performances from kenny loggins and christopher cross.

Invite-only concert on a yacht on New York’s Hudson River on June 13 

NEW YORK – May 31, 2022 – SiriusXM announced today that yacht rock vanguards Kenny Loggins and Christopher Cross will celebrate the summer season with a special invitation-only concert cruise for SiriusXM listeners on Monday, June 13.

SiriusXM Presents Yacht Rock the Boat with Kenny Loggins and Christopher Cross will feature Loggins and Cross performing their smoothest hits for Yacht Rock Radio listeners and fans as they set sail around New York City on the Horizon’s Edge yacht. The performances will also be heard on SiriusXM’s Yacht Rock Radio on Friday, June 17 at 8:00 pm ET. 

“At the time we were creating this new kind of music that was happening organically – we had no idea it would turn into what is now known as Yacht Rock. I’m excited to bring it all full circle and perform some of those same songs on a yacht for the first time in my career,” said Kenny Loggins.

SiriusXM’s Yacht Rock Radio features smooth-sailing soft rock from the late 70s and early 80s from artists like Michael McDonald, Kenny Loggins, Steely Dan, Christopher Cross, Toto, America, Ambrosia and more. It’s the kind of rock that doesn’t rock the boat. Yacht Rock Radio will be available all summer long from Wednesday, June 1 through Monday, September 5 on SiriusXM radios (ch. 14) and on the SXM App. The channel is also available year-round on SiriusXM channel 311.

For information on how to attend SiriusXM Presents Yacht Rock the Boat with Kenny Loggins and Christopher Cross, please visit: www.siriusxm.com/YachtRockNewYork

SiriusXM’s Yacht Rock Radio is available to subscribers nationwide on SiriusXM radios, the SXM App, and with Amazon Alexa, the Google Assistant or however they stream at home. Streaming access is included with all of SiriusXM’s trials and most popular plans.

About SiriusXM

Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales arm, SXM Media, leverages its scale, cross-platform sales organization, and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. For more about SiriusXM, please go to: www.siriusxm.com .

Source: SiriusXM

Media contacts for SiriusXM:

Angela Burke

[email protected]  

Carolina Dubon

[email protected]  

Released May 31, 2022

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Yacht Rock 311 Ch. 311 rock

Yacht Rock Radio celebrates the smooth-sailing soft rock from the late '70s and early '80s. You'll hear artists like Michael McDonald, Christopher Cross, Steely Dan and other titans of smooth music. It's the kind of rock that doesn't rock the boat!

Times Played: 130

Baker Street

• Gerry Rafferty  

Times Played: 121

• Robbie Dupree  

• Paul Davis  

Times Played: 120

I'd Really Love To See You Tonight

• J.F.Coley  

Times Played: 119

Escape (The Pina Colada Song)

• Rupert Holmes  

Times Played: 118

Thunder Island

• Jay Ferguson  

Still The One

Times Played: 117

Summer Breeze

Times Played: 116

Diamond Girl

Times Played: 115

Save It For A Rainy Day

• Stephen Bishop  

So In To You

• Atlanta Rhythm Section  

Sentimental Lady

• Bob Welch  

Times Played: 114

Fool (If You Think It's Over)

• Chris Rea  

I Just Wanna Stop

• Gino Vanelli  

Lido Shuffle

• Boz Scaggs  

Times Played: 113

Let Your Love Flow

• Bellamy Brothers  

Make It With You

Times Played: 111

• Andrew Gold  

How Much I Feel

Times Played: 110

Stumblin' In

• Chris Norman, Suzi Quatro  

Baby Come Back

Brandy (You're A Fine Girl)

• Looking Glass  

Times Played: 108

Times Played: 107

Wishing You Were Here

Times Played: 106

• Gordon Lightfoot  

Give Me the Night

• George Benson  

Cool Change

• Little River Band  

Times Played: 105

• Dobie Gray  

Reminiscing

Biggest Part Of Me

HOLD THE LINE

I Believe In Love

• Kenny Loggins  

Searchin' So Long

Times Played: 104

What You Won't Do For Love

• Bobby Caldwell  

• Bertie Higgins  

Times Played: 103

Running On Empty

• Jackson Browne  

Imaginary Lover

Feels So Good

• Chuck Mangione  

Whatcha Gonna Do

• Pablo Cruise  

Times Played: 102

Magnet And Steel

• Walter Egan  

Moonlight Feels Right

• Climax Blues Band  

Times Played: 101

Dance With Me

Times Played: 100

Afternoon Delight

• Starland Vocal Band  

Times Played: 99

Ride Captain Ride

• Blues Image  

Into The Night

• Benny Mardones  

Heart To Heart

Times Played: 98

Can We Still Be Friends?

• Robert Palmer  

Times Played: 97

You Are The Woman

Right Down The Line

Love Will Find A Way

Just Remember I Love You

Times Played: 96

How 'Bout Us

• Champaign  

Times Played: 95

• Nicolette Larson  

• Michael Martin Murphey  

Times Played: 93

Show And Tell

• Al Wilson  

Every Kinda People

Times Played: 91

Devil Woman

• Cliff Richard  

Times Played: 90

• Pure Prairie League  

Dream Weaver

• Gary Wright  

Couldn't Get It Right

Times Played: 89

Leather And Lace

• Stevie Nicks  
• Don Henley  

Times Played: 88

You Can Do Magic

Times Played: 87

Times Played: 86

Arthur's Theme

• Christopher Cross  

One Of These Nights

Times Played: 85

You Belong To Me

• Carly Simon  

You're The Only Woman

Times Played: 84

Times Played: 83

I Really Don't Know Anymore

• Fleetwood Mac  

The Things We Do For Love

Times Played: 80

Ride Like The Wind

Times Played: 79

Please Come To Boston

• Dave Loggins  

Ventura Highway

Times Played: 78

Caribbean Queen

• Billy Ocean  

Times Played: 77

Times Played: 76

I Can't Go For That (No Can Do)

Times Played: 74

Heart Of The Night

Love Is The Answer

Times Played: 72

Nights Are Forever Without You

I Keep Forgettin' (82)

• Michael McDonald  

Times Played: 71

Listen To The Music

• Doobie Brothers  

Sister Golden Hair

Times Played: 70

You Make My Dreams Come True

• Hall and Oates  

• Daryl Hall  
• John Oates  

Times Played: 67

Sweet Freedom

Times Played: 66

Kiss On My List

When I Need You

• Leo Sayer  

Time Passages

• Al Stewart  

Times Played: 65

Can We Still Be Friends

• Todd Rundgren  

© 2024 xmplaylist.com All rights reserved.

Not affiliated, associated, authorized, endorsed by, or in any way officially connected with Sirius XM Radio Inc. The official SiriusXM website can be found at siriusxm.com . The channel names, marks, emblems and images are registered trademarks of their respective owners.

Meet Sirius XM’s new odd couple: Warren Buffett and John Mayer

Warren Buffett, the famed investor, and John Mayer, the popular songwriter and guitarist, would seem not to have much in common. But one thing they both share is a big bet on Sirius XM Holdings Inc. the satellite-radio company. 

Buffett’s interest comes via Berkshire Hathaway Inc.’s position in Liberty Media Corp.’s Series A and Series C tracking stocks for Sirius XM, which represent the value of a portion of Sirius XM’s business. Berkshire Hathaway has dropped $267.2 million on the Liberty trackers so far this year, at an average price of $30.28.

Mayer, meanwhile, is investing his time in Sirius XM. He can sell out large venues whenever he wants, but he also curates a new Sirius XM channel that features his music and commentary, called “Life with John Mayer.”

‘Free money’

Buffett’s approach has an intriguing twist. Later this year, various Liberty Media tracking stocks will be consolidated into Sirius XM shares. The conversion rate will be 8.4 Sirius XM shares for each Liberty share. 

Some simple math suggests there’s potential “free money” in the mix. The two Liberty share classes recently traded for about $29. Multiply the Sirius XM share price of $4.43 by the 8.4 share-conversion rate and you get $37.21. In short, owning the Liberty tracking stocks amounts to an $8-per-share gift as things now stand. The conversion is slated to happen by the end of August. 

One tactic might be to buy Liberty Media shares, take the “free money” assuming the conversion gap holds, then exit the position. “The spread has to close at some point between now and the end of August,” says Chris Marangi, co-chief investment officer of value investing at Gabelli Funds. But it also might be worth keeping the Sirius XM stock. 

Of course, a risk is that the spread closes via declines in Sirius XM shares. It would still be tough to lose all the “free money.” If you buy a Liberty tracking stock at $29, Sirius XM would have to fall to $3.45 ($29 divided by 8.4) from the recent Sirius stock price of $4.43 for you to lose all the potential share-conversion upside, notes FBN Securities analyst Robert Routh. He thinks such a decline is unlikely. In fact, he’s more bullish on Sirius XM than consensus, and he makes a plausible case (more below). 

Marangi looks at owning the Liberty tracking stocks as a way to get cheaper access to the Sirius XM business. Sirius XM trades at an enterprise value to Ebitda of around 9.0. That falls to 7.0 if you get access to Sirius XM shares via the Liberty tracking stocks, which Gabelli Funds owns. Berkshire Hathaway may be using the same logic. 

Like Routh, Marangi is bullish on Sirius XM’s prospects over a multiyear timeframe. Besides the free-money angle, Sirius XM has many of the qualities that Berkshire is known to appreciate — especially underappreciated growth and lots of cash flow. 

Surprise growth ahead?

Sirius XM has challenges. Revenue slipped to $8.95 billion last year from $9 billion in 2022. The company’s 34 million subscriber base was also down slightly. The future doesn’t necessarily look much brighter. Sirius XM’s guidance calls for another down year in sales in 2024, expected to come in at $8.75 billion. Morningstar analyst Ali Mogharabi projects 1% annual revenue growth for Sirius XM and its streaming platform Pandora over the next five years. 

But Sirius XM might surprise investors. Routh sees the following avenues for growth, supporting his annual-sales-growth projection of 2.5%-3% over the next several years. “Although some may think Sirius XM doesn’t have room to grow, we beg to differ,” he says. Here are four drivers to consider: 

1. Mayer might save the day: Sirius XM is trying to draw in younger listeners. “They have to change their lineup to do that and not look like your father’s radio station,” Routh says. This seems sensible, given that close to half of subscribers are over 45 years old and less than 20% are below 34, according to Similarweb.

Mayer has the marketing muscle to help get this done. His record shows he has star power that can boost the fortunes of a company when he collaborates. A few years ago, Mayer co-designed an electric guitar with Maryland-based guitar maker PRS Guitars called the Silver Sky. It became wildly popular and was ranked the top-selling guitar of 2023 by musical-instrument site Reverb.com, beating out products from well-known guitar brands Fender and Gibson. 

Besides Mayer, Sirius XM has added channels featuring singer-songwriter Kelly Clarkson, and the SmartLess Media podcast with Will Arnett, Jason Bateman and Sean Hayes. “This is really the first time we’re going to have significant content for a younger demographic,” Sirius XM Chief Content Officer Scott Greenstein noted on its February earnings call, citing those talents as well as performers Carrie Underwood, will.i.am and Shaggy. 

2. Sirius XM has potential beyond the car: In December, the company rolled out its new Sirius XM App, which improves access to content via smartphones and mobile devices. The app enhances search and content discovery and it is “yielding promising signs of improved engagement,” CEO Jennifer Witz said on the February earnings call. “We see the recommendation engine performing well and exposing listeners to a greater breadth of content.” Behind the scenes, the app supports marketing efforts and improves subscriber-account management. “Sirius XM should materially increase its share of the ‘out-of-car’ market due to the company’s new app,” Routh says. 

3. New-car sales should rise this year: Routh also sees growth potential in rising new-car sales this year. Most new cars come with Sirius XM radio and a free trial period. The subscriber conversion rate is 37%. To date, this has been the biggest source of new subscriptions. 

4. Investors should continue to benefit from prodigious cash flow: Sirius XM produced $1.2 billion worth of cash flow last year. It returned $657 million of that to shareholders via dividends and share buybacks. Sirius will continue use cash flow to enhance shareholder value this way. It plans $200 million in cost cuts in 2024, boosting cash flow even more.

“They have such a big installed subscriber base, the cash flow is huge,” Routh says. The 34 million subscriber base has a monthly churn of 1.6%, implying that customers stay around for five years on average. Routh adds that Sirius XM “could shrink the equity so much every year that it almost guarantees the stock price will not go down.”

Michael Brush is a columnist for MarketWatch. At the time of publication, he owned LSXMA, LSXMK and SIRI. Brush has suggested BRK.B, LSXMA, LSXMK and SIRI in his stock newsletter,  Brush Up on Stocks . Follow him on X @mbrushstocks .

More: 9 stock tips hiding in Warren Buffett’s latest letter to Berkshire shareholders

Also read: Even Warren Buffett is no match for the S&P 500

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She’s Got the Mic: Channels and Specials Celebrating Women’s History Month

This month is all about the fierce female voices behind contemporary culture and the fearless trailblazers who paved the way.

For Women’s History Month , we’re shining a spotlight on our channels dedicated to the queens of pop, rock, hip-hop, country, and R&B.

Tune in to artist-hosted shows and Guest DJ sessions from today’s biggest hitmakers, hang out with the hilarious women of the She’s So Funny comedy channel, and discover stories that empower, uplift, and inspire from some of the most influential voices in entertainment, news, and sports.

Plus, can’t-miss interviews with barrier-breaking icons, historical deep dives, insightful advice, and much more.

Don’t have SiriusXM yet? Start listening today!

Women’s history month: channels.

Available to stream on the SiriusXM app year-round, these channels are popping up on satellite throughout the month of March — which special guest hosts and curators!

Queens of Hip-Hop

Ch. 79 • March 4–10 • Curated by Icons of the Genre

Billboard Women of Pop Top 1000 Countdown

Ch. 79 • March 11–17 • Counting Down Musical Icons

Queens of Pop

Ch. 79 • March 18–24 • Hosted by Avril Lavigne

Women of Rock

Ch. 79 • March 25–31 • Hosted by Sheryl Crow

Women of Country

Ch. 107 • March 4–10 • Hosted by Lainey Wilson

Queens of R&B

Ch. 107 • March 11–17 • Curated by Stars of the Genre

Latinas of Music

Ch. 107 • March 18–24 • Pioneers, Past and Present

Women of Dance

Ch. 107 • March 25–31 • Hosted by Kylie Minogue

Women’s History Month: Music Specials

Tiktok radio: #womenoftiktok takeovers.

Dua Lipa, Ice Spice, Olivia Rodrigo, Flo Milli, Kenya Grace, Tate McRae, and Pinkpantheress play their favorite TikTok songs.

Symphony Hall: Trailblazing Women in Classical Music

A curated playlist that celebrates the extraordinary contributions of women composers throughout history to the realm of classical music. Often overlooked and underrepresented, these women have broken barriers and defied conventions to create some of the most innovative and captivating music.

The Coffee House: International Women’s Day

An all-day takeover celebrating female artistry, ranging from contemporary heavyweights like Taylor Swift and Maggie Rogers, indie darlings Phoebe Bridgers and beabadoobee, country and folk stars like Kacey Musgraves and Joy Oladokun, and timeless inspirations like Tracy Chapman and Sheryl Crow.

Octane: She Shreds

Women Rock Weekend spotlights all the female fronted hard rock bands like Halestorm, In This Moment, The Pretty Reckless, Spiritbox, and many more.

Women’s History Month: Talk & Comedy Specials

She’s so funny.

New That’s What She Said episodes paired with full album plays, including Leslie Jones’  Problem Child .

Pure Comedy

Blocks from Pure Comedy’s favorite female comedians, every Tuesday at 4pm ET, all month long.

TODAY Show Radio

Manon interviews the women of TODAY about the women who inspired them.

Women’s History Month: Sports Shows

Siriusxm fc: played in with heather o’reilly & lori lindsey.

Former USWNT stars Heather O’Reilly and Lori Lindsey cover the NWSL, the national teams, the Women’s Super League, and all things women’s soccer.

SiriusXM PGA TOUR Radio: Annika

LPGA Legend Annika Sorenstam gets you caught up on the latest news in golf.

Vote Now for the Top 10 Women Voices in Classic Rock

Usher radio plays 30 years of nonstop usher hits, from ‘u got it bad’ to ‘coming home’, siriusxm remembers outlaw country’s own mojo nixon, carrie underwood launches her own workout music channel, music, sports, news and more.

All in one place on the SiriusXM app