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Steeler Yachts’ success lies in adding value:  speed, comfort, functionality

STEENWIJK –Hans Webbink, founder and CEO of Steeler Yachts, is a late bloomer. He came to the yachting sector around 2000, after hectic decades in executive roles at Royal Dutch Shell and the Philips consumer electronics giant. In 2000 he bought Antaris, maker of inland tenders, but he didn’t quite understand tenders, he says today.

He quit Antaris in 2010, eager to take on faster, custom-built projects. That worked well. Steeler Yachts has become a leading motor yacht brand in the past decade. A decade ago, the global economic and financial crisis caused demand for +12m steel yachts to evaporate.

“We had to offer fast, planing, custom-built models,” says Webbink. “Today, half of our turnover comes from aluminum boats.” The yard says it is its ambition to design, build and engineer the highest quality motor yachts available today.”

That ambition has not gone unnoticed. Steeler Yachts was a six-time finalist for the European Powerboat of the Year award in the past decade. It won three times: In 2015 for its remarkable 14m Panorama Flatfloor-46. In 2016, for its 13m G43 Offshore. And in 2019 for its genuinely exceptional, wheelchair-accessible 65S Li-Janne.

Steeler Yachts achieves wheelchair access by having a yacht’s aft section slide out so a wheelchair can be rolled onboard. In front of the wheelhouse, an elevator of 1.5m×1m (4.9ft×3.3ft) goes down to a wheelchair-adapted cabin.

“By now, we have built four wheelchair-accessible yachts,” says Webbink. “We are the only builder in the Netherlands to offer wheelchair access. It is a new segment for Steeler Yachts.

Since 2010, Webbink has built 101 yachts. He recently announced a new aluminum 17.4m 57 S Performance, a quiet vessel that produces only 64 DB at 28 knots. Two Volvo Penta IPS800 systems, of 600HP each, provide propulsion, and at 8 knots, the sound drops to 52 DB.

These days, says Webbink, are not easy. “Prices are through the roof and materials delivery is slow as molasses.”

“I see a future in long-range craft, up to 650ft (20m). Ocean-rated vessels. What do clients want these days? They want to cocoon aboard their yachts and make long trips to Greenland and transatlantic.”

Webbink is very committed to custom-building.

The saloon of the 57 S Performance has a patented lifting roof. Press a button, and the cockpit cover rolls out of sight into the cockpit awning. His first 57 S, a custom project for an Austrian client, has natural stone incorporated into the interior

Webbink introduced his S-design hull in 2017. It comes in 34-75ft (10.4-23m) models, and the Bronson yields higher hull speeds and fuel savings. Also, in 2017, Webbink launched the Steeler Digital Monitoring System that provides 24/7 monitoring of onboard technologies.

“If you want to serve a new segment,” says Webbink, “you must add value. Dayboats in the Med and on the U.S. East Coast have cushy exteriors but little accommodation to serve as a weekender. They are fair-weather boats that go fast. But when the waves hit, they take on water, or worse.”

Webbink’s Bronson craft feature an open connection between a cruiser-style interior and luxurious, launch-like outdoor spaces. It blends the sleek lines of a powerboat with the luxuries of a motor yacht. Webbink optimized the Bronson, not for a higher top speed but a high cruising speed. Webbink: “We made the hull stiffer, and this makes the boat heavier but free of torsion and vibration. We also extend the V-shape of the underwater hull further aft. That provides for comfortable sailing and keeps the boat dryer. Thirdly, we kept to waterline narrow for maneuverability.”

www.steeleryachts.com

Steeler Yachts at a glance:

• Yachts range from 15–25m (49-82ft) in four lines:
• S line: 50-65ft (15.3-20m). Steel boats for long-distance cruising
• S line Performance: 52-67ft (16-20.5m) in aluminum.
• High-Performance cruisers: 50-70ft (15.2-21.4m) aluminum ‘play yachts,’ like the Bronson.
• Custom: a variety of designs, in steel and aluminum.
• Up next: a Steeler Yachts trawler

Steeler Yachts: 10 years of amazing growth, edgy designs

At Duesseldorf, Steeler NG 65S named Power Boat of 2019

Dutch yards increasingly cater to speedsters looking over the horizon

52 S Performance

56s performance, 57s performance, 60s performance centre sleeper, 65s performance trawler, 50s long range, 57s long range, 59s long range, 65s long range, panorama ff53.

• 52 S Performance >
• 56S Performance >
• 57S Performance >
• 60S Performance Centre Sleeper >
• 65S Performance Trawler >
• 50S Long Range >
• 57S Long Range >
• 59S Long Range >
• 65S Long Range >
• Panorama FF53 >

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Steeler Yachts

Aluminium construction, steeler b-series supersports yachts.

It’s the missions that keeps us alive!

That famous quote of Charles Bronson is our motto at Steeler Yachts and we believe it applies to our clients as well…

STEELER PERFORMANCE YACHTS

ALUMINIUM CONSTRUCTION An aluminium construction is the favourite building material for fast superyachts…

STEEL CONSTRUCTION

STEELER Explorer Yachts

MAKE THE TRIP YOU NEVER EXPECTED TO MAKE, BUT SURELY ALWAYS WANTED TO MAKE!

This new Explorer is a whole new story…

STEELER LONG RANGE YACHTS

SEAWORTHYNESS, SAFETY AND STABILITY The roll characteristics of a round bilged hull built in steel are undisputedly the most comfortable way to cruise at sea…

LATEST NEWS FROM THE YARD

Just imagine….

A yachting experience beyond your imagination

Finally finding a shipyard that offers what you want.

… And not just what they happen to have

A custom yacht with your personal signature

Designed and built to the highest level of Dutch quality

Backed up by red-carpet service wherever you are in the world

Imagine the feeling of not having to compromise

And enjoying each and every minute onboard

Imagine a yacht that is truly yours

And a shipyard that becomes part of you too

Yachting can be totally enjoyable without any hassle.

Our 100% customer loyalty rating proves the point

Partner with Steeler Yachts for the perfect yachting experience.

And just imagine…

Let’s partner together on creating your perfect yachting experience.

What makes us believe we can?

Once a Steeler, always a Steeler

Every one of the 100-plus new-build clients are still a Steeler owner today. It’s because they keep their yachts that it’s so hard to find a Steeler on the second-hand market. Many owners are cruising in their first, second or third Steeler and the resale value of a Steeler is best in class due to the superior build quality, timeless beauty and limited availability.

What do the professionals say?

Steeler Yachts is the most awarded Dutch shipyard over the last decade. Continuous industry-leading innovations and superior build quality have been recognised with seven European Powerboat of the Year awards, three times Winner and the Dutch Powerboat of the Year award.

Service enhances loyalty

All Steeler yachts are rigorously tested by our team of experts before delivery to the client. Our super-stringent protocol has resulted in smooth deliveries and played a significant role in our 100% customer loyalty rating.

Service and support are critical factors in our obsession with offering the best possible yachting experience. Providing Steeler owners with the peace of mind to know that help is just a phone call away helps us as a yard too. It transforms clients who are delighted at the time of delivery to dedicated Steeler brand ambassadors over the years ahead.

In fact, we didn’t even have to call in a copywriter for our recent brochures as they were filled with testimonies and stories by Steeler owners.

A personal matter

You know it, we know it… Time is the most valuable asset we have in life. That’s why we aim to make your free time on the water as comfortable as possible. It’s is also the reason behind taking the time to create your yacht together with you.

Building at Steeler means being in direct contact with the builders of your yacht as often as required to understand your needs and wishes. It’s a personal matter, something between you and us. It’s a personal interaction too, one that generates a bond between client and yard that results in a unique yacht with her own story to tell.

And it’s another asset that sets Steeler apart from mass production yachts which require a build number to separate them from the rest of the fleet!

Experience counts

Many of our clients have seen it all. Some have owned a superyacht and endured a limited sailing area and lack of privacy. Others have unsuccessfully tried to convince a mass producer to build them something special and custom.

Those experienced eyes light up when they discover Steeler Yachts as the place to create a pocket-size superyacht. One that meets the demanding quality they expect and rekindles the excitement of ownership again. A yacht that offers a haven of pleasure to share with family and friends while realising that luxury is found in details, not size.

Having become the builder of choice for these clients, everyone at our yard is dedicated to keeping it that way by offering the best of the best…  And then going one Steeler step further again.

One of a kind

Steeler Yachts builds handcrafted motoryachts of ultimate luxury.

Our yachts are renowned for their avant garde design, superior build quality and endless customisation possibilities. We build every Steeler completely by hand in the Netherlands to the exact requirements of our clients. One of a kind motoryachts, for one of a kind owners.

This obsessive drive to provide custom & careless yachting turned all our owners into ambassadors. They finally found the alternative for mass products with endless snaglists and impersonal service and they want the yachting community to know !

ALWAYS UP TO DATE

The choice is yours.

Steeler has successfully delivered more than 100 yachts over the past decade, each custom-created for clients with very different personalities and needs. Should long range cruising be your goal you’ll likely opt for an indestructible steel construction. If higher speeds are a priority, let’s build your performance yacht in aluminium. And we also offer a superior trawler line in steel and/or aluminium. All Steeler yachts today benefit from our patented S-design hull in terms of low fuel consumption, minimal spray and maximum interior volume. Read more about this highly innovative hull here .

WHATEVER YOUR DESTINATION

View the latest Steeler Yachts brochure

Download by clicking here

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Van der Valk NIHIL SINE LABORE sold

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Steeler Yachts

Steeler is a Dutch yachting brand, specialized in building custom-made yachts. The model line used by Steeler Yachts is very diverse. From the comfortable Steeler S range, the high performance cruisers of the Bronson range to the custom-made yachts.

Every Steeler has a custom-made interior. Success is achieved at the crossroads of beauty and practicality. Finding that balance is art.

Steeler draws its strength from its impressive appearance at first glance, but a further acquaintance impresses with its well-thought-out functionality. Design that the customer enjoys as an owner every day.

CEO Hans Webbink continues to be an important shareholder in the company. Together we will continue to work on building a flourishing future for steeler yachts.

• City Steenwijk, the Netherlands
• Website www.steeleryachts.com
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