Boat Party Theme Ideas.

Host a Boat Party with These 9 Boat Party Theme Ideas

yacht club party

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If you’re seeking a unique and unforgettable way to bring your loved ones together, hosting a boat party is the perfect answer.

Picture this: a gentle breeze, sparkling waters, and the camaraderie of your closest friends and family members, all aboard a stylish boat rental (thanks, Boatsetter !) To help you start planning your best boat party, we’ve compiled a list of nine themes for a boat party they’ll never forget.

  • Nautical extravaganza
  • Tropical paradise
  • Pirate adventure
  • Under the sea
  • Gatsby glamor
  • Hawaiian luau
  • Mardi Gras madness
  • All-white party

Got your party hat on? Let’s dive right in.

Boatsetter’s happy to help—Throw your party on a boat rental!

1. Nautical extravaganza

Nautical theme boat party.

Lean into the magic of being on the water with a Nautical Extravaganza boat party theme. Think navy and white decorations, ropes, and sailor hats. Your guests can dress the part in sailor and captain costumes, or keep it simple with white attire and navy accents.

Whether you’re catering or cooking yourself, fish and chips is a simple classic, as timeless as the nautical theme! And you can spice things up with a signature Captain’s Punch or Blue Lagoon Cocktails.

2. Tropical paradise

Tropical theme boat party.

Transform your boat into a slice of serenity with a Tropical Paradise boat party. Illuminate your decks with tiki torches, hang vibrant palm leaves, and drape colorful fabrics to recreate the lush allure of a tropical oasis.

Bring this boat party theme to life with Piña Coladas and Mai Tais, served alongside coconut shrimp, Hawaiian BBQ skewers, and a tropical fruit platter!

3. Pirate adventure

Pirate theme boat party.

Plan a boat party with an adventurous twist when you set sail on a Pirate Adventure. Decorate with treasure chests, rustic maps, and skull-and-crossbones. Your crew can look the part with pirate hats, bandanas, and eye patches. For a fun activity, organize a ship-wide treasure hunt.

We recommend a themed menu with dishes like Buccaneer’s BBQ ribs and “Shiver Me Timbers” Seafood Gumbo. As for drinks, offer Dark ‘n’ Stormy cocktails, made with rum and ginger beer, or mix your own Pirate’s Punch.

4. Under the sea

Under the sea theme boat party.

Dive into the depths with an Under the Sea Fantasy theme. Use shades of blue and green, with shimmering decorations to mimic the ocean’s allure. If your guests want to go all in, encourage them to wear mermaid costumes, pirate costumes, or fish-inspired looks.

Serve up “sea-themed sips”, like an Ocean Breeze, made with blue curaçao and vodka, or a Seashell Spritzer (add edible glitter for an unforgettable sparkle).

5. Gatsby glamor

Gatsby theme boat party.

Gatsby Glamor is a gateway boat party theme idea. You can step back into the roaring twenties with a Gatsby theme, or pick whatever era excites you the most (60s, 70s, 80s, and so on!)

Sticking with Gatsby: infuse your boat with the opulence of the era. We recommend gold accents, Art Deco glamor, feather centerpieces, and a champagne tower. A live jazz band can set the tone of your luxurious affair.

Taste the twenties with a menu of Oysters Rockefeller, cocktail shrimp, and Gatsby-style canapés, complimented with Champagne Cocktails and Sidecars.

6. Neon glow

Neon theme boat party.

If you’re hosting a boat party after dark, a Neon Glow theme is the perfect way to light up the night. Illuminate your boat with black lights and fluorescent decorations. Enhance the atmosphere with neon-colored cocktails, glow-in-the-dark games, and upbeat music .

We recommend taking your boat party to the next level with a professional DJ and laser light show!

7. Hawaiian luau

Hawaiian theme boat party.

A Hawaiian Luau is another classic boat party theme idea. Your guests can kick back in Hawaiian shirts, grass skirts, and flower leis. Colorful flowers, tiki torches, and bamboo décor will transform your boat into an island escape.

A Tropical Breeze Cooler is the perfect signature cocktail for your Luau. Mix coconut rum (or coconut water for a non-alcoholic option) with pineapple juice, orange juice, cranberry juice, and a splash of grenadine for a swirl of tropical flavors.

8. Mardi Gras madness

Mardi Gras theme boat party.

Capture the vivacious energy of New Orleans with the Mardi Gras Madness boat party theme. Bedeck your boat with traditional Mardi Gras colors (purple, green, and gold) and encourage your guests to wear masks, beads, and feathers to bring this theme alive. You can curate a festive ambiance by hiring a jazz band and serving traditional Cajun cuisine.

9. All-white party

All-white theme boat party.

For our last boat party theme idea, we recommend throwing a White Party. White parties are the perfect way to create casual elegance. Decorate your vessel with whites, creams, and soft ambient lighting. Guests should wear all white to fit the theme and create a fully immersive experience.

Top it off with a menu of white-themed drinks and dishes, like White Russians, Peach Bellinis, lobster rolls, and caprese skewers.

On hosting the best boat party

These nine captivating boat party theme ideas offer endless possibilities for a remarkable and memorable experience. The intimate setting of a boat provides the ideal backdrop for you and your loved ones to celebrate. Want help planning your boat party? Read these posts:

  • 9 Best Boat Snacks
  • How to Plan a Boat Trip
  • 7 Things NOT to Bring on a Boat

Start searching for your perfect party boat with Boatsetter. We offer a wide variety of boat rentals, great for new and experienced captains. Click here to get started today!

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The Sailor's Style Guide: How to Dress at a Yacht Club

If you've been invited to a casual yacht club rendezvous, you'll need the right threads to fit in.  in this guide, we'll walk you through the yacht club attire you'll need to fit in. hint: you can find the perfect outfit head to toe with castaway.

You've been invited to a meal or event at a local yacht club, but you've never been to one before. Suddenly, the panic sets in. What should you wear? Fortunately, there are lots of options and visiting a yacht club does not mean you have to spend a lot of money just to fit in. This post will give you some pointers on yacht club attire so that you feel neither under nor overdressed, and can really enjoy yourself and have a great time at the club.

Before you even think about what to wear, check to see if the yacht club you're going to has a dress code posted online. Most of them do, and the rules can vary from club to club. The Nantucket Yacht Club , for example, requires semi-formal attire for its dinners and cocktail attire including ties for men during its dinner dances and balls. The Hyannis Yacht Club goes into a little more detail. It accepts stylish casual wear including clean, neat jeans and shorts for lunch. For dinner, guests are expected to step it up by leaving the denim at home and wearing sports coats. Different areas of a club may also have different dress rules. Bars and outdoor decks tend to more lax and allow casual clothing.

Sometimes, the easiest way of narrowing down what to wear is to eliminate what you should not wear. This is just a partial list of how not to show up at any kind of yacht club unless you want to be denied admittance or receive a lot of disapproving glares. All rules listed apply to the inside of the club, and can vary for beach and dock rulings.

Flip Flops or Going Barefoot: This rule applies INSIDE the club, or for any meal time. Most people love the beach, but going barefoot is not only unacceptable, but unhygienic.

You'll want to wear appropriate footwear such as sturdy sandals or closed toe shoes. While a lot of children and adults love their flip-flops, they may be a little too casual for a yacht club atmosphere. The most popular choice here is a boat shoe style but a bridle bit driver is always appropriate - check the latest . The lightly worn leather and pencil-curled laces fit the bill in the cool department.

Torn, Stained, or Worn Clothing: Any attire that is showing signs of wear such as rips, stains that never came out, holes, missing buttons, etc. should be left at home.

Baseball Caps and Other Hats: Most yacht clubs prefer that men remove their caps when inside the venue. Save them for the sailing excursions.

Extra points on the water if you rock the Club’s Burgee on the hat!

Swimwear: Just a no-no. Save it for the boat and the beach. A cover-up can be acceptable for the patio.

Going Shirtless: Nope!

Undershirts as Shirts: See above. You may also want to be careful about choosing a t-shirt, particularly one with graphics, when visiting a yacht club. Most prefer that you wear a collared shirt, even if it's a casual one such as a polo shirt.

Tank tops for men and any tank tops for women that are skimpy and don't hide undergarments should be saved for another occasion.

Women have a lot of options when it comes to visiting a yacht club. Linen and cotton make the perfect summer blouses. A light but structured Sleeveless Top paired with a  sweater is perfect for warding off cool sea breezes when you're out on the deck. A polo or collared shirt works well for the yacht club scene as well. You can also consider a dressy blouse that has a little bit of flounce to it. If shorts are allowed for the time and area of the club you're visiting, consider sporting  Sailing  shorts  with a cute anchor embroidery. They're cool, classy, and show off just the right amount of leg. Casual skirts and dresses are perfectly fine as well as long as they're not too short and revealing. If you're attending a party at a yacht club you may need to wear a nice cocktail dress, or a classic Tunic Dress for a day event. Special events such as balls and dinner dances usually specify what is appropriate attire on the invitation.

Don't forget to have fun with accessories! A straw handbag can complete a nautical themed look.

For most casual yacht club occasions, men can't go wrong with a collared shirt and long pants or Cisco Shorts . Pastel and preppy shades such as summer green, hurricane red, and islander blue rule here.

When casual attire is allowed, collared sport or polo shirts are always in fashion. Seersucker and linen shirts are available in several colors and patterns for summer club get-togethers. If jeans are not allowed, seersucker or cotton canvas pants are still casual and comfortable yet dressy enough for all areas of a yacht club. If you really want to show your love of nautical dressing, consider wearing a fun Embroidered Pant !

Or you can opt for solid pants but add some nautical flair with an embroidered belt . Classic summer staples like Seersucker and Madras Patches will make you the talk of the Club, in a good way!

For those chilly sea breezes and evenings, a quarter zip pullover wards off the cool air while keeping you stylish and casual.

It's a good idea to keep a sportcoat and a few ties in your closet just in case the yacht club you're visiting requires it. Opt for a fun all over embroidered jacket, or a Madras Patchwork style to really up your game.

Kids' clothing should conform to the same yacht club rules as established for grown-up guests. If you really want your son to look cute, consider dressing him in the same matching outfit as dad.

Whether you're looking to make a splash with yacht club attire or just want to look good on the boat or while meeting with friends, we have the seaside looks that you'll look and feel wonderful in for men, women, and children.

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How to throw the perfect superyacht party.

Published 20 August 2021

Looking to host an impressive party on board a superyacht? Burgess charter experts share their experience to give you inspiration and ideas to make sure your next event is an unforgettable success

The perfect superyacht party

Planning for a milestone birthday, or perhaps there's a family reunion on the horizon? Whatever the occasion, Burgess charter experts know how to help you to experience the good times that make life special. Parties are an institution in the world of yachting, with superyachts providing the ultimate platform for the most exclusive of celebrations.

Whatever the occasion, whatever the reason, nothing beats a superyacht party

Whether formal or informal, large group or intimate gathering, a superyacht is a wonderful way of bringing people together in a place where they can truly connect with one another in a relaxed and unique setting.

The Burgess charter team has scoured the world in pursuit of the best locations and yachts, and can recommend the most suitable combination to ensure your superyacht party is memorable for all the right reasons. Whether you want to throw a large cocktail party, a discreet dinner, or both, Burgess will be on hand to ensure everything runs smoothly.

Our charter experts know how to elevate any occasion to the unforgettable

From the booking of your yacht, berth, private jet, and limousine, to a variety of different entertainment options, there is a superyacht and a destination to suit every taste.

Charter yachts that welcome celebrations

yacht club party

MOONLIGHT II

A vast sun deck with big party speakers and lightshow. She has a casino too

yacht club party

Her sea-level beach club converts into a nightclub. Spa, gym, pool - she has it all

yacht club party

Large sun deck area with built-in speakers and karaoke. She has inside and outside cinemas as well

yacht club party

Expansive deck space perfect for early morning yoga on deck or late night dancing at 'Club SEANNA'

yacht club party

Her beach club is a cinema and nightclub in one. A legendary charter yacht

yacht club party

Beach club offers a sauna, shower room, day head and fully equipped bar – perfect set up for a party

yacht club party

MAGNA GRECIA

Under-the-stars cinema and sophisticated nightclub features on the sun deck

yacht club party

BATON ROUGE

Enormous sun deck converts into a disco deck with lightshow, smoke machine, DJ decks and massive speakers

Selecting the right destination

Want to party with the stars at the Cannes Film Festival? Just ask

Prefer a private desert island-type setting to celebrate with your friends and family? The  Caribbean and  The Bahamas have plenty of secluded bays in which to anchor and spend quality time with your favourite people. Here is a selection of the finest destinations to host your super, superyacht party.

You can always find a beach to call your own

Spring signals the start of the yachting season on the Côte d’Azur, with the Cannes Film Festival opening the show. From May, the Riviera lights up as A-list celebrities descend to see and be seen at arguably the most glamorous film festival in the world. The best parties are, of course, on board the most exclusive superyachts, berthed in the marina right next to the red carpet at the Palais des Festivals.

Magicians or musicians, club singers or cocktail slingers, we can add sparkle to any occasion

Further along the coast, Monaco glitters with seven centuries of regal heritage. The iconic Port d’Hercule is within champagne-popping range of the gilded principality’s world-renowned gourmet restaurants, A-list clubs, and designer boutiques. Sport is also a favourite pastime in Monaco, and the principality hosts several popular events including the Formula 1 Grand Prix in May.

As evening comes, the parties begin

Chartering a superyacht trackside at this event provides not only the best vantage point for you and your guests to watch the action, but also puts you right in the thick of the action where you can literally smell the gasoline and burning tyre rubber from these amazing cars. Burgess has the right contacts to also get you into the pit lane, rubbing shoulders with the drivers before the race, and partying afterwards at the Amber Lounge.

Despite its reputation as the  Balearics ' party-island, Ibiza has more recently evolved to be among the Mediterranean’s most glamorous charter cruising grounds. The vibe throughout the summer season is all about lazy lunches, diving off deck in secret coves, and losing yourself in the rural countryside inland. The White Isle as Ibiza is known, also offers the waterborne visitor an almost unrivalled selection of beach clubs.

There is no cooler way to arrive at Ibiza's fabled beach clubs

Arrive in style by tender and join the glitterati enjoying the sunshine and sunset accompanied by chilled music before heading back on board to celebrate in style. Alternatively, as the sun sets and the vibe picks up a beat or two, head to Ibiza Town’s effortlessly cool hangouts where you can dance until dawn to the world's best DJs.

St Barth is without a doubt the New Year’s Eve capital of the Caribbean. Always a haven for celebrities at any time of year, the island brings in the new year with impromptu New Year’s Eve 'boat hopping' parties and stops at the many beach bars that dot the island. As the clock ticks towards midnight, step up on deck aboard your superyacht for a front row seat to the kaleidoscope of fireworks exploding over Gustavia Harbour.

Ring in the New Year in impeccable style

This French-speaking island is perfect for a lavish New Year’s Eve celebration. Think cocktails on deck, al fresco dinner with friends before cranking up the sound system to celebrate the passing of midnight. Expect relaxed, short-distance cruising as you island-hop through the Leeward Islands in the days following the celebrations. What better way to kick off your year than this?

Harbour Island, Bahamas

The Bahamas offers a variety of activities for parties aboard and ashore. From local restaurants, hanging out with friends at a lively beach bar, or your very own private sunset beach party, whatever you choose to do, the Bahamian culture will facilitate, with festivals, music, dancing and colourful parades continuing into the early hours. 'Fresh up' and enjoy life Bahmian-style.

The Bahamas is a blaze of bold colours and laid-back lifestyles

Harbour Island has recently come into the limelight with the arrival of a handful of chic new places recently opening on the island. With its pink-sand beach and pretty pastel cottages, the shoreline provides a perfect backdrop to sunset cocktails on board, followed by a trip ashore to a party at the legendary Vic-Hum Club. The oldest nightclub on the island, the open-air dancefloor at this humble yet iconic destination has attracted celebrities the world over.

Choosing the right yacht

From the crew to the layout, the facilities and even the décor, there are many facets of a yacht that, when combined, will influence the success of a superyacht party. The most successful charter yachts lend themselves to any type of occasion, be it a cocktail party or formal dinner party.

Some yachts and crews lend themselves to entertainment better than others

No matter what the style of celebration, there is a yacht to suit every taste. Likewise the crew can make or break a celebration, whether because they can theme any party in a creative way, or simply because the six-star service and smiling faces will give the party the right vibe.

Birthday parties, anniversaries, retirement, there's always a reason to celebrate

Burgess yachts with bars

Whether celebrating, drinking sunset cocktails, a pre-dinner drink or watching sports events, the bar on a yacht is generally one of the focal points on board a superyacht. They come in many forms, ranging from wet bars on the sun deck to sit-up bars in the beach club, sky lounge bars and cosy saloon bars, backlit-onyx bars, and elegant marble-top bars.

yacht club party

  • FAITH's lower deck beach club bar is jaw-dropping 1 of 4 photos
  • EXCELLENCE has a main deck aft bar that also serves those in the pool 2 of 4 photos
  • SECRET has a arc of marble-topped bar right next to the entertainment space on the main deck aft 3 of 4 photos
  • Of course bars can be set up anywhere, like this one on TRIPLE SEVEN's swim platform 4 of 4 photos

Have fun with a theme

Nothing says party more than people dressing up, and themed parties are almost always popular among charter guests. They create memorable experiences – even more so when the yacht is decked out in appropriately themed decorations.

A themed event adds theatre and means everyone gets into the spirit

From an elegant James Bond-themed evening, perhaps with poker and blackjack tables set up, to a retro-style '60s party with a dancefloor and appropriate playlist, or Pirates of the Caribbean, they can revolve around just about any concept imaginable.

A '60s theme comes with a deliciously groovy soundtrack

For those cruising in the Caribbean, consider a pirate party involving all the family. Many crews are well known for the creativity and polish of their themed parties. While keeping the younger guests entertained with a treasure hunt on the beach, you can enjoy sundowners on the sand.

A pirate theme comes with all sorts of fun narratives, treasure hunts and battles

Back on board enjoy drinks on the sun deck before dining al fresco on the main deck. If you're having a larger bash in port, have your pirate outfits sent ahead and the yacht dressed with pirate paraphernalia. Canapes and rum cocktails can be served in treasure chests!

Why are pirates called pirates? Because they Arrr!

While in the Mediterranean, perhaps cruising around the  Greek islands , a toga party might involve some Greek cuisine followed by dancing, and then a movie night under the stars with Mamma Mia or My Big, Fat, Greek Wedding on the big screen. Or while in Cannes, a Bollywood party, or in Monaco why not throw a Mexican fiesta during the Grand Prix?

A Mamma Mia party while cruising the Greek Islands? Why not!

Poolside parties

On the larger more modern superyachts spa pools are generally a given these days, and although some may be limited to a sun deck jacuzzi, the largest of the charter yachts usually have all manner of water features, ranging from infinity pools with waterfalls, glass-bottomed pools, swim-up bars, and pools with counter currents.

And then you have the real party yachts, with swimming pools that turn into dance floors, and built-in DJ booths for the ultimate occasion aboard. The 73m  TITANIA , for example, hosts her guests around the pool deck bar with seating for up to eight guests, and another four seats inside the pool itself, all complete with a DJ set up to create a real pool party atmosphere.

yacht club party

  • Some yachts have a pool with a bottom that rises to become a dancefloor 1 of 5 photos
  • A glass-bottomed pool creating amazing natural light - and some great photos - in the beach club below 2 of 5 photos
  • Pools can be hubs for activity or tranquility, however you like it 3 of 5 photos
  • A glass-fronted pool is also great for fun photos 4 of 5 photos
  • A great pool is a destination feature on a yacht 5 of 5 photos

Consider your guest list

Whether your party is a small and intimate affair or a large, quayside event, most yachts can accommodate up to 12 guests while cruising and hundreds more while berthed alongside, when different rules apply.

However, understated elegance is key, with fewer guests and more quality time to socialise. In fact, 100-120 guests is often considered the tipping point of human intimacy and interaction, so keep this in mind when considering a larger gathering.

In port regulations allow yachts to welcome many more guests

Entertainment

Entertainment systems have always played an important role in the overall yacht party experience. Audio-visual technologies have changed significantly over the past decade, and the most successful charter yachts feature the most up-to-date, state-of-the-art and fully-integrated entertainment systems throughout their guest areas. 

A tiered cinema and surround sound make sure everyone gets the best experience

From indoor and outdoor entertainment facilities, and the latest audio-visual equipment (including on-demand movies and music systems available throughout all guest areas and strong Wi-Fi for streaming), to private cinema rooms and outdoor cinema set-ups, almost anything available on land is also possible at sea.

An outdoor cinema screen delivers movies under the stars

Music and speakers

Music is an essential part of any party, and whether you prefer the dulcet tones of Adele during dinner or the pumping beats of a live DJ set during a dockside party, music always sets the tone. Surround sound systems for yachts with their own dedicated cinemas have become the norm, while built-in speakers on the party deck are fine tuned to deliver the best possible audio quality regardless of the musical genre.

Most charter yachts take sound quality very seriously indeed - the best of everything

Some yachts have a dual-purpose feature - a sun deck, for example - that transforms into a party deck after dark and music entices guests from open-air dining on the bridge deck below to party upstairs. Live bands are no longer de rigeur, instead world-famous DJs can be booked by your Burgess charter broker to come on board and play their set for your guests, with some big names keen to play private gigs.

A sun deck nightclub could welcome the biggest names in clubland

Gourmet dining with your own personal chef is obviously one of the principal attractions of any charter vacation, but however delicious the dishes may be, how your meals are presented will have a huge impact on the overall dining experience.

Why not bring a Michelin-starred celebrity chef on board for a private dining experience?

An al fresco or formal dining set-up large enough to seat the number of guests invited is of course a must. For larger, cocktail events, a few different open-air dining options are better suited. The trend for celebrity chefs catering for such large events is on the rise, working hand in hand with your own superyacht chef to create the ultimate tasty menu to wow your guests.

Huge swathes of guest deck space make for stellar entertainment

For some, proximity to the ocean is a must, so why not dine in a yacht's beach club right by the water’s edge. The 62m  BATON ROUGE , for example, features an ocean-level beach club that incorporates lounging areas and easy access to the water by day, and transforms into the ultimate al fresco dining area by night.

A huge beach club, like BATON ROUGE's, can really make a charter, day and night

Alternatively, many modern yachts feature Teppanyaki grills – perfect for guests looking to experience something a little different in a tropical climate. Plus you and your guests get the chef's table experience with wonderful dishes prepared before your very eyes and served straight from the grill.

A Teppanyaki grill adds a touch of theatre to any meal

The raised aft deck seating area aboard the 56m MY SEANNA can be converted into a dancefloor complete with state-of-the-art sound. There's also a backlit bar and lounge/dining area on the bridge deck, a 10-person spa pool that has its own bar, and a beach club at water level. 

Helipads present the ideal option for a dancefloor and a huge jacuzzi to cool your feet afterwards

The aforementioned 73m  TITANIA also features a beach club, complete with sauna, which can then be converted into a nightclub to continue celebrations into the night. You could even have your make-up and hair done in the yacht's beauty salon before the evening celebrations begin.

TITANIA's beach club transforms into a nightclub after dark

Special touches make it memorable

Details make all the difference. Ambient lighting, an attentive crew, the quality of sound or the welcome cocktail, the most successful and memorable superyacht parties are those where the crews have gone the extra mile. The occasions will usually dictate the type of party and the style.

Tablescaping is just one way of elevating your entertainment experience

For example, an anniversary celebration might have a more romantic theme, with soft lighting and candles, and elegant crockery and flowers all adding to the intimate sense of occasion. A New Year’s Eve celebration or birthday might however require more of a fun or risqué theme. Whatever you want, it can be done.

Romance is in the air! It's impossible for love not to blossom

Most of the yachts in the Burgess charter fleet are designed for entertaining, with guest areas outstandingly assigned to allow for all manner of occasions according to desire. The yachts in the selection above are just afew of those recommended by Burgess charter experts as welcoming celebrations.

Your Burgess charter brokers specialise in the unforgettable

Are you planning something extra special in the coming months? Contact a Burgess charter expert and build the perfect celebration.

To find out more about Burgess’ yachts for sale and yachts for charter , please contact a Burgess broker . Alternatively, get in touch with one of our offices directly: London , Monaco , New York , Miami , Singapore or all other locations .

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How to sneak into a Bored Ape Yacht Club party

You need to own an nft that costs hundreds of thousands of dollars. or do you.

By Adlan Jackson

Illustration by Alex Castro

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yacht club party

As someone who clears out his checking account every month to pay rent, I’ve been a passive observer of the whole NFT phenomenon rather than a participant. When you can’t afford one anyway, it’s much more tempting to see the technology as a gimmick, the scene’s adoptions of language like “democratization” as half-hearted cosplay for assets available mainly to the very rich, and the whole enterprise as a scam by people too rich to get in trouble for scamming, especially when NFTs mostly look like shit. They look like the kind of thing that in the past might have earned you a modest following on DeviantArt — but these things are getting sold at Sotheby’s. 

A few weeks ago, though, erstwhile countercultural bible Rolling Stone collaborated on a “zine” with the Bored Ape Yacht Club NFTs, saying that they had “built an immersive, fantastical world” and advertised one of their creators comparing themselves to “the Beastie Boys on tour with Madonna.” Steph Curry had one. Another sold for $2.7 million. As of this writing, the cheapest one you can buy is for sale at around 50 Ethereum, about $200,000 dollars.

I got into a frenzy and skimmed a New Yorker article. It taught me that when you buy or “mint” one of 10,000 available NFTs, an algorithm sorts a bunch of random attributes to create a cartoon of a monkey (the “Bored Ape”) that, while an instantly recognizable variation on the theme, is unique. One is shooting laser beams from its eyes; the next has 3D glasses. One frowns in front of a cyan background; the next grimaces over a mauve background. By virtue of that uniqueness, it becomes an asset, and membership among the owners (the “Yacht Club”) makes it valuable. 

But what about the NFT, the thing that costs hundreds of thousands of dollars?

But the article didn’t explain their value. What was so meaningful in the apes’ aesthetic, which reminded me of Neopets? What was so compelling about the members of the de facto club that had formed among the owners of the exorbitantly priced avatars? But just when it seemed like I was doomed to my confusion, I found out parties were a part of this whole thing. 

More specifically, a “warehouse party,” held at Brooklyn Steel, which is not so much a warehouse, as it is a mid-size concert venue created and owned by the same people who run Coachella (and who just renamed the Staples Center to the Crypto.com Arena). That’s like saying you went to a supper club at Applebee’s. But I like parties, so I figured if I was ever going to find out what the deal with this NFT stuff was, as a nightlife journalist, “NFT NYC” week was my time. A Twitter employee had posted a picture the previous night of a defeated-looking James Murphy at a BAYC party.

I went to Princeton on a scholarship, so a lot of my college friends went to high school with James Murphy. So it was uncanny to see their hometown hero, a veritable titan of New York nightlife, DJing for… whatever this was. 

But my proximity to that kind of privilege made me think someone I knew might have a Bored Ape. You needed one to get in, and the blockchain is purportedly so impregnable that people are using it to unlock their apartment doors. But I’d been guested into country clubs before, and this seemed like something similar. Even in college, I always got a voyeuristic thrill from watching how the wealthy behave when they let loose and enjoyed mooching off their open bars.

My first move was to ask a friend who has posted Instagram Stories of her crypto-trading brother-in-law staring into multiple screens at a standing desk. “Don’t have one, friends sold as well,” the brother-in-law replied to her curtly. “Depreciating asset.” I tweeted, I ‘grammed, I texted college friends who had gone into the tech industry — nothing doing. Mostly, people just wondered what I was even talking about. 

Then I heard back from H, a former philosophy major who now works for a blockchain company. He thought his boss might have one — why? I explained the situation sweatily. 

“I don’t think he’d transfer it to me,” H said, and I felt like I looked silly — like I was betraying how little I knew about expensive financial assets and web 3.0 technologies that will define our society’s future. I had caveated multiple times with “I know this is super weird” and “no worries if not,” but H suddenly announced that his boss could verify his ownership online and text him a screenshot of a QR code. The boss teleworked in from Puerto Rico anyway. He said H could go in his place, and I could tag along as his plus-one. What the fuck? Holy shit. Fuck yes. Let’s fucking go. 

Hype drives value. It was the reason any of us were standing in line

At 6PM, I took the B43 bus to Brooklyn Steel as I had many times before. Just as I was stepping off the bus, though, H called me. He had wisely gone to the security to ask about the protocol for admission and had been told that they would be checking not for NFT ownership but yellow wristbands that had been given out at a prior event. What? But what about the NFT, the thing that costs hundreds of thousands of dollars? Nope, she was just checking for yellow wristbands. That might be a problem, but H and I met up at around 7 and joined the line that curled around the block.

In line, I learned my first lessons about the NFT scene. It’s not even made primarily up of people who work in tech. A guy wearing a custom blue tracksuit with his ape printed all over it said he didn’t even get the blockchain stuff and needed H to explain it to him. He was just an investor, he said. Rather than the software engineer types I was imagining, the Bored Ape crowd was full of young, eager-eyed bros, happy to strike up conversation about their own pet NFT projects. It was more like a real-life version of those Twitter spam bots that promise that a certain cryptocurrency is “going to the moon” because NFTs are fundamentally about hype. Hype drives value. It was the reason any of us were standing in line. 

It also means the actual aesthetics are shamelessly derivative. The Bored Apes themselves are a shoddy appropriation of the Japanese streetwear brand A Bathing Ape. But in line, the Yacht Club members talked up their own, non-Ape zoo-animal-themed limited avatars.

Everyone else, however, had yellow wristbands, and sure enough, another security guard advised us to step out of the line when we neared the front. “But we have the NFT,” we said pathetically, brandishing our QR code screenshot. She had no idea what the fuck we were talking about. I could not believe that, having gotten (by proxy) this one-in-10-thousand cartoon monkey worth half a million dollars, that we were not going to get let in because of, like, resort rules. But we accepted the judgment, went to the nearby bar Tom and Joan’s, and drank for an hour, talking about love. 

I joined the longest line to a mens’ room I’ve ever seen

By around 10PM, we were ready to head home. “Do you want to just go back and try one more time?” H asked. Yeah, fuck it. We decided that maybe if we persisted, we could annoy people long enough that they’d call someone who knew the value of our QR code screenshot. As we stepped into the crowd between the food trucks and the entrance, though, security waved us in without asking us to pull up our sleeves. 

The irony was not lost on me that actually getting the non-fungible token had no bearing whatsoever on us being denied entry at first or later when we got in. But honestly, I’ll be chasing the high I felt when we illicitly crossed that threshold for the rest of my life.

Brooklyn Steel was covered in tropical camouflage; over the bar, opposite the stage, a fluorescent “BAYC” logo was glowing, and blown-up Bored Ape portraits tile walls. 

The decorators had done a good job, but even when I was in the Yacht Club for the night, I couldn’t shake the feeling that the Bored Apes didn’t seem much more impressive than the art in a typical Newgrounds flash game. I figured I must be wrong, though. Art and commerce’s mingling isn’t some new scandal, anyway. I thought, maybe the next great patron of the arts is here tonight. A hundred years from now, scholarship kids at an art school will claw each other’s eyes out to take classes in a building with his name on it; tonight, he’s doing a backflip in the photo booth, picking up his Stella Artois Cidre, and heading back to the dance floor to try to grind on his coworker to “Reptilia.”

A Bored Ape attendee attempts a backflip at the photo booth

The Strokes were there, by the way. We missed seeing Beck get introduced by Aziz Ansari but got in in time to see Chris Rock try to riff on NFTs for 90 seconds and then introduce what must have been one of the first Strokes shows since their fundraisers for Bernie Sanders. “This is kind of about art, right?” Julian Casablancas pleaded from the stage. “NFTs? I don’t know, what the hell. All I know is... a lot of dudes here tonight.” The other members of The Strokes wore stony expressions and gripped their instruments like nervous high schoolers at a talent show.

Casablancas was right about the gender breakdown; I joined the longest line to a mens’ room I’ve ever seen. It was a jumble because while the organizers had booked multi-million dollar comedians to introduce multi-million dollar indie rockers, they had neglected to actually hire anyone to manage the crowd inside the venue; the Yacht Club was being run by a skeleton crew. I don’t know what I was expecting, but I had to notice the failure of the party to live up to any of the futurist promises that drive the value of NFTs. It turns out you actually can’t use the blockchain to work a door or keep a bathroom clean. You can only really do that with labor.

“Brooklyn, if you’re making more money this year than last year, make some noise!”

The relentless peer-to-peer advertising I noticed in the line continued inside as well. It’s one of the more memorable lessons I learned: though I was expecting software engineers getting loose, while the NFT crowd wasn’t cool per se, creating value in a public marketplace requires more social engineering than other tech phenomena. If you can make your ape, giraffe, or pizza popular, it could mean getting rich. So, more stickers were left in the bathroom, and more people are smoking indoors than I’ve seen at any punk show. (Weed, mostly.) And the crowd in this millionaires’ party was noticeably less white than I expected, reminiscent of the Supreme store line crowd of nerds, hypebeasts, and hustlers — diverse but without very many Black people.

And if there’s something that the makers of BAYC did right, it’s encouraging all their attendees to buy merch (that’s where you got the wristband that we don’t have, a merch pop-up). The crowd was full of black-and-white Bored Ape Yacht Club hoodies and T-shirts, which have the look of mid-2010s streetwear, just north of minimal, and the Yacht Club members wore them like frat letters. The energy was very collegiate, sloppy. The partiers didn’t seem to care much about cleaning up their messes. The ground was sticky before long, and the spilled beer smell began rising from it.

Drinks were free in the Yacht Club, and thank God, because I had already broken my pledge not to spend any more than my $5.50 in bus fare tonight by insisting drinks were on me at the bar. But we had gotten in late enough that the open bar was starting to run out. I got a Stella Artois Cidre of my own, and The Strokes had gone by then, and a DJ was playing a pretty good hip-hop set by the soundboard. You haven’t lived until you’ve heard a crowd of literal millionaires go up to Bobby Shmurda’s “Hot Nigga.” The DJ ended up being Questlove, and blessedly, he knows to play the censored version in this crowd.

Lil Baby, the night’s headliner, finally took the stage at around 1AM. Most people had left by then. I was drinking my last vodka of the night and zoning out to “Life Goes On,” though, and a small group of attendees bounced near the front of the stage, and there was something inspirational about Lil Baby’s utter lack of concern with how small the audience had grown and how utterly dry the vibe in Brooklyn Steel was. He had none of Julian Casablancas’ cool kid embarrassment or Chris Rock’s self-consciousness. He was simply getting to the bag. “Brooklyn, if you’re making more money this year than last year, make some noise!” his hype man screamed to the crowd’s delight.

I’m a taker and not a maker, so because unemployment ran out, I don’t think that’ll be quite the case for me. I think he’s got the right idea, though. On the walk back to the bus stop, I found myself a little shook by the diversity of the new class of oligarchs, their expensive sneakers, and their knowledge of Lil Baby lyrics. One of the most valuable lessons I’ve learned as a scholarship kid myself is that after spending enough time in the borderlands between rich and poor, you could still end up dying as poor as you were born, no matter how many times you party with the rich. However strained the atmosphere of people trying very hard to make a party cool because their ROI depends on it may have been, I thought I might finally be learning to emulate the money moves of the Casablancases and the James Murphies, rather than their subversive poses. They wised up at some point, whereas I still hadn’t learned. Culture is cheap, and the Bored Apes were right to turn it into a token. If only I’d bought in sooner. 

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Inside Bored Ape Yacht Club's Plans to Master the Metaverse

Bored Ape Yacht Club founders Wylie Aranow and Greg Solano talk to CNET about how they conquered NFTs -- and what comes next.

yacht club party

Over 2,000 people had crammed into a Brooklyn warehouse for the occasion. Shielded from a cold November night, partygoers indulged in an open bar lit up by the blue, green and red strobe lights pulsing through the makeshift club. Following performances by Beck, Chris Rock and Aziz Ansari, the main event of the evening was a set by The Strokes. Wylie Aronow was swaying with his girlfriend as they listened to the acclaimed New York rock band. She turned to him and uttered three surreal words: "You did this." 

Just a year prior, Aronow was living "bed to bathroom" with colitis, a disease that can cause chronic inflammation along the digestive tract. The illness forced him to drop out of college and caused him to languish for much of his 20s. Now Aronow is better known as Gordon Goner, one of the creators of the Bored Ape Yacht Club NFT phenomenon.

Along with the three other founders -- Gargamel (Greg Solano), Emperor Tomato Ketchup (Kerem Atalay) and No Sass (Zeshan Ali) -- he'd organized the show everyone was watching. They'd also gotten help from Guy Oseary, the famed manager of Madonna and U2, who signed a deal to represent BAYC the month prior. It was Nov. 4, 2021. The Bored Ape Yacht Club was scarcely seven months old. 

The concert concluded the final day of Ape Fest, a string of activities taking place in New York, tailored for holders of Bored Ape Yacht Club NFTs, which are crypto tokens that prove ownership of a digital item. Earlier events included a yacht party and an art gallery featuring NFTs from the collection. For many, that week signaled the Bored Ape Yacht Club's transformation from an online curiosity to a tangible subculture. 

"It's only in those moments of taking a break that you see how much your life has changed," Aronow said in an interview. "It just hit me so hard." 

Yuga Labs founders posing with its CEO at Ape Fest 2022.

Bored Ape Yacht Club founders Zeshan Ali (red Hawaiian shirt), Kerem Atalay (green hoodie), Wylie Aronow (charcoal T-shirt, red shirt) and Greg Solano (black hoodie). Yuga Lab's CEO, Nicole Muniz, is in the center. 

The Bored Ape Yacht Club has grown bigger than anyone could have possibly predicted. Aronow says he initially envisioned BAYC as a Web3 version of the streetwear brand Supreme. It's grown into something drastically more ambitious, mixing apparel, live events and an upcoming video game. Yuga Labs, the company the four founders formed to launch the Bored Ape Yacht Club, now has over 100 employees, and is valued at $4 billion .

Blockchain technologies like crypto and NFTs form the basis of Web3 , the supposed next generation of the internet that seeks to take control of the internet away from major platforms like Amazon, Meta and Google. But detractors say that Web3 and all of its components, NFTs and crypto chief among them, are merely Ponzi schemes, that the battered valuations of bitcoin and ether represent years of hype finally making contact with reality.

In an area where scams and fraudsters are ubiquitous — see the recent collapse of the FTX exchange and its disgraced founder , Sam Bankman-Fried — Yuga Labs aims to prove that Web3 can not only be legitimate, but is in fact the future.

"There's a Satoshi Nakamoto quote, 'If you don't believe me or don't get it, I don't have time to try to convince you,'" said Yuga Labs co-founder Greg Solano, aka Gargamel, referencing bitcoin's pseudonymous founder. "I think that's the wrong attitude. I understand that people don't understand it. We want to build the roads, the infrastructure, that makes this inherently fun." 

In the past 20 months, the Bored Ape Yacht Club has become the poster child of NFTs. Though far from their all-time high, the cheapest BAYC NFT on sale costs around $88,000, making it a hard club for newcomers to easily join. Even Yuga's secondary NFT collection designed to be more accessible, Mutant Ape Yacht Club, has a base price of just under $19,000. To create a more achievable entry point, Yuga Labs is looking to the metaverse, building a crypto-integrated game it hopes will help usher in the next generation of Web3 adopters.

It won't be easy.  

The Bored Ape and the bear market

It's a bad time to be in crypto right now. Really bad. 2022 saw bitcoin and ether, the two biggest cryptocurrencies, plunge precipitously from their November 2021 all-time highs. Ether, the cryptocurrency on which much of the NFT world relies, is down more than 70% from its peak.

The pain inflicted by the so-called crypto winter is felt far beyond the blood-red color that dominates year-over-year price graphs. The implosion of the Terra stablecoin in May wiped billions from the market , causing some ordinary people to lose extraordinary amounts of money. Things have only gotten worse since then.

November saw the bankruptcy of FTX, a crypto exchange once worth over $26 billion which earlier this year participated in Yuga Labs' latest funding round . The job of an exchange like FTX is to buy and hold cryptocurrencies ordered by its customers. How that mandate resulted in $8 billion of debt exemplifies many of the worst parts about cryptocurrency: limited accountability taken advantage of by shady founders, leading to spectacular crashes. 

In October, Bankman-Fried, better known as SBF, was one of crypto's most trusted faces. His fall from grace has inflicted enormous harm on crypto's already beleaguered reputation. Calls for regulation have been amplified, most notably by Democratic Sen. Elizabeth Warren, who warned that an unfettered crypto industry could tank the economy.

"There's extraordinary regulatory scrutiny right now, and it's only going to get worse," said John Reed Stark, former chief of the Office of Internet Enforcement at the Securities and Exchange Commission and current president of John Reed Stark Consulting. "I don't think any company that I've ever seen [in crypto] has the maturity or the wherewithal to be capable of handling that kind of regulation."

Yuga Labs is  one of many companies the SEC  looking at as it investigates the wider industry. Its challenge is not only to make Web3 accessible, but to do so at a time when both scrutiny and skepticism in all things crypto are greater than ever before.

"Yuga isn't impacted by anything that's happened directly, but what's happened is horrible and I think hurts the entire industry," Aronow said of FTX's collapse. "This was something that a large portion of the space trusted, thought was a good guy, and now we're seeing behind that mask, and it's ugly."

All Yuga Labs can do now, he said, is focus on its priorities. Its next key project is Otherside, Yuga's concept of the metaverse. While Meta, the company formerly known as Facebook, sees the metaverse as a big virtual-reality world , Yuga Labs is going in the opposite direction. To bring in the largest group of people possible, Otherside is being designed to work on web browsers — both PC and mobile. 

Like World of Warcraft, a game Aronow and Solano have sunk countless hours into, Otherside will be a large fantasy world with quests and a storyline. But it'll also double as a platform, like Roblox and Minecraft, where players often spend time building, roaming and just hanging out. 

In both Minecraft and Roblox, a large part of the virtual locales players spend time in is built by players and companies, like Nikeland in Roblox, not the game's developers themselves. The difference between these established games and Otherside is the concept of digital ownership. Items you buy or make, unlike in Roblox or games like Fortnite, are treated like digital property — you can sell them, swap them or gift them once you're done.

Gamers have thus far proven to be an unexpectedly tough sell  on Web3. Though gaming is an obvious next step for NFT technology, gamers have reacted with fury at various studios' attempts to integrate NFTs into their wares. That can be chalked up to both a suspicion of NFTs as well as a history of predatory microtransaction tactics by established gaming companies . Ubisoft, Square Enix and EA have all faced the wrath of disapproving gamers, but Yuga Labs is betting that people will come around once they experience actual digital ownership.

"People spend $120 billion each year on digital assets and games on their phone, and those are sunk-cost systems," Solano said. Once that money goes in, it can't come out. A proposed purpose of Web3 technology is to change that.

A screenshot from Otherside's first closed beta.

Otherside is Yuga Labs' upcoming metaverse game, developed for PC and mobile browsers.

Yuga's proposition is that Otherside can use crypto and NFTs to form an in-game economy that would otherwise be impossible. Items created in the game can be owned as NFTs. Selling those NFTs, or creating in-game services people use, can earn you crypto. The idea isn't to create a playground for get-rich-quick schemes, but to develop a platform where people have the same financial incentives to create a digital item as a physical item.

"There's a base idea here, which is you want to incentivize creators," Solano said. "The best things that have come out of gaming in the past 20 years or so, much of it is mods and user-generated content and stuff that they can't monetize directly on their own, [so creators are] forced away to go to Patreon." 

Solano is referring to games like Skyrim, which have enthusiastic modding communities that are over a decade old, and Dota, a full game that's actually a mod of Warcraft III. One of the most critically acclaimed games of 2021 was Forgotten City , a mod of Skyrim. 

Aronow and Solano couldn't give a firm release date for Otherside, insisting rather that the platform will open up incrementally. Adopting the decentralized ethos of cryptocurrency, it'll be built alongside its community, with regular "Voyager Trips" — closed betas — informing how it's built. 

Crucially, despite it being a Web3 game, you won't need crypto or NFTs to play it. 

"Otherside is very much an open platform and an open world," said Yuga Labs acting CEO Nicole Muniz, "because we're looking at the entire ecosystem, and we want to onboard the next 100 million users onto Web3."

Muniz will step down as CEO in the first half of 2022, replaced by Activision Blizzard's departing president and COO , Daniel Alegre. 

Otherside is ambitious, and its success is far from assured. But Yuga's efforts are worth paying attention to. The speculative bubble that has enveloped the NFT space for much of the past two years has aroused fierce debate over whether there's any actual, mainstream use to the technology. Whichever way it goes, Yuga's metaverse bet will prove someone right.

Six NFTs from the CryptoKitties collection.

Six CryptoKitties.

The world's first ethereum game

NFTs have been linked to gaming almost since their very inception. In November 2017, amid the mania of bitcoin approaching $20,000 for the first time, a firm called Axiom Zen launched an app called CryptoKitties on ethereum. It was billed as the world's first ethereum game.

CryptoKitties allowed people to own cartoon cats as tokens on the blockchain. Among the first notable NFT collections, it posed the question: If currency can be owned as tokens on a blockchain, why not digital assets? 

CryptoKitties was a proof-of-concept experiment, but calling it a "game" is a stretch. Axiom Zen allowed around 35,000 CryptoKitties to be minted in the year following the app's launch. If you bought two, you could breed them to create a third CryptoKitty. What a kitty looked like depended on the traits of its parents. Some traits were rarer than others, making some CryptoKitties more valuable than others. 

At its height, CryptoKitties was popular enough to crash the ethereum blockchain , which wasn't efficient enough to deal with the transaction demand. But interest died off after a few months. 

"I bought a couple [CryptoKitties] back in 2017, but it was kind of this blip," said Solano. "It captured crypto Twitter for a moment, everyone was talking about it when it came out, then the model just wasn't there. … I kind of just forgot about it." 

Solano had only been into crypto for a few months when CryptoKitties launched, having invested a few hundred dollars in ethereum alongside his brother-in-law on a whim in autumn 2017. Curious about cryptocurrency, Solano joked that he "put the hook in" Aronow, knowing that Aronow, once sufficiently titillated by a new idea, would tirelessly research the topic and "crush you with all the stuff he dug up about it."

Aronow's propensity for falling down rabbit holes, for immersing himself in various virtual worlds, is in large degree related to his battle with colitis. He dropped out of college due to the disease, and said he spent much of the next decade stuck at home.

"There were periods of peaks and valleys, times where I was more than capable of going outside," he explained. "But for the vast majority of that, I was bed to bathroom."

It was only in early 2021 that Aronow's condition abated, which he chalks up to a combination of Western medicine, alternative medicine and diet. It was almost exactly three months after he started feeling better, Aronow said, when he got a text message from Solano: "Hey, wanna make an NFT?"

16 of the 10,000 pixelated CryptoPunk NFTs.

Sixteen of the 10,000 CryptoPunks. The NFT collection launched in 2017 for free. They now regularly sell for six figures. 

The NFT playbook

CryptoKitties aroused a huge amount of attention for a few months, but the longterm NFT success story of 2017 was CryptoPunks. 

Launched for free by Larva Labs in 2017, it's a collection of 10,000 pixelated avatars that's considered the first profile-picture (PFP) collection. It's famous for encoding traits into the tokens — different hairstyles, accessories and clothing — making some more valuable than others. In many ways it wrote the playbook followed by NFT creators four years later. Most NFT volume comes from such PFP collections, and most of those collections feature around 10,000 pieces.

Aronow and Solano were inspired by CryptoPunks, and followed many of its cues. But in creating the Bored Ape Yacht Club, they ended up writing the NFT playbook's second edition. 

BAYC boasted a few key differences from other early 2021 projects. For instance, every Bored Ape Yacht Club NFT costs 0.08 ether, about $230. At the time, so-called "bonding curves" were in fashion, where the price of minting an NFT went up as more were sold. In one egregious example, the first NFTs cost 0.1 ether to mint, while the last cost 100 ether. 

The Bored Ape Yacht Club also came with a roadmap. While CryptoPunks began and ended with art, BAYC promised prolonged benefits to owning the NFT: merch drops, access to games and more. 

Last and perhaps most crucially, buying a Bored Ape Yacht Club NFT also meant buying the IP for that ape. The most famous example is actor Seth Green, who's working on a sitcom featuring his ape . One BAYC owner used their simian as a mascot for a burger restaurant ( Bored and Hungry ), while a pair of friends bought an ape and, creating a backstory for it, turned it into an author, writing a whole book (Bored and Dangerous) in character . Just this month Adidas used its ape, who it named Indigo Herz, in its World Cup advertisement. 

Karim Benzema eats cereal from a box adorned with Adidas' Indigo Herz Bored Ape.

Adidas' Bored Ape, Indigo Herz, had a cameo in the company's recent World Cup 2022 ad. 

Holders of Bored Ape NFTs are incentivized to use their ape to expand the brand. The more that image is spread, the more valuable, in theory, the NFTs become. That's good for holders and for Yuga Labs, which takes a 2.5% cut from every BAYC NFT sold. Whether this works in the long term is anyone's guess, but it's a type of crowdsourced marketing that only exists in NFTs right now.

What didn't take off, however, was the feature that Aronow and Solano actually built the Bored Ape Yacht Club around.

When they agreed to "do an NFT," among the duo's first ideas was an NFT that would grant access to a shared canvas. The hope was that a community could form around an artwork everyone contributed a piece to — an idea Muniz, a longtime friend of Aronow who at the time was advising the pair, called "special" and "a little pretentious."

Muniz sensibly guessed that the first thing anyone would do is draw a dick on the canvas, and encouraged Solano and Aronow to work backward from that presumption. 

The shared canvas eventually became the bathroom wall of a dive bar. That dive bar eventually became part of a yacht club. That yacht club eventually became located in an Everglades swamp, in homage to the pair's Miami upbringing. The yacht club would be populated by apes, cartoonishly embodying the crypto slang "ape," an affectionate term for investing money without doing any due diligence first: "I just aped into this coin. I have no idea what it does."  

The "bored" part was inspired by crypto Twitter. The pair became fascinated by crypto traders they knew to be worth millions who would spend all their time shitposting on the platform.

"There was something deeply fascinating about someone who would post all day about cryptocurrency, and just have like a cat profile picture or whatever, who you could cryptographically verify was worth millions and millions of dollars, and late at night they would be like, 'Who wants to play League of Legends with me? I'm bored,'" Aronow said.

Solano and Aronow paid five artists to design the ape traits. These would be fed into an algorithm, which then generated the 10,000 cartoon primate avatars the world has come to know and love/hate. Two friends, Zeshan Ali and Kerem Atalay, were brought on to write smart contracts and handle the tech side of things. Ali and Atalay are Yuga Labs' other two founders. 

The upfront cost of the Bored Ape Yacht Club NFT launch was about $40,000. Months later, after it had become an unexpected success, each of the five artists got paid an additional $1 million for their work. (Seneca, the lead designer, contends her payment was "not ideal." )

Buying an ape would come with the ultimate enticement: the ability to add a pixel to the club's dive-bar bathroom wall every 15 minutes. 

"As absurd as it is," Solano said, "that was our way of pushing the space forward at the time."

The bathroom wall collage never took off — but the collection sold out in under 24 hours, generating $2.3 million for Yuga Labs.

A man showing his Bored Ape Yacht Club tattoo at Ape Fest 2022.

Ape Fest 2022: One of many Bored Ape holders to get a tattoo of their ape. 

Bored Ape summer                                   

Josh Ong bought a Bored Ape during the collection's opening sale, paying $235 plus a $15 transaction fee. He still holds it — as I look on OpenSea now, there's an offer on Ong's ape for $85,000. Ong, who's known for wearing the same Hawaiian shirt that his ape dons, said he was curious about the idea of crypto tokens granting access to online communities, and liked the BAYC art enough to drop 0.08 ether on it. 

The Bored Ape Yacht Club collection did well in the months following launch. Its floor price, which is measured by the cheapest any owner has their NFT listed for, fluctuated between $3,000 and $15,000 until July. But, Ong recalls, it really got going that August when Steph Curry bought an ape for $150,000. Not only did the NBA star use his NFT as a profile picture on Twitter, where he has 17 million followers, he joined and chatted with other holders in the group's Discord, the messaging platform on which most NFT activity occurs.

Many more celebrities would buy into the Bored Ape Yacht Club and use their NFTs as a profile picture, including Justin Bieber, Timbaland and Gwyneth Paltrow. Not all of the attention celebrities drummed up for the BAYC brand was positive. A January segment on the Tonight Show featured host Jimmy Fallon comparing his Bored Ape with Paris Hilton's. The interaction was mocked online, and some like Stark criticized it as an example of market manipulation.

Still, the higher the Bored Ape Yacht Club's floor price rose, the more celebrities flaunted their apes on social media, the more owning an NFT came to resemble an actual elite club pass. 

The day after Curry bought his ape, Yuga dropped the Mutant Ape Yacht Club. All BAYC holders were gifted a vial of mutant serum. That serum could be saved or could be used on their existing Bored Ape to create a new Mutant Ape Yacht Club NFT.

A Bored Ape NFT next to its Mutant Ape counterpart.

A Bored Ape on the left, a Mutant Ape on the right. 

The Mutant Ape Yacht Club was designed to both reward holders and to make the brand more accessible. By that time, the Bored Ape floor had risen to a level that made it prohibitively expensive even for those deeply convinced of the future of NFTs. The MAYC collection consisted of 20,000 NFTs: 10,000 from vials airdropped to BAYC holders, and 10,000 that were sold to the public. 

The public sale was a Dutch auction starting at 3 ether, or about $9,000. It sold out almost immediately, netting Yuga Labs another $96 million .

Around that time, Ong held one of the first offline Bored Ape Yacht Club meetups. It was a small affair: A few friends he'd met in the group's Discord were going to be in New York for an NBA game. They thought about ways to market the Bored Ape Yacht Club, ways to bring the disparate community together. Ong organized two more meetups before thinking big: an actual yacht party.

Ong got the founders on a Zoom call. "We had this crazy idea to throw an actual yacht party at NFT.NYC [in November]," he told them. "And if Yuga wants to be involved, if you wanna put up some money…"

"They looked at each other, they'd just finished the Mutant mint, and said, 'I think we can cover the bill.'"

The idea turned into Ape Fest, a party that for the past two years has taken place concurrently with the NFT.NYC convention. In 2021, Ape Fest consisted of a yacht party, an open gallery featuring artwork from the Bored and Mutant Ape collections, and the Strokes-headlined Brooklyn warehouse party to cap it all off. 

The founders were unsure about how much demand there would be, how possible it would be to transfer energy from Discord to real life. When they arrived at the gallery space where Ape Fest wristbands were being given out on day one, they found a line wrapped around four city blocks. Solano helped give out wristbands. Because the founders were still pseudonymous, most people assumed he was venue staff — someone even asked if he was a Yuga intern. 

Later, Ong recalls, when artworks were being set up in the gallery, Aronow entered the room to help, but was blocked by security.

"He got bounced from his own event," Ong chuckled.

Doxxed Ape Yacht Club

Aronow and Solano made the decision to remain pseudonymous at Ape Fest 2021, not making their real identities as BAYC founders known. Looking back, they now say they were "overthinking it."

For better or worse, pseudonymity is a foundational feature of Web3 culture. The Bored Ape founders originally "doxxed" themselves after discovering that a BuzzFeed reporter who'd uncovered Aronow's and Solano's identities intended to publish a story about them.

Got doxxed against my will. Oh well. Web2 me vs. Web3 me pic.twitter.com/uLkpsJ5LvN — GordonGoner.eth (Wylie Aronow) (@GordonGoner) February 5, 2022
Got doxed so why not. Web2 me vs Web3 me. pic.twitter.com/jfmzo5NtrH — Garga.eth (Greg Solano) (@CryptoGarga) February 5, 2022

Bad actors frequently use the pseudonymity that's accepted in Web3 for ill ends. Sketchy founders are able to create a project, be it a cryptocurrency or an NFT collection, make money, vanish before fulfilling whatever utility they promised, and then repeat the process. I asked Muniz, Yuga's current CEO, if pseudonymity becomes a liability for a company with the size and mainstream ambition of Yuga. 

"We really think of Yuga as an experiment on Web3 values," Muniz said. Web3 isn't just about owning your digital assets, she said, but owning your identity too. It's a principle applied to both the products Yuga makes and the way the company itself runs. 

"We have people on staff that are fully pseudonymous, I don't know their real name. I could, as CEO, go to HR and say, 'I wanna know this person's name,' but I would never do that. … The 'real identity' thing, I can't speak to what other people are doing, but I do think people should have that choice. You should be able to own your identity." 

Aronow and Solano rejected the suggestion that there was anything untoward about their pseudonymity. 

"Number one, three months before we ever launched the collection, we were an LLC registered in Delaware and the state of Virginia," Solano said. "We were never hiding, we were just pseudonymous. We were just interacting in a way that frankly is very natural in the space and very natural to what a lot of people of our generation that have grown up playing MMORPGs, or living on AIM." 

Welp, here we go... Hey, I'm Zeshan. Nice to meet y'all (: Web2 me vs. Web3 me pic.twitter.com/0AnqurQ1el — Sass (Zeshan Ali) (@SassBAYC) February 8, 2022
Seems like the cat is out of the bag anyway, so... Hi, I'm Kerem 👋🍅 web2 me vs. web3 me pic.twitter.com/v7i4JDCTlc — EmperorTomatoKetchup (Kerem Atalay) (@TomatoBAYC) February 8, 2022

The issue of pseudonymity is polarizing even within the NFT space. The wisdom of the accepting the practice was questioned in May when the founder of a popular collection, Azuki, was discovered to have started and abandoned two previous NFT projects . "I wouldn't trust anyone who's not doxxed," a former Pixar designer-turned-NFT creator told me at NFT.NYC in June. 

The Bored Ape founders were doxxed for four months by the time of NFT.NYC 2022, and would no longer be confused as interns. Yuga's founders spent Ape Fest 2022 in June being crowded by community members eager for selfies and autographs. 

Their personal space wasn't the only thing more crowded that year. Ape Fest was another example of the NFT industry at large following Yuga's path. At NFT.NYC 2022, NFT brands competed with one another to host the biggest party with the most famous guests. Madonna performed at World of Women's NFT.NYC party, while Doodles' show featured an announcement that Pharrell Williams was coming on as chief brand officer, which preceded a performance by The Chainsmokers. 

Meanwhile, Ape Fest 2022 turned into an actual music festival, with four days of performances by the likes of Lil' Wayne, LCD Soundystem and The Roots. It was headlined by Eminem and Snoop Dogg debuting a music video in which they transform into their Bored Apes. 

Eminem and Snoop Dogg performing at Ape Fest 2022.

Ape Fest 2022 was headlined by Eminem and Snoop Dogg debuting a new video featuring their Bored Apes. 

Building the club

When Aronow and I first spoke, I asked him what he thought about the wave of NFTs making promises they were never actually going to keep. Various collections have claimed improbable goals of disrupting fashion, fitness and gaming. In response, he told me about DentaCoin.

In the 2017 crypto bull run, while he and Solano were on crypto Twitter every day, Aronow encountered a cryptocurrency called DentaCoin. It claimed it would forever change the dental industry through blockchain wizardry. It may have sounded plausible to the uninitiated but, to people in crypto, it was an obvious and absurd marketing tactic. 

"There's a lot of feasibility for the future use cases of NFTs, but with every bull run comes the DentaCoin," Aronow said. "There's always the people who are going to try and take advantage of a situation, and it may not be easy for the public to suss out what's legitimate and what's not." 

There were dozens of NFT collections being pumped out each day in the months following Bored Ape Yacht Club's success. Few register on anyone's radar. I asked the Bored Ape founders how much of their success could be chalked up to being at the right place at the right time. There was a brief moment of silence.

"We didn't sleep at all afterwards," Solano said of the period following the April 2021 BAYC launch. "We spent that whole summer, and eight months later, working 14 hours a day." It was nearly 8 p.m ET and the sound of Slack notifications popping off was easily audible in Solano's background. 

Aronow added: "Within a few months of selling out, we were in Garga's mom's backyard in the middle of the summer heat, packaging up hats and T-shirts, figuring out how to fulfill merch orders, in the middle of COVID. 

"And then, shortly after that, throwing a giant festival on a yacht and a giant Brooklyn warehouse. I hadn't worked in a decade, Greg was a book publisher, Zeshan and Tomato were software engineers, and we were figuring out how to throw major concerts months after selling out the collection," Aronow said. 

"You make your own luck." 

Despite helming the most lucrative NFT collections, Aronow and Solano insist the grind of building a company — of working 14 hours a day, every day — means not much has changed. It's only during the occasional break, like watching The Strokes play at a gig you organized, that it hits you.

"It's probably been much more surreal for my wife than it has been for myself," Solano said. "She'll overhear a conference call and be like, 'Was that so-and-so? That's crazy, you're talking to these people,' and I'm just like, 'I don't know, I gotta get to the next meeting.'" 

If anything in life has changed, Solano says, "it's just a shitload more Uber Eats." 

Web3 Disney

Yuga Labs has conquered the NFT world. The Bored Ape Yacht Club is the second biggest NFT collection of all time, and Mutant Apes the third. The only collection to surpass BAYC is CryptoPunks, buoyed by its historical significance as the first notable NFT set.

And in March of this year Yuga Labs bought CryptoPunks, the ranked No. 1 in trading volume of any NFT collection ever, off Larva Labs, along with another popular collection in Meebits, ranked No. 11.

"I like to use the analog of Web3 Disney," said Muniz, who was appointed Yuga Labs CEO in February of 2022. BAYC is Yuga Labs' Mickey Mouse, Muniz explained, while CryptoPunks and Meebits are the company's equivalent of the Star Wars and Marvel acquisitions. Otherside, the metaverse platform Yuga is building, is like its Disney World. 

Screenshot of the top 10 NFT collections by volume on marketplace OpenSea.

Of the 10 top NFT collections of all time, Yuga Labs owns 5: CryptoPunks, Bored Ape Yacht Club, Mutant Ape Yacht Club, Otherdeed for Otherside and Meebits.

I asked if there's any contradiction in a Web3 company owning a set of collections that are responsible for between 30% and 40% of the market volume.

"This is where we're not like Disney," Muniz answered. "We might own 30% to 40% of the market, but also our holders own 30% to 40% of the market, and I mean that in an IP sense. Our collections are some of the only collections that truly give away IP rights. … You have exclusive commercial IP rights, and that also means, by the way, Yuga does not." 

She brought up the example of the art galleries at Ape Fest, which showcase various Bored and Mutant Apes. In each case, Muniz said, they had to ask for the holder's permission to use the ape. When Adidas put its ape, Indigo Herz, in its World Cup ad, Solano said, they didn't need to ask Yuga Labs first. 

"The biggest condition for us doing that deal is that we would be able to decentralize the intellectual property," Solano added. Prior to Yuga's acquisition, Larva Labs retained IP rights to CryptoPunks. "That was the thing that was most important to us. That was the thing that underpinned our reasoning for all of this."

This success, as lucrative as it's thus far proven to be, is limited by its concentration on NFT circles. To grow from here, Yuga needs to onboard more people to NFT space — or make a product that appeals to people who would never buy an NFT. Otherside is designed to be the solution to both problems. 

A big birthday break

The Bored Ape Yacht Club rang in its first birthday in a big way: by breaking ethereum. On April 30, 2022, Yuga hosted its biggest public sale yet when it launched its Otherdeed collection. Unlike the Bored and Mutant Ape collections, these NFTs aren't designed to be used as profile pictures. They're deeds for virtual land in Otherside.

Buying an Otherdeed NFT comes with two benefits. First, holders are able to participate in Otherside's beta tests, give feedback and inform how the game is ultimately made. Second, once Otherside is live, the plot of land depicted in a holder's Otherdeed NFT will become theirs in the game.

Yuga is still in the first of three development phases for Otherside, so can't confirm the precise parameters of land ownership. Other Web3 metaverses, like Sandbox, allow players to use their land to set up shops, farm resources, build accommodation, rent spaces out for events and host advertisements. 

In total, 55,000 Otherdeeds were sold, raising about $320 million for Yuga Labs. But ethereum proved unable to handle the load, and was inaccessible for about three hours. Many people paid $1,500 in fees for transactions that failed — meaning they were unable to mint their NFT — showcasing a glaring weakness of blockchain technology. 

Four Otherdeed NFTs.

Four Otherdeed NFTs that represent plots of land in Otherside. There will eventually be 200,000 Otherdeed plots. 

"It's incredibly challenging," Solano said. "We knew the right thing to do would be to reimburse people for lost gas fees, so that was a huge priority for us." Yuga Labs paid $265,000 in refunds for people who paid ether for failed transactions. 

"It's the insane level of demand we've experienced at different points, the same way when we had lines four ways around the block," Solano added. "It's like, 'Wow, amazing, people want to come see this,' but also 'Fuck , we have lines four ways around the block.'" 

Otherdeed holders — of which there are just under 34,000 — are sure to be excited about Yuga's metaverse. Overcoming the wider public's uncertainty, suspicion and resentment of NFTs will be the true test. 

Stark, the former SEC enforcer, questions whether the NFT space can untether itself from rampant speculation. "Once you turn it into a marketplace it's no longer a place where people play the game, it's a place where everybody's trying to get cool stuff so they can sell it for more money," he said. 

"If you want to flex with some really cool-looking cartoon character, that's your world, have at it. I think that's not the reality. … What everybody is selling is this notion that you're gonna get rich."

Yet in other areas where NFTs have historically been criticized, substantial progress has been made. A common, justifiable objection to the adoption of NFTs has been the enormous carbon footprint of ethereum, the blockchain on which most NFTs are built. But in September the blockchain adopted a proof-of-stake consensus mechanism, changing the way new cryptocurrency is "mined," lowering its carbon output by over 99%.  

"If that was truly where the reticence lied, that's now been solved," Solano said. "Have feelings changed as drastically as the facts? Not yet." 

Muniz is confident that the technology will eventually win people over, that we're still at the "56k modem" stage of Web3. Aronow is aware of the baggage that terms like "NFT" and "metaverse" come with, and says the names might eventually be changed to be more palatable to mainstream audiences. But regardless of the name, Aronow says that eventually people will see the inherent value of owning their digital goods.

"It's only a matter of time before a company, hopefully ours, is going to demonstrate that value through a really fun game," he said. "That's going to open the flood gates. There's no going back from that moment."

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Dressing for a Yacht Club Party

Lucky you!  You have just received an invitation for your very first yacht club party.  For most people this brings up the question “What on earth do I wear?”.  Have no fear!  We work with many yacht clubs to make sure their members look sharp with custom ties and scarves .  Here are some of our style tips to help you navigate the waters of yacht club fashion and pull together an amazing outfit.

Yacht Club Wear – Do Nots

While yacht club attire can vary by club and time of day of the event, there are certain items that just won’t do.  You should always avoid the following:

  • T-Shirts / Tank Tops
  • Revealing clothing (i.e. cut-off shirts, mini skirts, etc)
  • Wrinkled or otherwise “sloppy” attire

Also, while you may be tempted to don an ascot or jaunty captain’s hat … don’t.  For most people this will come across as cliche rather than sporty.  Classic styles, nautical colors and smart layers are the best way to go when building your dock-side ensemble.  You can also shop many of the clubs’ stores for shirts and ties embellished with the club logo.  

Yacht Club Wear –  Dos

Hopefully, your invitation indicates the dress code.  But if it doesn’t, there are two general rules of thumb.  If the party is during the day, then select attire in the “country club casual” category.  If the party is in the evening, opt for traditional cocktail party wear.  

Country Club Casual for Men

A classic polo or Oxford shirt is the standard for men.  Shirts should be clean, in good condition and neatly pressed.  These should be worn with black slacks or khakis.  When it comes to shoes, loafers in brown or black are the most popular choice.  A less popular but also acceptable footwear option is a pair of leather boots in black or brown.  Some yacht clubs require blazers even for daytime events.  To be safe, check the attire requirements posted on the club’s website or call them prior to the event.

Country Club Casual for Women

Just like men, polo shirts paired with well-cut slacks are an acceptable option for women.  Women can also choose a tailored blouse worn with a knee-length cotton skirt for a slightly dressier look.  Another popular ensemble is a simple summer dress with minimal accessories.  A cashmere sweater is the perfect outer layer to protect from cool breezes.  Ballet flats are the top shoe choice when dressing country club casual.  

Cocktail Attire for Men

While not as formal as black-tie, cocktail wear is decidedly dressier than daytime apparel at a yacht club.  Dress slacks with a jacket and tie or a full suit are both appropriate options for an evening event.  Choose neutrals and subdued tones over bright colors or prints.  Men should accessorize with a black leather belt and matching shoes.  Stick with a loafer or Oxford style shoe and be sure your socks coordinate with your pants.  

Cocktail Attire for Women

Cocktail dresses should be knee-length or midi-length in a solid or very subtle print.  If you are having a tough time finding the right color, the quintessential “little black dress” is always a smart choice.  Another popular trend for evening events is a formal women’s pant suit.  When it comes to accessorizing, less is more.  Choose a single statement piece of jewelry rather than a multitude of pieces and opt for a clutch instead of a shoulder bag.  Heels, dressy sandals, and ballet flats are all acceptable shoe options.  

Whether your event is a casual Sunday brunch or a more formal evening affair, our quick tips will help you create the perfect yacht club outfit.   Contact us today to create your own custom yacht club wear !

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(310) 827-2220

Six Tips For Planning Your Yacht Party

Planning a yacht party is no easy feat, but it can be with these six simple tips (and our FantaSea Yachts team to guide you along the way). Since 1980, we’ve had Southern California covered with our Marina del Rey party yacht rentals — from the ever-popular yacht wedding and celebratory yacht rentals to the premier Los Angeles yacht party . Ready to start planning? It’s smooth sailing (pun intended) from here on out!

Build your guest list

Big bash or intimate affair? Determining a headcount right from the beginning will help ease the headache of unaccounted for space issues and expenses. This will also help determine the best yacht rental for your soiree — not to mention your budget!

Here are some suggestions for putting together your guest list. 

Initial planning for your guest list could include everyone that comes to mind. Basically, you start big and pare down depending on the yacht size, budget, and event. A retirement party might include employees as well as their significant others. On the other hand, a corporate team-building event would limit guests to employees only. 

For weddings, you could start with an A list and a B list where the A list consists of close family and friends. The B list consists of everyone else like extended family or business associates. The A list gets the first round of invitations.

Envision your space

Take time to think about the layout of your space. Popular requests include a dance floor, lounge area, formal seating, bar station and dessert table. And, of course, if you have something else in mind, we’d love to hear your ideas! It’s important to envision how your space will be used. This allows you to envision how certain areas might affect the flow of your event and where you might want to avoid bottlenecking and excessive crowding. There are many ways to customize space when you rent a yacht in the Marina.

To theme or not to theme?

Yacht party themes can be general or ultra-specific – both types have their advantages. Mardi Gras or the roaring 20s? Dora the Explorer or Frozen? Refined elegance or 70s disco party? Or do you prefer to keep it simple and focus on certain colors and hues? 

The advantage of having a detailed and specific theme is that it eliminates possible confusion for your guests. Everything from dress, food, formality can be included under the umbrella of a theme. Think of it as a party blueprint. 

On the other hand, a less restrictive theme creates an ambiance that complements your event – under the stars with twinkle lights for an evening yacht birthday party or shimmery silver colors for a wedding anniversary. 

Whatever you decide, the theme will set the tone for your event. And a theme will help build your accents, decor, and other creative touches. Once you set the course, the fun is in the details.

Customize with details

Speaking of details…don’t shy away from them. Whether it’s using an inside joke as the name of your signature cocktail , a customized dessert table or incorporating family heirlooms and photos at your celebration, the magic…as they say…is in the details. This is your chance to wow your guests with personalized efforts that will leave a lasting impression. Your Los Angeles yacht party can show your personal touch. Embrace it!

Delight with entertainment

Do your guests like to swarm a dance floor? Book a DJ that will get your crowd moving. Or do you like to move to live beats? From large big bands to smaller trios, live entertainment can seamlessly take your event from dinner to dancing. Planning a kids party? Welcome a magician or your child’s favorite character aboard.

Other ideas include cigar rolling, spirit tasting, poker tables and lawn games like cornhole (we’ve held games on our FantaSea One skydeck!), all of which are popular ways to keep your guests smiling and buzzing with energy. The possibilities with a yacht party are endless.

Consider your guests

There are a multitude of ways to make your guests feel special. From gluten-free to vegetarian to vegan, there is no shortage of ways to accommodate your guests with a delicious meal that meets their dietary restrictions. Collect those requests with your RSVPs. Accessibility needs? Address those from the start to ensure a comfortable environment. Hosting an open bar? Consider partnering up with a rideshare company to offer a promo code to your guests. These are different ways to make your guests feel valued, important and truly connected to your celebration.

Ok, sign me up! What’s next?

Ready to rent a yacht for a party? There is nothing quite as unique as a Los Angeles yacht charter and we’re the team to help bring your unique vision to life. We invite you to give us a call at 310-827-2220 or click here to submit an event query form to get you one step closer to hosting your dream bash.

People Also Ask:

What do you bring to a yacht party? We take care of everything, but, depending on the occasion, guests could bring items like sunscreen or a light jacket for cooler weather. Our expert planners will ensure your guests know what to expect well in advance of your yacht party.

How much does a yacht party cost? Depending on the number of guests, the day of the week, and catering selections, an event could be anywhere from $150 – $200 per person.

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Water tours have never been more prevalent than they are today. Due to COVID-19 and protocols, humans lost two years of outdoor activities. Now that the world is getting back to normal, new forms of enjoyment are being tried and tested, and what’s better than a party on the beach. A boat club is an excellent way to get in on the fun. One of the most remarkable ways to take advantage of a boat club is to pick a yacht and throw a theme party for everyone on it. Here are five NYK Daily remarkable ideas for a naval party:

Disco on the Water

The night calls for an all-night disco, and to keep it authentic, spin the tunes instead of playing them from a laptop, iPod. Think Liza Minnelli satin, Donna Summer dresses, and Andy Warhol’s black suit and wide tie. Have a sexy couples disco dance contest. Another decent suggestion is to put out a few of the Simon electronic memory games, as the device debuted in 1980 at famous discotheques. This disc theme can really get as wild as the club itself, but as long as no one hides any money or drugs in the ceiling, all should be good. LED message board letter signs, LED bottle presenters, and interchangeable letter board LED signs from  Hypemakerz on your yacht party to add more attraction and disco vibes to your party.

1920s Casino Night

A yacht is perfect for creating a casino, as many genuine casinos operate on the water. Keep the dressing glamorous with feathered boas and fedoras. Throw on some old country music to set a rich mood. Some other suggestions include setting out cards and dominoes for Canasta (with free instruction books), as both games became popular in the 1930s. Strings of pearls draped around numerous fixtures plus peacock feathers harken back to this festive era. Finger food like stuffed olives, mushrooms, and deviled eggs work well for this night.

Celebrity Night

A fancy celebrity night theme is sure to keep tourists guessing who’s who because, in all honesty, a lot of celebs don’t look like stars! However, with a change of swagger and little creativity, it likes to evoke big-time stars. Another variety of this would be Favorite Character Night. This theme might be a little simpler for people to pull off because so many iconic characters also have beautiful costumes, making them instantly recognizable. Since most famous and prominent movie stars spend a lot of time in L.A., West Coat fare like ramen noodles, sushi, frozen yogurt, and tacos fit best.

Tacky Couples Get Together

This theme requires that tourists pull out all the stops to look as bad as they perhaps can. The costumes on this night can include hideous clothing, bad wigs, awful makeup, and terrible fake teeth. A rousing game of Twister will have all the guests savoring an eye-full for sure. As far as delicious food goes, it’s best to present pre-packaged delights and maybe even some colorful jello molds. The music on this can be from any era, but make sure to throw in brilliant 70s tunes.

Viking Rampage

Real Vikings might have seemed a bit out of place on a boat club yacht, but party Vikings will enjoy getting aboard. This party will really stand out if the food features raven banners set on top of it and if there are fake (not blunt) swords and Viking axes (fake replicas, please) set around the iconic, memorable yacht. As far as food goes, delicious barbecue fare just seems to fit this early medieval theme so well. Since tourists should dress like Vikings, normally, no one can come aboard without a Viking helmet.

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The Top 6 Unforgettable Tulum Yacht Party Experiences

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If you are looking for the best Tulum yacht party experiences, you’re in the right spot. 

I’ll go over the best yacht party options in Tulum for your budget and group size.

Why read this? I lived in Mexico for 3 years, and during this time spent a few months living and working in Playa del Carmen so I know my way around Quintana Roo (including Tulum).

Top Tips To Know Before Booking Your Tulum Yacht Party Experience

  • Most yacht parties in Tulum happen during the day to make the most of the amazing weather and other activities like swimming and snorkeling.
  • Most yacht rental tours and companies offer food and an open bar – the key things you need for a yacht party. 
  • Most yacht rental companies will also offer upgrades for yacht parties, such as a premium bar, DJs, and decorations. 
  • The closest marina to Tulum is Puerto Aventuras (35-40 minutes north of Tulum), so look for a company that offers transportation from your hotel or resort. 
  • Private parties will be much more expensive, unless you have a large group to share the costs.

How To Choose Your Tulum Yacht Party Experience 

tulum yacht party

Decide Whether You Want A Private Or Shared Experience

Before you book, you need to decide between a private yacht party and a shared yacht party:

  • Private Yacht Party : A private yacht party means you’ll be renting the entire yacht for yourself and your group. This is a great option if you’re traveling with a large group, want privacy, or have specific plans for your party. This option is usually more expensive , but it provides a personalized experience.
  • Shared Yacht Party : A shared yacht party is when you buy tickets to a party that’s open to other individuals or groups. This can be a fun way to meet new people, especially if you’re traveling in a smaller group or alone. Shared parties often have set itineraries, and might also have themed parties or live DJs. Shared yacht parties can be more affordable , as the cost of the yacht rental is split among more people.

Key Factors To Consider When Choosing A Yacht Party

Here are some key things to keep in mind when you are choosing your yacht party experience in Tulum:

  • Type of Yacht : There are several types of yachts, from motor yachts to sailing yachts, and even catamarans. Each provides a different experience, and your choice will depend on your preferences. For instance, motor yachts are typically faster and more luxurious, while sailing yachts offer a more traditional and authentic experience.
  • Size of the Yacht : The size of the yacht determines the number of guests that can be accommodated comfortably. If you are planning a party with many people, you would need a larger yacht. 
  • Amenities: What amenities do you need for your yacht party? Some yachts are equipped with high-end facilities like hot tubs, diving gear, jet skis, Wi-Fi, and more. Make sure the yacht has everything you need to ensure a fun and comfortable experience.
  • Crew: The crew on the yacht can significantly influence your experience. They should be professional, friendly, and capable of managing the yacht. Some yachts also come with a chef or bartender, which can enhance the party experience.
  • Route and Duration : Depending on how long your party is going to last, the yacht should have a suitable route to keep the scenery interesting and the experience enjoyable. Some yachts can dock at exclusive beaches or near popular snorkeling spots, so consider these when planning your trip.
  • Cost: Yacht rentals can be expensive, especially for the more luxurious options. Determine your budget beforehand and compare the cost of different options. Remember to factor in the cost of food, drinks, and gratuity for the crew.
  • Safety: Make sure the yacht is equipped with all the necessary safety equipment, and the crew is trained to handle emergencies. Check if they have a good safety record and if they comply with international safety standards.
  • Booking Policy and Cancellation Terms : This is particularly important considering the current state of global travel with COVID-19 restrictions. Ensure the yacht charter has a reasonable cancellation policy and what kind of refunds are offered in case of unforeseen circumstances.
  • Reviews and Reputation : Look for reviews from previous customers to get a sense of what the experience will be like. A yacht charter with many positive reviews is more likely to provide a good service than one with few or negative reviews.
  • Insurance: Make sure the yacht charter has proper insurance to cover any accidents or damage that may occur during your party.

Other Exciting Things to Explore in Tulum

Tulum offers more than just unforgettable yacht party experiences. Here are some additional activities and attractions that you can explore while visiting this stunning destination:

  • Explore Mayan Ruins : Tulum is home to ancient  Mayan ruins , perched on a cliff overlooking the Caribbean Sea. 
  • Cenotes : Crystal-clear cenotes (natural sinkholes) are scattered throughout the region. These freshwater pools are a great place to swim and get a unique glimpse into the underground river system.
  • Visit  Sian Ka’an Biosphere Reserve : Embark on a nature adventure by exploring the  Sian Ka’an Biosphere Reserve , a UNESCO World Heritage Site. This vast reserve is home to diverse wildlife, including colorful birds, crocodiles, and dolphins.
  • Indulge in Beach Bliss : Tulum’s beaches are known for their powdery white sand and turquoise waters. Spend your days sunbathing, swimming, or partaking in water sports such as snorkeling or paddleboarding.
  • Discover Underground Rivers : Take a trip to nearby Xcaret Park or Xel-Há Park, where you can explore underground rivers by snorkeling or swimming through cenotes and caves.
  • Experience Eco-Adventure Parks : Tulum is surrounded by eco-adventure parks that offer thrilling activities like ziplining, ATV tours, and jungle treks. Xplor Park and Aktun Chen Natural Park are popular choices for adrenaline junkies.
  • Enjoy Water Sports : Tulum’s coastal location makes it an ideal spot for water sports enthusiasts. Try your hand at kiteboarding, windsurfing, or deep-sea fishing for an exciting aquatic experience.
  • Dive into Underwater Wonders : The Great Mesoamerican Reef near Tulum is one of the largest coral reef systems in the world. Dive or snorkel to explore the vibrant marine life and stunning underwater landscapes.
  • Pamper Yourself at Spa Resorts : Tulum is renowned for its holistic wellness retreats and spa resorts. Indulge in rejuvenating treatments, yoga sessions, and meditation in a serene natural setting.
  • Sample Local Cuisine : Don’t miss the opportunity to try out delicious Mexican and international cuisine while in Tulum. 
  • Explore Coba Ruins : Venture outside of Tulum to visit the ancient ruins of Coba, located amidst the lush jungle. 
  • Enjoy Nightlife : After a day of exploration, experience Tulum’s vibrant nightlife scene. Dance to live music or DJ sets at beach clubs, sip cocktails under the stars, or attend themed parties that keep the energy going late into the night.

In conclusion, there are plenty of options in Tulum for yacht parties. Whichever you choose will depend on your budget, group size and the type of activities you want to do during the yacht party. 

Frequently Asked Questions

1. what is the availability of yacht rentals in tulum.

The availability of yacht rentals in Tulum is subject to the specific dates and times you are looking for. You have to contact your chosen rental company in Tulum to check availability and make a reservation.

2. Can I rent a private yacht for a party?

Absolutely! You can rent a private yacht for a party. Keep in mind this option is more expensive. Several companies offer options for birthday celebrations, corporate event, weddings, bachelor or bachelorette parties, or any other special occasion.

3. What activities can I enjoy on a yacht rental?

There are various activities you can enjoy on a yacht rental, such as sailing , snorkeling in the crystal-clear waters, or exploring the nearby island of Cozumel.

4. Is there a crew on board the yacht?

Yes, all yacht rentals in Tulum come with an experienced and professional crew (due to regulations and insurance requirements). The crew ensures your safety and most provide excellent service throughout your trip.

5. Can I bring my own drinks on board?

Most yacht rental providers do not allow you to bring your own drinks on board. However, it’s recommended to confirm this with the rental company in advance.

6. Are transportation services provided for yacht rentals in Tulum?

Yes, many rental companies offer transportation services to and from the marina. This ensures a hassle-free experience for your yacht party. 

7. Can I snorkel or swim near the reefs?

Absolutely! Many yacht party experiences provide the opportunity to snorkel or swim near Inha Reef. Make sure to inquire about the availability of snorkeling gear.

8. Can I plan a yacht party for a wedding?

Yes, planning a yacht party for a wedding is a popular choice. It offers a unique and romantic getaway for the couple and their guests, with stunning views and unforgettable experiences.

9. what is the price range for yacht parties in Tulum?

A shared yacht party will usually cost $100 – $150 USD per person. Starting prices for private parties usually range from $1000 – $6000 USD.

Keep in mind that prices can vary a lot depending on the company, type of yacht and number of guests.

10. how many people can a typical yacht party accommodate in Tulum?

Most companies have plenty of options for groups between 1 – 12 guests. There are some companies that also have yachts that can accommodate groups between 50 – 100 guests.

11. what are some popular activities to do during a yacht party in Tulum?

Many companies will offer swimming, snorkeling and paddle boarding during yacht parties (but keep in mind, alcohol may only be served after these activities).

12. what is the duration of a yacht party in tulum?

Duration depends on the company and the experience you book, but many last around 4 hours.

13. what are some popular destinations for yacht parties in Tulum?

Popular options include cruising the Riviera Maya coastline and stopping at Inha Reef for snorkeling.

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Rachel lived and worked in Mexico for three years. Since moving back to New Zealand, she travels back to Mexico for vacations with her family.

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Cruising Sea

What to Wear to a Yacht Party – Your Dress Code Guide!

yacht club party

Dressing for a boat party is different than any other kind of event. While you have good times, you need to look great and most importantly, feel comfortable in your clothing. Also, you need to take some safety precautions into consideration as boats have unpredictable movements. After all, you want to have an exceptional time! Most yacht events take place in the summer, so you need to dress accordingly to the weather. What will be your event about? A Day party? A night party? In this article, you will find out exactly what to wear to a yacht party.

Table of Contents

Most parties are held during the day. You will probably spend most of your time enjoying dancing on the deck with a cocktail in your hand or swimming in the water, so you need an attire comfortable to wear and easy to pull on/off!

  • Choose a swimsuit or a bikini to wear under your clothes. Make sure to pick a color that suits your attire.
  • A flowy dress, short skirt, airy beach pants, or a short over your swimsuit will be perfect for this kind of party. You can also match them with a summary layer or a loose blouse.
  • As for the shoes, flat sandals with soft soles will get you out of trouble. High heels are an absolute no-no as they are not safe on a boat and can scratch the deck.

Accessories

  • You should be wearing sunglasses during the day, but not just any, you need polarized sunglasses to protect 100% your eyes from the UV rays of the sun
  • Try to store your stuff like sunglasses, makeup, and hair clips in a waterproof handbag. It could be useful if it gets wet!
  • Makeup Use only waterproof makeup during the day
  • Opt for a tight swimsuit if you plan to wear it under your cloth. Otherwise, there are stylish good looking swimwears that look more like dress shorts, which you can match with loose shirts and a light jacket
  • The most appropriate clothes for men are loose pants, boating shorts , and jean shorts assorted with light shirts, or polo and a loose vest.
  • Avoid flip-flops and opt for nonmarking boating shoes , like Sperry. These come in a wide variety of styles to choose from and will match any outfit. With these shoes, you can walk in complete tranquility without worrying about hurting your feet or slipping on the wet deck.
  • Opt only for a waterproof watch if you intend to wear one. You don’t want to bother taking it off, and on each time you go for a swim.
  • As mentioned for women above, the same concept applies to men. A good pair of polarized sunglasses is a must!

Night Party

In the evening, you can still wear casual clothes but a bit more dressy. The thin, soft, and flowy textile is more appropriate for night parties. Bring a light jacket with you. It gets cooler in the evening.

  • Princess waist dresses, skirt with flounces, loose pants assorted with dressy tops are the perfect choices. A chic option will be to wear a color-coordinated wrap or a jacket. A long dress harmonized with a nice pair of chandelier earrings is a great option if you opt to dress chicly
  • Here, again, avoid high heels. Flats and low-heeled sandals will be perfect and will suit any outfit.
  • Men should wear comfortable pants with a dress shirt or even a polo, and a light jacket on top.
  • I will say it again, the best shoes to wear on a boat is Sperry, but hey, this is your party, you can pick any other type of boat shoes as long as they are non-marking.
  • Girls, even if high heels elongate your legs and make you more attractive. It is preferable to avoid wearing them on a boat. Opt for boating shoes !
  • Mosquitoes love humidity, especially in the late afternoon. You should bring a repellent with you. You Never know.
  • Try to use only waterproof accessories
  • The sun beat down during the day, bring sunscreen and wear long sleeves to protect you from the sun
  • You can wear long dresses but not too long to avoid tripping.
  • If you are unsure about the type of party, ask the person that organizes the event on the yacht what is and not appropriate.
  • It’s easy to get dehydrated on a yacht because you don’t feel the sun as you are most of the time in the water or on the deck and at sea, there are always winds. PS, wear a hat and drink a lot of water!

Final Words!

Now that you know how to dress for a day and night party on a yacht, all you need to do is have a good time!

Want to Know More about Dress Code?

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More articles

  • What to wear for sailing
  • What to wear for a boat party at night
  • What to wear on a boat ride
  • What to wear to a boat party

What about you? Have you been to a yacht party? If so, feel free to share your experience in the comment below.

Picture of Daniella

Daniella has been passionate about travel, the sea, and nature for many years. As a child, she frequently traveled throughout the Mediterranean and continued with her journeys throughout her adult life.

Her experiences have created the desire within her to share her love for traveling with other passionate and adventurers who want to discover beautiful horizons and new cultures.

8 thoughts on “What to Wear to a Yacht Party – Your Dress Code Guide!”

I have a yacht party to go to and I really needed this guide to make sure that I will take whatever I need. It is really easy to forget a few things and later regret once you reach the party. However, in the evening yacht parties, is it okay to wear heels?

Oh, that’s great, I am sure you’ll have fun!

Yes, I agree with you, it is easy to forget things. This is why it is important to write down what you need before you go:) Once you are on the boat, you cannot go back unless you live nearby.

You cannot wear high heels on a boat, there are few reasons to this. It is not comfortable, not safety and it can damage the deck:) You wouldn’t want this happen.

Thank you for the comment and wish you to have unforgettable moments on the yacht party!

Have a wonderful day!

Hi Daniella, I really like that you divided your article into parts like what to wear in the day or in night! And that you pay attention to both men and women is great, too! often, there are only guides for women. Keep going on as active as you are! Your website is catchy!

Thank you for the kind comment, I really appreciate:) Whats women without men and whats men without women? We can’t live without each other:), Have a wonderful day!

I have been on a yacht for a dinner party sailing in heels! It was a bit troublesome especially going up and down stairs.

Is this post geared toward Northeast US or somewhere else in the world? Here in Florida, it is absolutely okay to wear flip flops to a day yacht party as long as they aren’t cheap! Sperry’s or other boat shoes are acceptable at night for men if the rest of the outfit is semi-casual.

Thank you for the comment:)

Yes, this article concerns everyone. No matter the country. Of course, you can wear flip flops , you can even go barefoot if you wish to, but the risk of hurting your feet or slipping on the deck is much higher. Most charter companies require wearing boat shoes because if something happens and someone didn’t follow the guideline, then the company or the owner of the boat will not be covered by their assurance.

However, Sperry’ shoes are the most recommended on boats as they are comfortable and stylish.

But, again, as long as it is non-marking shoes, you are good to go!

I like how you said that the most appropriate clothes for men are loose pants. My wife and I are planning to go on a trip and we have no idea what to wear. I will definitely share this article with my wife to give her ideas of what to wear in case we go to a boat party.

Hi Dereck, This would be a great idea! I am sure your wife will find something nice to wear:) Thank you for the comment and wish you a lovely day!

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Yikes —

Bored ape creator says uv lights at apefest burned attendees’ eyes and skin, apefest attendees quickly reported burning, painful eyes after saturday event..

Beth Mole - Nov 9, 2023 10:15 pm UTC

People walk by a Bored Ape Yacht Club NFT billboard in Times Square on June 23, 2022, in New York City. Sunglasses would have been a good idea for this year's ApeFest.

Lamps emitting ultraviolet light in the corner of a Bored Ape NFT event in Hong Kong last Saturday are the likely cause of severe eye and skin injuries among attendees, according to Yuga Labs, the creator of Bored Ape Yacht Club (BAYC) and host of the event.

Further Reading

Soon after an ApeFest party Saturday night, some attendees reported severe pain and burning sensations in their eyes , as well as vision problems and skin irritation, according to Yuga Labs. Doctors and others on the Internet quickly speculated that the cause was UV exposure and photokeratitis (aka snow blindness, arc eye, or welder's flash), which is akin to a sunburn on the cornea (the clear tissue covering the front of your eye) due to exposure to UV light. The New York Times reported as of Tuesday that the number of attendees injured was over 20 .

In a post on X late Wednesday, Yuga Labs confirmed that UV exposure was "likely the cause" of the reports . "These reports were—and continue to be—deeply concerning to us. We immediately reached out to impacted attendees to learn of their symptoms and to direct our investigation," the firm said.

Yuga carried out the investigation with Jack Morton Worldwide, the event agency that produced this year's ApeFest. Together, they "determined that UV-A emitting lights installed in one corner of the event was likely the cause of the reported issues related to attendees’ eyes and skin."

While photokeratitis can be extremely painful and lead to altered vision, the condition typically resolves in hours to days. Long-term eye exposure to UV light can add up to later harm, though, much like it can for skin exposure. For eyes, long-term UV exposure can increase the risk of cancers, cataracts, macular degeneration, and fat deposits or growths on the whites of the eyes (pinguecula and pterygium, respectively.)

This year's ApeFest is far from the only event at which attendees have been exposed to eye-damaging UV lights. In 2015, four children in Turkey developed photokeratitis after watching the same school theater performance, which included a light show that aimed lights directly at kids in the audience. In 2016, eye doctors in the UK reported a " mass photokeratitis " event in which 22 people developed the condition after UV light exposure at a nightclub. In 2020, health officials in India reported that 284 people developed photokeratitis after attending a "light music event," at which a metal halide light with a broken outer bulb envelope was found.

Yuga encouraged any injured attendees to seek medical attention and directly contact the company. "We are saddened that this incident has detracted from the experience of ApeFest attendees. Along with Jack Morton, we are committed to supporting the recovery of anyone affected," the firm wrote.

reader comments

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    They'll also appreciate the pro tip of wearing shoes that are easy to slide on and off without having to sit down and deal with laces or straps. And, for yacht parties during the day, encourage your guests to dress for the sun. Have sunscreen on board to use, and offer helpful suggestions like bringing a hat, a light shirt to cover easy-burn ...

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  17. What to Wear to a Yacht Party

    Try to use only waterproof accessories. The sun beat down during the day, bring sunscreen and wear long sleeves to protect you from the sun. You can wear long dresses but not too long to avoid tripping. If you are unsure about the type of party, ask the person that organizes the event on the yacht what is and not appropriate.

  18. Bored Ape creator says UV lights at ApeFest burned attendees' eyes and

    Enlarge / People walk by a Bored Ape Yacht Club NFT billboard in Times Square on June 23, 2022, in New York City. Sunglasses would have been a good idea for this year's ApeFest.

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